Planning a winning Instagram takes time, effort, and skill. Personally, I'm always looking to up my Insta-game. I'm pleased to share an interview with professional photographer and awesome Instagrammer Jasmine Star this week.
I first met Jasmine Star when we were both speaking at Social Media Marketing World last year. So naturally I checked out Jasmine's Instagram and WOW! It's Instagram goals for sure. Jasmine is an L.A.-based photographer and business strategist. She's really nailed her Instagram feed, blog, and social media. But it didn't happen overnight or without a lot of hard work.
Without further ado, meet my friend Jasmine and learn how she designs and plans her Instagram.
How did you get started with social media and Instagram?
How do you select photos for your Instagram feed?
As much as I would like to think of using my Instagram feed simply documenting my life and simple pleasures, I realized that if I'm using social media in a business capacity, it ain't about me. It's all about my followers. What do they want to see? How can I help? What can I share that'll empower them? I select photos that position my business as the perfect fit for someone they can trust to share the newest and most effective ways to grow a business using social media and building a personal brand. The photos and captions are intended to provide a personal look into my professional endeavors.
How many posts do you plan in advance?
I plan a month of content in advance. This means that I'll be outlining an overview of my social endeavors so I know what, exactly, I'll be sharing that month. I, however, actually execute my content a week in advance or in real-time as the specific post requires.
What do you focus on when planning your Instagram grid?
I'm a firm believer in creating Categories for my Instagram grid. Instead of getting overwhelmed with endless possibilities to post on behalf of my business, I've outlined 9-12 categories I create content around. The key is to use categories that relate to my business, but don't necessarily have to be about my business.
For example, one of my categories is books, namely the books I've read. Every couple of weeks, I update Instagram and share what I'm reading as a way to attract followers who share the same desire for self-awareness, business acumen, and literary creativity. The books themselves aren't related to my business, but they can be used as tools to attract more of the right types of followers.
I hope that Jasmine's story helps inspire you to create a winning Instagram feed. What will you get started with first? Share in the comments – I'd love to hear!
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