Content marketing is a term that is thrown around frequently these days. Is it another buzz word that you can ignore? Not if you want your company to be relevant in today's rapidly changing online world. C.C. Chapman and Ann Handley wrote a powerful book called Content Rules: How to Create Killer ... READ the POST
Ponderings: What is a Thought Leader?
A thought leader is a term that I heard a lot when I first started swimming around in the social media pool. But I had no idea what it really meant. My first experience with a definition of the term was on the Klout style chart — I think I started in the explorer category. Klout defines a ... READ the POST