Managing a Facebook Page is one of the hardest social media tasks to do well. It's a challenge due to the constant changes on Facebook as well as the fierce competition for attention.
Frankly, a lot of Facebook Page managers aren't doing a good enough job and they're blaming it on Facebook's algorithm changes. Yes, I know that makes things hard but you can learn to create a Facebook Page worth following. Here are five ways that you can improve your Facebook Page with better visual marketing.
1. Tell your story visually
Creating a visual brand with custom images and branding is great but storytelling goes beyond just sharing images with each post. Use your visual space to tell who you are and what your brand's values are. Your large cover photo space can be used in many ways to share bits and pieces of your story.
You can also use each post to create smaller pieces of your bigger story. Think of it as leaving breadcrumbs that lead your followers on a path. Find ways that you can tell the story of your brand like sharing details of your current projects, scenes from your daily life, or interviews with experts in your industry.
The amount of video posted to Facebook from people and brands increased by 75% in 2014. For me, adding video to Facebook has done very well. I'm experimenting with Facebook Live video via the Mentions app and creating short videos that are being produced and edited.
Here's an example of a video that I created and uploaded directly to Facebook. This video is part of my story because I'm an author and this was an unboxing video from when my first book arrived. I was super excited, it's unscripted, and personal. I think that part of the appeal of video is that you see people in their own environment and hear their voices.
[facebook_post url=”https://www.facebook.com/pegfitzpatrick.author/videos/vb.415415051905109/672707289509216/?type=2&theater” width=”735″]
2. Create images that stand out
Great images are the tip of the iceberg for your content marketing plan but they are a crucial part of the plan since people are drawn to the images first. Of course, you need to back the visuals up with solid content but that's a discussion for another post.
Your visual marketing creates an essential element in the communication for your brand so you need this to be clear. It may take some time to create exactly the perfect mix for your visual style but once you hit all the perfect notes, stick with it! Again, this could be an area where you can work with a designer to create your brand style guide but you can also create this yourself.
Your brand style guide should include:
- Your logo
- Three fonts: Header, subheader, and body text
- Brand color palette
- Filter for photos
Additional resource: Why Your Brand Needs a Visual Style Guide
These three tips will help you keep your images on point.
✓ Stick to your brand
From Andrea Beltrami, “The art of creating a branding blog images doesn’t require a sophisticated level of complexity. It really boils down to consistency and signature style.
The best way to achieve these elements is to create a template for your blog images. When I say template, I mean a set structure, color palette and style that you repeat across your blog posts.
There are two HUGE benefits from creating a template for your blog images:
- Your readers will be able to recognize your content and find the path back to your brand….broken link or not
- You will be able to create images for new blog posts in a snap
✓ Use a watermark
From popular blogger and social media strategist Rebekah Radice, “make every image your masterpiece. While your image might not be the Mona Lisa, it can be branded with your signature look and feel.
Customize each image to inspire and delight your social media fans and followers.
Ask yourself how you can make your image funny, inspirational, more informative?
The four basic questions you must answer:
- What is it?
- How does it work?
- Who has it?
- How does it feel?
Make it a game. With every image you create, make certain you can answer each question.”
When you create designs, add your logo and/or website address on your images. Adding this extra bit of flair helps people know that it’s yours, builds your brand recognition, and hopefully deters people from using it without permission.
More resources: How to Create Social Media Graphics that Pop
✓ Photos in a theme
Keep your brand consistent by using photos that have a similar tone and mood. You can use the same filter setting to help create the same appearance of your photos.
Make sure that you have permission to use any images that you find for your blog or your social media posts. If you can’t afford images, you can’t afford the fines that you could incur for using photos illegally. Luckily, there are many sites that you can find free images to use. Here are a few of my favorites:
Resource: Oh Snap, Can I Legally Use That Photo
3. Know the traits of highly shareable content
One of the reasons that it's important to create beautiful visuals is for other people to be inspired to share them on their own social media. Consider these qualities when creating your social media graphics to help them be shared:
The same old thing you see everywhere is stale. While your can gather inspiration from other sources, you need to design unique graphics. If you use Canva, practice with their templates and tutorials – then branch out to your own unique style.
Take time to teach yourself some graphics skills or hire someone to create graphics for you if you can't design. Working with a designer as a team member in Canva is super easy and you can update designs and templates to share seamlessly.
✓ On Brand
Be consistent with your photo filters, style of photo, fonts, and type of text. It all matters!
✓ Correctly sized
Making things perfect for social sharing is key! If I go to your blog and there's no image for Pinterest or Open Graph image for Facebook and Twitter, chances are I'm not going to share your blog post.
Using Canva's Magic Resize Button is a snap. Quickly resize a design into all the formats you need. Create a design once, and optimize it for different social media channels, or campaign collateral.
4. Motivate and inspire on your Facebook Page
From Kim Garst of Boom Social, according to the research, the top type of content people like to share is pictures.
Digging even deeper, viral content is most likely to evoke positive feelings: joy, interest, anticipation, trust, etc. The most shared articles tend to trigger feelings of:
- Awe (25%)
- Laughter (17%)
- Amusement (15%)
- Joy (14%)
Therefore, creating your own positive messages creating to help others share positive feelings is highly effective. Kim shares fantastic content on her Facebook and Instagram accounts all day with positive and inspiring messages. You can't help but want to comment and share them.
5. Social media tools to rock your Facebook Page
This is becoming my daily driver for content planning and curation.
My go-to tool for creating branded visuals that are shareable and high-quality. Super charge your efforts with the Canva for Work program.
“RELAY saves time & money by optimizing your images to always look great and maximize conversion. All layouts are done for you so that you can focus on choosing the optimal look that you’re going for.”
iOS app that you can use to create quick images and add your logo.
Mobile app for iOS and Android.
I was on a recent webinar with Post Planner and Rebekah where we talked about this topic in great detail. If you'd like to see the deck from our presentation, you can find it here.
Watch the full webinar here:
I hope this post inspires you to create great visual content for your Facebook Page and other social media. I encourage you to use more visuals and media in your marketing for your blog to make them extra shareable. Please check out all the resources I've shared and really give yourself a change to soak in some new ideas to revitalize your brand.
What are your favorite tips for visuals on Facebook? I'd love to hear them in the comments!
Hi, Peg. I enjoyed your post!
I have a question about “Making things perfect for social sharing is key! If I go to your blog and there’s no image for Pinterest or Open Graph image for Facebook and Twitter, chances are I’m not going to share your blog post.” By the sounds of it, you are suggesting that a photo option for each platform is included in the post, somehow? How do you suggest all of those images be attached to make this possible (without looking like a nut for adding 4+ of the same image)? I’m not grasping this…