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3 Powerful Visual Strategies to Supercharge Your Blog

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Wondering why no one shares your blog post? Spending hours writing great content for your blog only to have it fall flat once you hit the publish button? I'm guessing that it has to do with the visual strategy for your blog. In this article, I'm going to share three powerful visual strategies to supercharge your next blog post.

#1 Visual blog strategy: Create a socially shareable blog

If you want people to share your blog, and I know you do, you need to make it as easy as possible for them to share to their social media platforms. This needs to be a one-click action.

First, make sure that you have social sharing buttons on your blog. I'm shocked when I see blogs in 2017 without social sharing buttons.

My favorite social sharing WordPress plugin is Social Warfare. A few of my favorite features are:

  • Super light and fast: doesn't slow my website page load time down
  • Responsive: No matter what size screen your website is viewed on, these share buttons will always fit perfectly and look great.
  • Customizable: Customize the tweets that are populated when a visitor clicks your Twitter button (you can even add images if you like)!
  • Pinterest-friendly: Unlock the power of Pinterest and skyrocket your content's success by uploading a Pinterest-specific image and description!
  • Add the image to your custom tweets

How to add an image to a custom tweet in Social Warfare

[clickToTweet tweet=”Make your blog readers heros by creating socially shareable content.” quote=”Make your blog readers heros by creating socially shareable content.” theme=”style1″]

#2 visual blog strategy: Test your blog visuals on social media

Once you've written your blog and added your visuals, the next important step is to check your social posts to see what happens when the share button is hit on your blog. This helps you troubleshoot any issues that you might have.

I set my blog posts up in the Social Warfare plugin on each blog post. I add two images:

  1. 800 x 1200 pixels for Pinterest
  2. 1,200 by 628 pixels for Facebook, Twitter, and LinkedIn.

3 Powerful Visual Strategies to Supercharge Your Blog - social warfare setup

Once I hit publish, I first hit the Pinterest button to save to Pinterest, and then go through them all to share socially as well as make sure that all the images are working when they are shared. You might not want to share to all your social platforms at one time but I pull them up to test the images.

See how beautiful the Facebook image is to share from this article? One click to a perfect post for your blog readers!

social sharing image to Facebook

#3 visual blog strategy: Embed social media posts in your articles

I love social media and my blog. I also love combining these two things together by sharing my social media images in my blog posts. Embedding social posts is super easy and provides great visuals for your readers.

This is a really cool way to add video to your article! I created an animated post in Adobe Spark and tweeted it. Then I embedded the video into WordPress. This looks really cool.

My friends at Sprout Social wrote this great article on how to embed social posts from each social media platform. It's as easy as coding some code to the backend of your article.

Super excited to meet Pat Flynn and Darren Rowse with my bestie @rebekahradice. #smmw15 #socialmedia #networking

A post shared by Peg Fitzpatrick (@pegfitzpatrick) on

If you're looking for more information on how to use visual content with your blog, I was recently interviewed by Darren on his ProBlogger podcast. It took me a few tries to find an embeddable version of Darren's podcast but I did it! You can click the arrow below to listen to the interview.

I've added this to my blog using the embed code on the TEXT side of my WordPress blog.

ProBlogger podcast 191: Tools for Creating Great Visual Content for Your Blog
I hope you'll try out these three visual strategies for your next blog post. I'd love to hear which you like the best and about your awesome new blog traffic trajectory looks like. If you liked this article, please hit the social sharing buttons of your choice and share with your friends. Happy blogging!

Get Visual!

From Visually.

– See more at: http://visual.ly/get-visual#sthash.xu7eAdPy.dpuf

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  1. I completely agree on the third point – social posts, tweet, etc. make our blogs even richer πŸ™‚

    1. Hey Andrea! Which types of social posts do you like to embed? There’s so many varieties.

  2. Sometimes the attention at the details and the creation of great visual content on the website’s client it’s a budget problem. πŸ™
    Great article!

    1. Budget can be a problem but there are tools like Adobe Spark that make it easy to resize images really easily which cuts down on the creation of the images. The text and image in the graphic both resize. It’s free – give it a shot!

  3. Hi Peg,

    As usual, another very regular used tip. This article is written especially for me, learned and enjoyed reading it so much.
    Sometimes writing a great article and no shares on social media, very painful. it requires a powerful visual strategies, l learned from you Peg πŸ™‚
    I think implementing these three of techniques may boost your blog post and attract more visitor to your site regularly. I will try these all tips from next time.
    I do agree with your recommendation these amazing visual strategies to supercharge blog. Thanks for sharing very useful post to me. Keep posting πŸ™‚
    With regards.
    – Ravi.

  4. Hi, great article. I like the second suggestion. I really don’t create different image for each social media platform connected to my blog when posting content. It’s something I’ll start talking serious after reading this.


  5. Thanks for this great source of info yet again Peg. Because of Social Warfare, which I also learned from you, I’m making my life way easier what comes to sharing and optimizing my visuals within my blog.

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