Ready to stop the random pinning and get serious about building your brand on Pinterest? Let’s look at ways that you can turn your passions into actions and build your brand one pin at a time.
In this article I’ll share how to create a strong presence on Pinterest and create a visual brand that attracts your ideal audience. First let’s tackle WHY you should be on Pinterest and then we’ll look at the benefits of Pinterest.
Why your brand should be on Pinterest
Pinterest is a discovery engine where people get inspired, find ideas, and connect with you and your pins through shared ideas and visuals. When you create your Pinterest profile and boards, you’re building a visual portfolio of the things that you love and inspire you.
You can build a solid social media presence on Pinterest by creating a portfolio of Pinterest boards that:
- Share who you are
- Build your expertise
- Connect with others that share your passions
Pinterest provides long-term web traffic
Pinterest provides great value to your social media efforts because Pinterest pins last a LONG time! While return on investment (ROI) and social media are a murky topic – at best – Pinterest is proving to be the best use of your time. From a Piqora study on ROI, “50 percent of visits happen after 3.5 months of first Pinning – Pins get discovered long after they’re born and continue driving visits to sites.”
The half live of a tweet on Twitter is 24 minutes and a Facebook post will get you 90 minutes of interaction in the Newsfeed.
- Twitter: 24 minutes
- Facebook: 90 minutes
- Pinterest: 151,200 minutes
To me, that’s a drop the mic moment for social media ROI. It’s impossible to read this and think that this kind of traffic can’t help your blog or business. If it hasn’t worked for you yet, you need to get your Pinterest in order so you can start reaping the benefits.
If you compare the time and effort that it takes to create a tweet, Facebook post or Pinterest pin, the time is the same but the rewards from Pinterest keep coming. In fact, “50 percent of orders happen after 2.5 months of pinning.”
Transform your passions
Pinterest is becoming where many people are searching for how-to do things and to find inspiration. In fact, 39% of Pinterest users choose Pinterest over Google search. Who would have thought there was anything that would replace looking to Google for an answer?
- Find pins that represent things you love
- Connect with a new community with shared interests
- Pinterest is replacing traditional search methods
- Smart feed finds personalized, relevant content for you
Anatomy of a fantastic pin
Pinterest is the ultimate wish list. People pin and repin things they like and want. So think of your Pinterest boards as your visual portfolios, and make your pins as appealing as possible.
1. Create beautiful images. Use photos that share what your pin is about. If you’re creating pins for products, use multiple images to entice repins.
2. Add clear text to explain the pin on your image.
3. Use tall, vertical images for your pins. 735 pixels x 1102 pixels is perfect for your pins because 735 pixels is the maximum width of a Pinterest image when clicked for a full view and 1102 pixels doesn’t get truncated into a “read more” image. If you’d like to create an image that you can use on Instagram and Pinterest, try an image in 735 pixels by 735 pixels which is the 1:1 aspect ratio for Instagram in the maximum width for Pinterest.
4. Use text to explain the image in the description. This shouldn’t be marketing jargon or industry laden terminology, use the description to inspire people to repin your pin and tell them what they can learn from this pin.
5. Add tasteful branding to your pin with a logo and your website.
6. Avoid using hashtags since they can hurt your pin in Pinterest’s Smart Feed.
7. Add keywords to your image name as well as your descriptions. This will help your pin surface more frequently in Pinterest’s Smart Feed discovery search.
Provide great content for your Pinterest community
Pin 10 to 12 times per day as recommended by Susan Werner Jackson for Ahalogy. “Publish 15–20 pins daily to reach the Pinterest community at optimal times for the specific types of content you’re pinning. Variety creates a better experience for the Pinterest community. And remember, people are on Pinterest at different times, so this gives you the best chance to reach more of your followers.”
My Pinterest secret weapon is Tailwind, I use it to schedule out great content and love their enhanced analytics.
Be time efficient with your social media
- Build a brand based on your passions
- Create actionable pins that bring web traffic and sales
- Build a unique visual brand on Pinterest
- Introduce your community to what makes your brand tick
Follow these Pinterest Pros
Stack the deck by following these fantastic pinners and you’ll always have great content in your Pinterest stream:
Rebekah Radice – blogger and social media strategist
Kelly Lieberman – host of the Pinterest Chat on Twitter
Holly Homer – blogger and crafty mom
Zina Harrington – blogger and amazing pinner
Jeff Sieh – Graphic designer, blogger, and Pinterest pro
Cynthia Sanchez – Podcaster and Pinterest expert
Vincent Ng – Pinterest pro and podcaster
Alisa Meredith – Inbound marketer and blogger
Donna Moritz – blogger and visual marketer
Kim Vij – Focusing on kid’s educational activities
Megan Sheakowski – Coffee and awesome activities for kids
Below you’ll find my full presentation from Social Media Examiner’s Social Media Marketing World conference: