How to Create an Influencer Strategy for Your Brand

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Influencer marketing is a super hot topic these days. If you'd like to start working with influencers or you've been tasked with creating an influencer strategy for your brand, I've created the perfect course is for you!

“88% of customers trust online reviews by strangers as much as they would recommendations from friends.” – BrightLocal

What's a smart influencer strategy?

Think beyond just the number of followers and really look at their content.

“The best influencers work to integrate their branded campaigns into their unique stories without skipping a beat. They know their audiences are fickle and can quickly leave, so they treat each and every post with care.” [via Forbes]

  • Do they create interesting content that is engaging?
  • Are their followers liking, commenting, and sharing their posts?
  • Do they respond to comments and with people in their community?

Here's a little sneak peek of the course:

Sign up today for FREE to take this course and gain access to all the courses on SKILLSHARE.COM BY ENROLLING TODAY!

Selena's gorgeous Coca-Cola Instagram photo is the currently the most liked photo on Instagram with 6,668,945 likes. I'm sure Coke paid Selena a lot of money but the exposure that they've received was well worth it. While you may not have a Coca-Cola sized budget, you don't need one to be successful working with influencers.

when your lyrics are on the bottle ???? #ad

A post shared by Selena Gomez (@selenagomez) on

Brands are redirecting their marketing budgets from traditional marketing to social media marketing and native advertising with influencers. Getting straight into the hands of your target audience is an Instagram ad or Facebook Live video away if you choose the proper people to work with on your project.

[clickToTweet tweet=”59% of micro-influencers think Instagram is the most effective social media platform. @Bloglovin’” quote=”59% of micro-influencers think Instagram is the most effective social media platform. @Bloglovin’” theme=”style1″]

An overview of what we'll cover in the How to Create an Influencer Strategy for your Brand course:

Influencer Marketing Overview:
– How to find influencers
– What are your goals for your influencer campaigns?
– Using influencers to build your company’s brand
– Crafting a good email and making an offer
– What kinds of guidelines need to be shared, and what needs to be disclosed
– How to measure the success of the social campaigns

Start here for a free course on Influencer Marketing

I put my best teaching methods to use in this course, so you'll learn through a combination of video lessons presented by me, real life examples, and a final project that you’ll create and share on Skillshare. It’s an honor to partner with Skillshare on this course with colleagues Gary Vaynerchuk, Guy Kawasaki, and Seth Godin who have also created Skillshare courses.

Check out my new Skillshare class: “How to Create an Influencer Strategy for your Brand.” Use this link to get a free month of Premium Membership on Skillshare for unlimited access to hundreds of online classes.

I look forward to seeing you in the course. Please feel to share this with friends and colleagues who would benefit!

Start your course here

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  1. Hi Peg,

    Behind every successful thing, there is a good strategy. And you proved this, writing an article on influencer strategy for your own brand.

    This tip is going to be useful for everyone. The Instagram pic demonstrate many things and it can’t be understand by a normal person as I thing.

    I really got surprised to know that 88% of customers trust any product going through online review. It’s amazing. To be smart influencer, we must follow the strategy discussed here. Influencer marketing overview, is really written for me. I learned many interesting and useful things to build a strong and powerful influencer strategy here. I enjoyed it too. Thanks for the great post sharing, Peg.

    Keep sharing such informative article.
    – Ravi.

  2. Hey Peg!

    This is a great teaser article. As a social media marketing expert, I too have seen my clients push for more and more influencer marketing – especially on Instagram. But the budget is a big deal, clearly my small to midsize clients don’t have coca cola’s marketing budget, but how does one know how many followers and how much engagement is required to be considered a real influencer and how much should one pay to run native advertising on an influencers social page? These are good questions! We will consider the course. Thanks!

  3. Interesting article! With the popularity of young youtubers, I’ve been seeing more and more brands use these influencers to promote their brand.

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