the book drops in:



The Art of Small Business Social Media

Ever wonder how some small businesses just get social media? It’s not magic—it’s strategy, and it’s all in this book. From short-videos to captivating content on Facebook, learn the secret recipe for social media success.

Turn Your Social Media Struggles into Success Stories!

Are you dreaming of transforming your small business's social media presence into a thriving, engaged community that drives real sales?

Are you ready for this?


Ready for a change?

Understand the Real Challenges of Social Media for Small Businesses

Navigating the overwhelming world of social media can feel like a maze trying to figure out the right platforms, the type of content to post, and how often to engage with your audience. The constant updates and trends in the digital world can be exhausting and confusing.

Let's be honest, your business deserves more than just likes
with “The Art of Small Business Social Media,” you will learn how to:

Step into the role of a confident digital entrepreneur

Discover the joy of connecting with your target audience authentically

Learn how to turn likes and shares into sales and loyalty

Craft a social media presence that reflects the heart of your small business.

Hello, friend!

I wrote this just

for you.


Here’s what you'll learn…

Embrace engagement

Move from random acts of posting to a strategic presence that grows your brand.

Drive sales

Learn to convert followers into customers.

Build a community

Create a loyal, engaged audience that champions your brand and buys from you.

Let me introduce you to…

The Art of Small Business Social Media

This insightful book is your comprehensive guide to mastering social media marketing tailored to small businesses. Packed with practical strategies, real-world examples, and easy-to-implement tips, it's the tool you need to transform your online presence, engage your audience,

and drive sales like never before.


“A must-read for any small business owner looking to take their social media game to the next level. Whether you're just starting out or looking to accelerate your online impact, this book is your roadmap to social media success.”

– Zach Kitschke, CMO Canva


“Peg Fitzpatrick nails it with ‘The Art of Small Business Social Media.’ It’s packed with no-nonsense strategies that work and will make an impact on your business. For entrepreneurs serious about taking their business to the next level, this is your playbook.”

– Daymond John, Star of Shark Tank and Founder & CEO of FUBU


“FINALLY! The step-by-step guide to using social media to get real results (without taking up all your time). This is the only playbook small business owners need to do social media successfully.”

– Jay Baer, NYT Best-Selling Author, International Speaker, and host of the wildly popular Tequila Jay Tiktok channel.


“Peg has done it again! If you're ready to level up your small business with the help of social media, look no further than this book! The landscape of social media can be overwhelming at first, but in The Art of Small Business Social Media, Peg breaks it all down! Not only will you understand how to build a sustainable marketing plan, but Peg shows you what it takes to stand out online! Incredible advice from a name and experience you can trust.”

– Amy Landino, Best-Selling Author and Popular YouTuber

Did you know that

77% of small businesses use social media for sales, marketing, and customer service

Yet only 32% engage with their audience daily. Mastering social media can significantly enhance customer engagement and drive business growth.

Here is what you will learn

flat lay with a vintage silver tray and cards tied with a pink ribbon,
  • is social media right for my small business?
  • who is your ideal customer
  • how to set a time budget

Section One

Intro to social media

Social media can help more people find your business, whether you're a brick-and-mortar or online business. Your focus for social media will be to decide what your goals you want to reach, who you want to reach, and how you'll reach them.

Section Two

Goals for social media

We'll explore how to build a community, social storytelling, and grow your social media following.

You'll also learn about social media crises and how to handle them.

the business section of the newspaper with a cup of coffee and white flowers.
  • cultivating a community
  • how to grow your social media following
  • how to handle a crisis
an open lap top with a container of white pencils and photos taped on the wall for inspiration.
  • how to define your goals
  • how to create a social media campaign
  • How to use AI for your marketing

Section Three

How to be successful on social media

We'll cover defining your goals, what social media campaigns are, and how to create them.

We'll also get into how to create social media content and how to create an editorial calendar.

By the end of the book, you'll have a handle on how you can start using social media successfully and how to get started.

Consider this book your secret weapon for social media

Dive into the

World of Social Media Mastery!

Elevate Your Brand's Digital Presence

Discover how to make your small business stand out on social media. Learn to create compelling content that resonates with your audience and elevates your brand.

