Have you found yourself wondering, “Why isn’t my blog getting any traffic?” or “Why isn’t anyone sharing my blog?” Use this post as a checklist for your blog to make sure that you are making it easy for people to enjoy and share your content. The 12 most obvious reasons your blog stinks was written so YOU CAN FIX your blog with tips and suggestions for each point.
I’ve been to many blogs lately with easily fixable problems that the blogger must not know about, and if I missed anything, please share with me in the comments so that others can learn your tricks too! Pick one or two things to update and build. Blogs can be a huge time suck. Be realistic and smart with your commitments and if you are unsure how to do these things, find someone to work on your blog. Nothing wrong with a little delegation from time to time.
1. No share buttons
2. No images for pinning
Hello? It’s 2014. Each post needs a really good photo. If you don’t have a feature image on your blog design, create graphics and add them to your posts. These will make your blog much more shareable on Google+, Facebook, and Pinterest.
If don’t have PhotoShop, try Canva to create beautiful images for your blog and social media sharing. I create this blog image with Canva, and I’ll share it on Pinterest, Twitter, Facebook, LinkedIn, and Google+. Heck, I might even try this on Instagram.
Great article: “The Definitive Guide to Using Images on Your Blog.”
3. No social media links
How do you expect people to find you without adding your social media links? Leave breadcrumbs and start connecting! A big part of your blog’s success will rely on your social media networking.
4. No commenting system
Again, how do you expect to connect with people without commenting on your blog? I highly recommend Livefyre for your blog.
5. Jump through hoops to comment
No one wants to enter a crazy CAPTCHA to leave a comment. No one. If you’re worried about spam, use a good commenting system to blog and delete it. (See #4)
6. Uses the default WordPress theme
If you want people to read and remember your content, you need to be original. Using the default WordPress theme or child theme with no customization ensures that others will have the same exact website as yours. If you aren’t WordPress savvy, find a friend to ask questions or hire someone to make your site your own. You’ll be so glad you did.
7. Hard to read
Small font? Dark page?
8. Too many ads
There’s a time and a place for everything and breaking up your content with multiple ads seems to defeat the purpose of writing since you’ve broken the concentration of your reader. Sure, ads on the leaderboard, under the post or in the sidebar are very common but make sure that you aren’t overwhelming your reader with too many ads.
9. No call to action
Make sure you make it easy for people to sign up for your blog via email or RSS.
10. No value provided
Don’t publish just to publish — provide value with your posts. You may only have one chance to impress the new visitor on your site, make sure you give them a reason to come back.
11. Stale “about” page
People love to visit this page and learn about the person or people behind the blog. Refresh the content from time to time so it’s up-to-date and interesting.
No, just no. I know there are sites that have them but it seems to be a common complaint about sites. Why block a reader to push something?
Are you guilty of any of these blog faux pas? What are your pet peeves when you visit blogs and how would you fix them?