Content marketing is a term that is thrown around frequently these days. Is it another buzz word that you can ignore? Not if you want your company to be relevant in today's rapidly changing online world.
C.C. Chapman and Ann Handley wrote a powerful book called Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, and Webinars (and more) that Engage Customers and Ignite Your Business which not only explains what content marketing is but HOW to create it. Both experienced, well respected professionals, Ann and C.C. covered the basics and dug deep into the mechanics of creating content.
Here is a generous preview of Content Rules on their website.
Check out this video recommendation from Ann & C.C. on why video is an important part of content creation:
Who should read this book?
“Content Rules is suited for organizations of all sizes and stripes, whether you are a Fortune 500 corporation or a mom-and-pop on the corner, or anything in between: hospital, entrepreneur, nonprofit, sole practitioner or consultant, artist, government agency, church, school, political candidate, sports team, community group, or rock band or maybe a butcher, baker or candlestick maker.
Also, one more key thing: It’s not boring.” This is true!
Here is the Storify of the one hour live Twitter chat I had with Ann Handley & C.C. Chapman: