Pinterest and blogging may seem like they are unrelated but bloggers can boost their website traffic and build their readership by using Pinterest. Think of Pinterest as the frosting and sprinkles on your cupcake of web traffic, it seems like pretty eye candy but also adds a lot of flavor and interest! With a few smart steps each time you publish a blog post, you can bring traffic to your website from Pinterest.
Working with these easy to follow tips, you’ll start getting traffic from Pinterest right away and posts have a very long life on Pinterest. Pinterest is the #1 traffic referral to this blog in 2014 so far. These tips really work!
Taking a few minutes each day to pin a few things can help your blog tremendously.
And, it’s just plain fun!
1. Create a separate, pinnable image for your blog post
The number one mistake that blogs are making today is not having a pinnable image on each blog post! Size matters! Even if you’re not a graphic designer or have Photoshop, you can make fantastic images that will help your blog posts be seen on Pinterest. Canva recently launched some Pinterest templates that are really easy to use. Long, tall images command Pinterest taking up the most visual real estate in the Pinterest feed. Create images that are 735 pixels x 1102 pixels for maximum appeal and repins.
A great tip from power pinner Melissa Taylor, update old posts without pinnable images. Create new images, add to the blog post then share them on Pinterest. You can even get fancy and add the embedded pin at the bottom of the post.
2. Create a pin on Pinterest for each post
Using your custom graphic, create a pin for your new article. Use relevant keywords in your description and add a link. Make sure that you edit the pin and add the link to your post in the source as well. From Rebekah Radice, “Make your content stand out in the search results by using effective keyword targeting. This will ensure that anyone searching for a specific topic is able to locate your content. The goal is to allow consumers within your niche to easily find and share your pins. Using keywords will increase your standings within a specific search and just like other search engines, the higher up you appear, the more likely you are to be found.”
Add a call to action on your pins such as “read more here” or “click here for more info” with a link to the article. Including a solid call to action on your pin can help a lot! Try a few different phrases to see what works best for you and feels most natural.
3. Share the link to the pin with a #PinOfTheDay hashtag
Using the #PinOftheDay hashtag on Twitter, Facebook, and Google+ ties your content to everyone else that has shared a pin with #PinOfTheDay. It’s also a great way to find your Pinterest friends favorite pins for the day too!
Or alternatively choose a hashtag that is relevant to you and your blog. From Tailwind, “If all else fails, hashtags are also a great way to connect with people! It is widely known that the best way to get more Twitter followers is by following others. What better way to get connected with someone with the same interests as you than to follow someone who tweets about the things you like? By reading the trending topics, you are opening yourself to millions of people from all over the world, all bound together in a global network of cultural exchanges. This certainly brings the world a lot closer!”
4. Cross promote your pins!
Pinterest pins are easy to share on Twitter, Facebook, Google+, and LinkedIn. Everywhere that you share a link to your blog, you can share the link to your pin as well.
Add a call to action with the Pinterest link. I like to use pin it for later with a link to the pin. I also like to share pins that are being repinned with a tweet saying Popular Pin or Hot Pin with a description and link to the pin.
You can also add a link to your Pinterest profile in your email signature so people can find and follow your there.
5. Register your blog on Pinterest for Business for analytics
Load your blog up with all the free goodies from Pinterest for maximum blog and Pinterest action.
- Change your account from personal to business Pinterest account. This will give you access to analytics on Pinterest. I use the analytics to show me what pins are popular so I can repin them to another board and tweet it. Once a pin gets momentum, keep it going!
- Add rich pins to your website.
- Add a pin it button to your blog.
- Add a Pinterest board widget to your blog sidebar.
Here are a few of my favorite Pinterest resource board about Pinterest and blogging that will keep you inspired and up-to-date on the latest happenings:
- All Things Pinterest
- Pinterest Tips for Success
- Better Blogging
- Pinterest Savvy
- Pinterest Marketing Tips for Businesses
I hope these tips for using Pinterest with your blog are helpful. Taking the time to frost your blog post by pinning each post and adding the sprinkles of additional post promotion is sure to make your blog more popular!
If you’re a Pinterest fan or just want to learn more, join me on Wednesday, April 16th at 9 pm ET. I’ll be Kelly Lieberman’s guest on #PinChat. Just follow the #PinChat hashtag on Twitter and tweet along with us!