Your brand has most likely spent a considerable amount of time and money building your Facebook presence. With all the changes that Facebook has made, it’s become more challenging to do well on Facebook but it’s not impossible to stay in front of this group.
Facebook fans are a loyal group that consistently like, comment, and share their favorite pages content. Don’t give up on this targeted group of people interested in your brand, instead power up your Facebook presence to maximize your social media marketing efforts.
Posting on a regular basis is imperative for Facebook pages. You need to stay in front of your audience to be put into the newsfeed. Check your Facebook page insights to see what times and days are most popular for your page. A great tool for checking your Facebook page is Likealyzer. It will give you suggestions for the best time to post, how many posts you’re sharing per day and much more. I’d recommend checking Likealyzer once a week before you schedule your next week in advance.
Stay on Brand
You should have a brand strategy and voice in place prior to publishing on social media. Determine the topics that you’ll share and stick to them. It’s ok to stay timely and mention holidays and special events but staying on brand with your text, brand voice, and content are important.
People should know what to expect when they visit your Facebook page and be surprised by your content but not in a “yikes, look away” kind of way.
Be Visually Interesting
Mix up your content with photos, posts with links, and videos. A brand page should have a certain overall design but also provide variety in the types of content that you share.
Facebook allows four different types of posts:
- Text only
- Photo posts (with or without text)
- Embedded link
Photos used to be the most favored type of post but video is currently doing really well in the Newsfeed. I’ve been embedding the link instead of adding a separate photo with a link in the text. When you do this, you can customize the title text, the description of the post, as well as upload a new photo.
Here’s an example that would not do well if I just dropped the link in Facebook. The image is too small and the title has strange characters in it.
To make this post visually appealing, I’ve edited the title and added a new image via the Upload Image button on the image that pulled in automatically. I also added a post intro in the text area of the post. The image size that I’ve added is the Blog Header image in Canva which is 560 pixels by 315 pixels.
While it might be tempting to post only content about you and your company, you need to stay relevant in the eyes of your friends on Facebook. Create interesting posts about the seasons, sports events, or even holidays. You, of course, need to be aware of your brand message and make sure that your content isn’t too politically charged or religious based unless that fits what your overall message is.
One smart trick for Facebook Page managers is using Post Planner. Post Planner can help you create status messages and post your content. You can customize the text to fit your brand and add a call to action with a few hashtags. It can be a great jumping off point if you have content creation block, like writer’s block but for social media statuses.
If you’re a Facebook Page manager, you will hit this wall.
Post Planner has a new revamped website with lots of bells and whistles to find popular photos to share or other content. You can find the content, customize your message, and schedule it to post on Facebook right on Post Planner. The posts that I schedule with Post Planner always do well on Facebook so I either schedule directly in Facebook or I use Post Planner.
This is an example of what you see when you click “viral photo.”
You can give Post Planner a try here.
Using the proper size images on Facebook is important so you get great visibility in the newsfeed and on mobile devices. Currently, images that are 940 pixels by 788 pixels are centered and preview well on Facebook.
If you have your Instagram photos feed in as square images or use other sizes, they look okay on the Facebook Page but are different sizes in the newsfeed or on mobile. Embedded links pull through images and they look good on the Facebook page but are smaller on mobile devices.
Adding branding to your graphics in the form of your logo, website URL, or phone number is important for helping people find you. Your image will hopefully be shared off your Facebook page and this will help more people find your Facebook page and business on the web. You can even add a call to action on the photo such as Questions? Call as at 1-800-Best-Tip or email us [email protected] for more information.
If you are doing a product launch or sharing something important, you might want to consider a Facebook ad or sponsored post to get more views and likes for your post. From Hubspot,”On Facebook, users are there to check in on their social lives, which means that the element of disruption comes into play. Your ads now need to be louder and grab the attention of a user so they stop doing what they had initially set out to do on Facebook, and change their course of action to pay attention to your ad. And for Facebook advertisers, that’s a big challenge.
That’s why it’s even more important to keep those best practices of relevance, calls-to-action, and value proposition in mind, in addition to the distraction factor, when creating Facebook ads.”
Some extra resources on creating ads for your Facebook Page:
Experiment with your Facebook Page content
- Mix up your posting times to test your audience
- Stay relevant to the topic of your page so you don’t confuse people
- Add variety to your posts
- Be interesting or forget about posting at all
- Post consistently and space your posts apart so you don’t clog your fans newsfeed
- Use Facebook Insights to see what content works well and do more of that
Keep your Facebook Page Cover freshChange your Facebook cover monthly or when you have events. Using the same image for too long is stale and boring for people who visit your pageClick To TweetThe dimensions for a Facebook cover photo are 851 pixels by 315.
You can create custom Facebook header images using Canva and they look great when you share them on your page without any pixilation or image distortion.
As you can see on this example, I’ve added an arrow to highlight the Call to Action Button that I have on my Facebook cover photo. These are rolling out to Facebook pages.
Read more about Facebook’s Call to Action Button here.
Create conversation starters
From social media strategist Rebekah Radice, “Invite feedback by asking open ended questions that can lead to long and lively discussions. Ask for responses — simply ending your message with a “what do you think?” or “do you agree?” can often get the party started.”
I hope these tips will help power up your Facebook presence! What had been working for you on your Facebook page? Let me know in the comments, I’d love to learn from you.