Calling all creative entrepreneurs! If you’ve been hearing how amazing Pinterest is but haven’t figured out how to use it – this is for you! Pinterest is the number two traffic referral to websites. Is traffic coming to your projects, blog, or creative business? Learn how to use Pinterest for creative entrepreneurs for professional purposes and grow your business with social media.
Facebook has long been the biggest force for many small business and creative entrepreneurs but organic reach plummeted in 2015 as Facebook moved from being earned media (free media that occurs through organic search) towards being paid media in which you need to pay for sponsored and boosted posts to get views for your content.
While Pinterest is also moving forward with promoted pins, it's still possible to obtain excellent earned media views by creating and sharing optimized pins on Pinterest.
Are you worried that Pinterest is just for woman or for recipes? From research done by Ahalogy, “Male pinners are on the rise. There are 75% more male Pinners today than there were a year ago. Males are the fastest growing group on Pinterest, as almost 2/3 (64%) of Active Males have joined in the past year. The balance between males and females on Pinterest has also shifted up by 4% since 2014.” Approximately two-thirds of the men on Pinterest have joined in the past yet. Wow!
One of the main features of Pinterest is guided search. While Google is traditional search – type in how to surf and you'll see the top articles, images, and videos on how to surf. If you go to Google for ideas, you need to have the idea or Google doesn't help you at all. On Pinterest, you're shown content based on topics you select, Pinterest boards that you follow, and people that you follow as well as suggested pins based on your last Pinterest searches and other internet searches if you have that option turned on in Pinterest.
From Pinterest, “When you use Pinterest, we want to provide you with the most interesting (dare we say, “Pinteresting”?) content. Sometimes, we use information from other sites or apps to do that.”
Pinterest ideas for creative entrepreneurs
As a creative entrepreneur, blogger, or small business, there are many ways that you can reach your ideal audience on Pinterest. Pinterest can be used to:
- build brand awareness
- share expertise
- share content
- create resources for your community
- highlight your community members
There are many different types of content that you can share on Pinterest on your Pinterest boards:
- links to your writing, products, or services online
- helpful videos to education your clients
- infographics or stats to build your expertise
- graphics showing products
Pinterest provides long-term web traffic
Pinterest provides great value to your social media efforts because Pinterest pins last a LONG time! While return on investment (ROI) and social media are a murky topic – at best – Pinterest is proving to be the best use of your time. From a Piqora study on ROI, “50 percent of visits happen after 3.5 months of first Pinning – Pins get discovered long after they’re born and continue driving visits to sites.”
The half life of a tweet on Twitter is 24 minutes and a Facebook post will get you 90 minutes of interaction in the Newsfeed.
- Twitter: 24 minutes
- Facebook: 90 minutes
- Pinterest: 151,200 minutes
To me, that’s a drop the mic moment for social media return on investment for your time. It’s impossible to read this and think that this kind of traffic can’t help your blog or business. If it hasn’t worked for you yet, you need to get your Pinterest in order so you can start reaping the benefits.
If you want to learn Pinterest in a more hands-on way, I've created a Pinterest course called Pin It Like a Pro!
In this class, you’ll learn the language of Pinterest, how the Pinterest community works and the basics of Pinterest marketing to bring traffic to your blog, small business, or online shop.
By the end of this course, you’ll know how to create a Pinterest board for your brand that will help more people find your content online. And you’ll know all of the essential elements that each pin needs to make it successful on Pinterest.
I hope this gives you some ideas for how to use Pinterest to share your ideas and services on Pinterest, if you're a beginner, I hope to see you in the course.