Are you pinning your content on Pinterest and forgetting about it? I'm going to share some tips on how to keep the momentum going on pins to get more repins and ultimately, more blog traffic.
Try these tips to help grow more synergy between your blog, Pinterest and the rest of your social media presence. If you're pinning and ignoring your pins, you're missing an opportunity to cross promote your content and build more followers. Using a few of these tips will boost pins that may have stagnated as well as those that are currently getting a lot of activity can keep the pin fresh and bouncing around Pinterest. I think of it like a Pinball machine where the pin keeps active due to being in play and bouncing through the course. The goal is to keep your pin in motion.
When I create a pin for my blog I always do the following for initial promotion:
1. The NOW and LATER technique! Create your Pinterest pin first using a great image. Share the post with the blog link and the Pinterest link with a Pin it for Later call to action (CTA) on Google+ and Facebook. I've seen a big upsurge in repins on pins that I use Pin it for Later on.
2. Use #PinoftheDay to connect with other people who are pinning. I created this hashtag to use on Google+ but I know see it on Facebook and Twitter as well. It's a great way to say that you really like this pin.
3. Tweet pins when you create them.
4. I also like to share the related board link on posts that are relevant.
Tweet your Pinterest pins and share on Facebook and Google+ as well. Not every pin but be selective and share the best of the best.
Share your Pinterest profile from time to time with a short message like “follow my fantastic Pinterest boards here.”
The BIG question!
When you have a pin that starts getting repinned a lot, do you do anything to spread the pin more?
I threw this question out into the #PinChat community on Facebook. Kelly Lieberman has been leading this group of knowledgeable pinners for over two years and it's a great resource for diving deep into the topic of Pinterest.
Kelly Lieberman shared this fantastic example from Better Homes and Gardens on Facebook. They include a CTA to pin to your garden board. The brilliant part of the BHG plan is the pin link which leads directly to a create a pin page on Pinterest. They captured the link to Pinterest when they were creating the pin so it doesn't take you to repin a pin but to create your own new pin.
Melissa Taylor of Pinterest Savvy adds popular pins to her newsletter to tie in with her blog and email subscribers. Very smart!
Cynthia Sanchez of Oh So Pinteresting tweets her popular pins with a more targeted message.
JoAnn Hines, Packaging Diva integrates her best pins on Twitter and LinkedIn. Have you tried LinkedIn for pins? I know I haven't.
Stacy Teet, of Kid Stuff World, created a board called The 500 Club where she pins her most popular pins.You can do the same and start with a small number like 50 or 100. It's a great way to organize great content and people instantly know these are winning pins.
Looking at successful pins and finding the common elements can be very helpful. Make sure you follow all the talented pinners in this article, they know what they are doing!
I hope this gives you a few new ideas to turbo charge your Pinterest content. What's been working for you? Share your tips in the comments below.
How to Pin from Facebook by Ivo Madaleno
16 Tactical Marketing Tips for Pinterest from Melissa Taylor of Pinterest Savvy
Photo credit: Big Stock Photos