Designing great Pinterest pins has never been more important for bloggers! Social media algorithms and content glut are slowing traffic to websites. If your social traffic is slowing or you just want to add solid referral traffic to your blog, Pinterest is here for you!
“Pinterest is a visual bookmarking tool that helps you discover and save creative ideas. “
Pinterest has remained steady and solid for leading qualified traffic to websites. In fact, a pin is 100 times more spreadable than your average tweet. Wow, right?In fact, a pin is 100 times more spreadable than your average tweet. Wow, right?Click To Tweet
It makes me cry little tears each time I visit an article WRITTEN ABOUT PINTEREST with no pinnable images. Did you just write an article about Pinterest and learn nothing? It truly makes me shake my head. Having optimized Pinterest pin images for each article is essential. You need to make it as easy as possible for people to share your articles.
If I love an article the first thing I want to do it pin it. Many blogs haven’t even added a Pin it button yet so the next step is to go to my Chrome extension or Tailwind extension buttons to pin the article for later. If there’s no pinnable images on the article, there’s no social sharing from me. I’m assuming it is the same for many people.You need to make your blog content socially shareable.Click To Tweet
Bonus reading: How to build a Pin it button for your blog
So let’s look at how you can make your Pinterest Pins look like a million bucks to get tons of repins or online store.
1. Choose the right size
On Pinterest, long, tall images command the show taking up the most visual real estate in the Pinterest feed. Pinterest’s preferred image aspect ratio is 2:3 to 1:3.5. The minimum width of a pin is 600 pixels and the maximum is 735 pixels.
To create pins that generate interaction, create images 735 pixels x 1102 pixels. While this size might not be optimal for your blog, you can create a pin on Pinterest with your custom graphic and embed your pin into your blog post. This creates an engaging invitation to repin your pinned article.
Tall, vertical Pinterest pin example. [pin it here]
2. Inspire with your image
Pinterest is the ultimate wish list. People pin and repin things they like and want. So think of your Pinterest boards as your visual portfolios, and make your pins as appealing as possible.
Make sure that you have permission to use any images that you find for your blog or your social media posts. If you can’t afford images, you can’t afford the fines that you could incur for using photos illegally. Luckily, there are many sites that you can find free images to use. Here are a few of my favorites:
Resource: Oh Snap, Can I Legally Use That Photo
3. Add context to your content
Your Pinterest pin images should help tell the story of your article, recipe, or craft that you’re sharing. The image is a breadcrumb leading to the main meal and people don’t want a surprise when they get there.
Great example of an image matching the content of the article. [pin it here]
4. Use subtle branding
It’s great to add branding to your designs but keep it subtle. [pin it here]
5. Bring your unique voice
Find your own creative design style can take time. If you’re a blogger, you should have a style guide for your blog with your brand colors, fonts, etc. Your Pinterest pins will be an extension of your visual style and people should recognize your work as your own.
Keep in mind that you want to create designs that look like your brand voice and not a bad copy of someone else’s brand designs. Practice will help you improve your design. I know it took me a long time but it was worth it! [pin it here]
6. Create a strong visual brand
Rebekah Radice, popular blogger and super Pinterest pin designer says, “Providing a strong visual presence is key to domination.”
- Streamlined look and feel – Just look at Target as a prime example of a brand that’s consistent from online to offline marketing.
- Tone of voice – Whether your tone is bold, vibrant, playful, clever, cool, fun, genuine, empathetic, or authentic, it needs to humanize your brand, create a bond between you and your audience, and define your personality.
- Clear aligned message – Know your brand and have a clear image of your company’s personality, mood, and history.
- Tell a story – 92% of consumers say they want brands to create content that tell a story. However, every brand has its own story, so it’s up to you to create yours.
I hope this gets your ideas churning and inspires you to take a serious look at how you’re creating Pinterest pins.
Still want more? I’ve designed a brand new course on Skillshare called How to Create Amazing Pins for Pinterest. If you’re a hands-on person or one who likes to learn from video and seeing how things are done vs. reading them, you’ll love this course. I’ve created videos to show you how to design Pinterest pins on desktop and mobile as well as the steps to load pins directly to Pinterest. Join the course here!