Master the Art of Engagement

Unlock strategies you will use and reuse to boost engagement and foster a community around your brand. Go beyond likes and shares to create meaningful interactions and build lasting customer relationships.

Drive Consistent Sales Through Social Media

Learn how to effectively convert your social media followers into paying customers. Understand the nuances of selling on different platforms without being pushy.

Innovative Content Ideas

Never run out of what to post next. Get creative and practical content ideas that keep your audience engaged and excited.

This is Perfect for you if…

  • You’re a small business owner hungry for social media success.
  • Looking for practical, actionable strategies.
  • In Search of a Blueprint: If you seek clear, step-by-step guidance to revamp your online strategy.

This is not for you if…

  • You’re not ready to invest time into your social media strategy.
  • Looking for overnight viral fame.
  • Hoping for Instant Results: Success in social media is a marathon, not a sprint.
Guy Kawasaki wearing a Canva shirt.
Meet the Author

Hello, I'm Peg. Mastering social media for small biz? That's my jam. Let's make your brand pop!

Navigating the ever-changing social media scene, I’ve gathered a treasure trove of insights and strategies, all poured into “The Art of Small Business Social Media.” It's more than a book; it's a lifeline for small business owners eager to revolutionize their digital game.

I'm here to arm you with savvy tools and know-how, transforming your online presence from overlooked to overbooked. Think of me as your social media mentor, here to guide you through the content creation, data demystifying, and audience engagement journey. Let's shift your social media from another task to your brand's superpower!

Unlock Your Social Media Potential

Discover the secrets to thriving on social media with “The Art of Small Business Social Media.” This book isn't just a guide; it's your roadmap to creating a standout online presence. Dive into pages filled with practical strategies that demystify the complex world of social media marketing. Each chapter is a stepping stone to transforming your business's online narrative, from pinpointing your unique brand voice to harnessing the power of analytics.

Experience the empowerment of being in control of your social media destiny. Learn how to turn followers into loyal customers and create content that resonates and drives results. With this book, you'll not only learn social media marketing but also set the stage for long-term success and connection in the digital world. Let's begin this journey together and watch your business soar!

Tackle Your Social Media Struggles

Overwhelmed by the choices? Learn to navigate various platforms and find where your audience truly engages.

Content creation chaos? Get a grip on crafting messages that resonate, not just add to the noise.

Analytics Anxiety? Turn daunting data into actionable insights for strategic decisions.

Engagement Woes? Master the art of meaningful interaction, transforming passive followers into active brand advocates.

Take the leap with Confidence

If you've ever felt a little scared to tackle social media for your business, you're not alone. “The Art of Small Business Social Media” is the friend who walks you through every step with a warm smile. It's a book you can curl up with, scribble in the margins, dog-ear pages, and pick up time and time again. No pressure, no complex jargon—just simple, friendly advice that takes you from “I can't” to “I've got this!” Let's make your social media leap together, one chapter at a time.

Some frequently asked Questions

Small Business Owners & Entrepreneurs: If you run a small business and want to establish a powerful social media presence, this book is for you. It's perfect for those who want to use social media to enhance brand visibility, customer engagement, and sales.

Startups Looking for Growth: For startups eager to make a splash in the digital world without the big budget of larger competitors, this guide provides creative and cost-effective strategies to build a strong social media presence.

Anyone Aspiring to Boost Their Brand Online: If you're looking to understand the ins and outs of social media marketing to grow a personal brand, a side hustle, or a small enterprise, this book lays down the foundation and builds up to advanced tactics to help you thrive online.

Yes! It's designed for both beginners and those looking to enhance their skills. You'll find foundational knowledge alongside advanced strategies, making it a comprehensive guide for any small business owner.

Yes, it's worth it! This book is not just about strategies but also about understanding the ‘why' and ‘how' of each approach. It offers fresh, real-world tactics tailored to small businesses' unique challenges and opportunities.

Yes, definitely! This guide emphasizes cost-effective strategies and how to maximize your impact with limited resources. It’s perfect for small businesses mindful of budget constraints.

Ready to power up?