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The Art of Social Media: Power Tips for Power Users

Dive into “The Art of Social Media: Power Tips for Power Users,” the book that demystifies digital mastery for everyday brilliance. Co-authored with the renowned Guy Kawasaki, it's the brainchild of countless questions about our social media savvy. This isn't light fare for a tweet or blog—so we've laid out everything in these pages to help you harness the full potential of your social media efforts.

Teaming up with Guy—a veritable goldmine of experience—means you get actionable tips enriched with our combined know-how. We're not just commentators; we're daily practitioners and innovators, actively shaping brand narratives on social media. Each tip is battle-tested, each service we mention, tried and true.

“Inc.” magazine calls it a must-read for marketers, and we think you'll agree. It's not just a book; it's your new social media playbook.

Absolutely a must-read for any marketer. ( Inc. )

A little about the book from our publisher, Penguin: 

With over 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social media platforms. They guide you through building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.

For beginners overwhelmed by too many choices and seasoned professionals eager to improve their game, The Art of Social Media is full of tactics proven to work in the real world.

Or, as we say, “great stuff, no fluff.” Ready to read? Click here to grab your copy of The Art of Social Media: Power Tips for Power Users.

The Art of Social Media is an international best-seller after being published in twelve countries and fourteen languages! It's been in the #1 spot on Amazon for Social Media for Business since its launch in December 2014.

We have hundreds of amazing reviews! Here are a few of them:

From the Campaign HQ on Amazon:

“In the grand scheme of things the Internet is SO new that there hasn't been enough time to write all the rules and turn it into a science.

If the rules ever do get written Guy Kawasaki and Peg Fitzpatrick are probably two of the people that will help write them.”

From Leslie Fultz

Peg, Thank you for being an inspiration. Had the greatest success of my marketing career over the weekend. It's changing my life. You and Guy have made a huge impact. Thanks for being so awesome.

From Shobha

 Nowhere in the book is there one extra word of pfaff, flab or hyperbole. Nowhere are there any tall promises, wild claims or a glimmer of condescension to the less-lucky socially-floundering people. Every piece of advice is not just eminently do-able, it's also backed by a solid sense of strategy … and it all comes from the heart of one who is still humbly learning and is sharing without reserve. More than anything else, it's the attitude of giving in the book that gets you. The book also doesn't pull any punches. When needed it's a hard taskmaster and admonishes you to serve the social networks rather than try to master them or feel as if you have to “conquer” them.

I could sense Guy's overt presence throughout the book as he has written it … and I could also feel the covert presence of Peg everywhere, simply because so much common sense couldn't have been put into a book without the inputs of an uncommon woman like her (I'm not saying that because I'm a woman, but if you've seen her blog and read her posts, you'll see what I mean!).

From Barb

“So many books on social media are ho-hum at best. NOT this one! Guy Kawasaki and Peg Fitzpatrick have crafted a sexy primer on rocking social media that is concise and instructive. The book reminds me of Andy Warhol's quote, “Making money is art and working is art and good business is the best art.” The Art of Social Media is a book that will elevate your business. Get your highlighter out!”

From Bill

Love this book. And that is in fact saying a lot as I have been mostly unimpressed with most social media books. The real strength with The Art of Social Media is that it is really more of a guide on how to execute and what to execute instead of a bunch of tricks.

Another great fact is that both of the authors really have a lot of experience creating books and using social media meaning that there is a wealth of experience that is more timeless than just looking at Twitter or Facebook today and pretending that your customers and influencers will never be on another social network.

We have digital resources for The Art of Social Media here:

The Art of Social Media Resource List

Are you ready to become a power user-

Follow Guy Kawasaki's board The Art of Social Media Resources on Pinterest.