The key to Instagram engagement is TIME. Visual storytelling and conversation-starting combined with the right mix of when to post and what to post creates Instagram gold.
T – Time
Are you posting at the right time? Are you giving Instagram enough time to make a difference?
I – Intent
Time to stop your random acts of posting on the Gram. Being intentional with your photos, concepts, and descriptions is crucial. And how is your hashtag strategy?
M – Management
Do you have a system down to make Instagram a part of your social media plan? Are you measuring key Instagram factors and making smart decisions based on data?
E – Engage
Responding to comments on your post is important. Are you also commenting and liking other people's posts?
How to encourage people and increase Instagram engagement
Keep a solid community in your comments and stay active by doing the following:
- Delete spammy comments by swiping and remove them.
- Give shouts out to thought leaders and friends.
- Tag people in photos so they receive a notification.
- Create a path for people to follow with your hashtags.
- Make it easy for people to find you.
- You can’t have success on Instagram with a private account. Make it public to connect with new people.
- Check out industry-relevant hashtags to find new people.
- Double-tap a post to like it and show your appreciation.
Direct messages have become a much bigger part of Instagram. You can hit the paper airplane at the bottom of the post and send a direct message to someone to share the post and tell them you'd love to know what they think of it.
There's also the ability to send voice messages through direct messages. If you see a thoughtful comment on your post, give it a heart, and tag them in your comment response. Then send them a voice message right through direct messages. It's a thoughtful touch that people will remember.
Pinning comments is a great way to show your community that you value their comments and they get a notification that you've pinned their comment. To pin a comment, go to that comment and swipe left on it, you'll see the option to pin the comment. You can pin two comments per pin. Pinned comments can add real-time customer testimonials, grow the engagement on the post, and pique interest for people who are reading the post.
A combination of time, intent, management, and engagement creates the perfect Instagram presence to showcase your brand through storytelling and community building. It's not enough simply to post great photos – it's all the moments that occur after you post that build the conversation and relationship.
The key to Instagram engagement is TIME – work on these areas and your Instagram engagement will climb.
Consider this shocking stat: 92% of all social engagement is happening on Instagram vs 7% on Facebook and 1% on Twitter based on the L2 Intelligence Report: Social Platforms 2017
Maureen Mullen and Scott Galloway of L2 say, “The most powerful platform in the world: Instagram. We see about ninety-two percent of all engagement occurring across all kinds of consumer sectors in the brands that we track so you know ninety-two percent on Instagram across countries. Instagram is the new Facebook.”
Four times as much engagement with double growth? Yes, please!