Small business owners have firm opinions about Yelp. Many have received harsh reviews and don’t know what to do about it. Ignoring Yelp isn’t the answer. Let’s solve some of the issues with Yelp for small business and build positive momentum for your brand online. According to a study conducted by Nielsen, a whopping 85…
If you’ve been waiting for the right time to get started with social media for your small business, this is it. Most of the larger social media platforms (Facebook, Twitter, and Instagram) have been around for years. It’s no longer a fad or just for teenagers. Small businesses have been watching and waiting to see…
Wondering why no one shares your blog post? Spending hours writing great content for your blog only to have it fall flat once you hit the publish button? I’m guessing that it has to do with the visual strategy for your blog. In this article, I’m going to share three powerful visual strategies to supercharge…
Hi, it’s me! Your Next Podcast Guest! Hey there, savvy podcaster or sharp journalist! Looking for a guest who can serve up social media insights like they’re hors d’oeuvres at a five-star hotel? Or maybe you need a feature article that readers won’t just skim but devour? You’re in luck. I’ve shared my expertise with…
Influencer marketing is a super hot topic these days. If you’d like to start working with influencers or you’ve been tasked with creating an influencer strategy for your brand, I’ve created the perfect course is for you! “88% of customers trust online reviews by strangers as much as they would recommendations from friends.” – BrightLocal…
In the military, the rules of engagement (ROE) determine when, where, and how force shall be used. Social media engagement is crucial to your social media success. How do you create your social media ROE to maximize your return on investment (ROI)? While not suggesting that force be used, the suggestion is that a strategy of…