What are the hallmarks of shareable content? Are you creating shareable content for your blog? Are their tools to help make your content more shareable? Let's look at three ways that you can make shareable content for your blog and get more traffic!
3 Savvy Ways to Make Shareable Content
There are many factors in why people share content online. Maybe they loved the articles, perhaps they were entertained or informed once they read it, or maybe they want to save it to read later and are saving to Pinterest as a resource.
A huge reason that people don't share is that they can't find how to share [no sharing buttons] or there are no good images on the blog post. A rectangular image at the top of the blog post isn't shareable to Pinterest – well, you can share it, but it looks horrible and doesn't get repinned.
Let's look at some ways that you can make your blog traffic soar with shareable content.
Know what your audience likes
I have several places that I like to research what people want from my blog. I use Pinterest analytics to see what people are sharing from my blog. If people are sharing it, you know you've hit a winning design for your blog content.
This is right inside my Pinterest for Business account. You can click on each pin to see which graphic designs are popular.
Find your most popular pins and make more using those designs. Rinse and repeat!
Create your content with your end goal in sight
32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%). Click To Tweet [source]
When you're in the article creation stage, it can be helpful to search for images that fit your topic. These can be photos that you find on photo websites like Unsplash or Pixabay. Or you can take custom photos to go on your blog post and use it on social media. If you're a lifestyle or beauty blogger, these photos are the centerpiece of your content creation.
Once I've narrowed down my topic, found the perfect title, tested the title with CoSchedule's blog title analyzer, my next step is to think visually for my content. If I'm writing a how-to post like this one, I like to use screenshots for different parts of the piece to help explain in more detail.
Knowing that visuals in the post and to share socially are a critical factor in social sharing puts this at the top of my mind while I'm crafting content. Your visuals should add context to your article as well as creating shareable content. All images should be relevant to your topic and be high-quality.
Design visual content to help people share
On Pinterest, long, tall images command the show taking up the most visible real estate in the Pinterest feed. To create pins that generate action, try 1000 x 1500 pixels or any design 2:3 ratio. While this size might not be optimal for your blog, you can create a pin on Pinterest with your custom graphic and embed your pin into your blog post. This creates an engaging invitation to repin your pinned article.
Steps to Pin a Graphic
- Add your custom Pinterest image with your branding and website on it.
- Add 100 – 200 words of text to describe your pin using relevant keywords. Remember people tweet directly from Pinterest so keep it concise and compelling.
- Add a link to your blog article or homepage in the description.
- Edit the pin to add the link in the source.
Facebook posts with images see 2.3X more engagement than those without images. Click To Tweet [source]
On Facebook and Linkedin when people hit the share button, a horizontal rectangle image will be posted. The Yoast WordPress plugin can help with this. If you want to override the image used on Facebook for this post, you can upload an image that won't show on the post but will pull through to Facebook. The recommended image size for Facebook is 1200 by 630 pixels. Yoast has tons of great SEO features; it's great for your blog.
Once you've added your perfectly sized Facebook graphic when someone hits the share to Facebook button, this is what they'll see vs. a tall image that won't work on Facebook:
What size graphics should you create for each blog post? Here are the basics:
Pinterest sized tall image 1000 x 1500 pixels or 2:3 ratio
Square image 1000 x 1000 pixels for Instagram, Twitter, and Facebook
I've been experimenting with 1080 x 1350 pixels which you can use on Instagram and Pinterest. It crops a little bit on Instagram, but it looks terrific on both platforms and the LiketoKnowit app.
Tools to use to make shareable content easy!
- Canva for creating DIY design perfection
Easy to use Canva is my go-to design tool. The designs for this article were made in Easil. This drag-and-drop design tool that helps you create visual content that’s SO good, it looks like a Pro designed it.
You can create your templates and recreate your most popular designs into something new and fresh.
- Tasty Pins for blog images
Tasty Pins allows you to optimize your blog’s images for Pinterest, SEO, and screen readers. It’s a win, win, win! I love that you can add multiple Pinterest images per blog post and they're all hidden in the article until people hit the Pinterest button to save.
- Promo photo resizer
Free and super easy tool for resizing images. Promo has a free tool that you can add to your Chrome extensions.
I hope this article gave you some ideas for how you can create more shareable content for your blog. Hit the share button to test how the Pinterest images pin and how the image pulls through to Facebook. Let me know what you're going to try first or what works best for you that I missed. Happy blogging!