In a world where we’re constantly urged to buy more and upgrade everything, it’s easy to get caught in the whirlwind of consumerism. But lately, I’ve been exploring a different path, inspired by a movement called ‘underconsumption core.’ This trend is about making the most of what we already have, buying only what we truly…
When gifting for small business owners, you want to strike the perfect balance between practical and delightful. Because let’s be honest—they’re juggling everything from content creation to client calls, and they deserve tools that make their lives easier (and maybe even more fun). This gift guide is packed with handpicked essentials that are equal parts…
In the grand finale Pop-Up Social Success Series episode, Peg Fitzpatrick sits down with community expert Kristina Bartold to unpack the secrets of creating and sustaining vibrant online communities for small businesses and entrepreneurs. From fostering a sense of belonging to balancing promotion with genuine engagement, they cover everything you need to know to turn…
Storytelling is one of the most powerful tools for small businesses to stand out on social media. I recently had a live stream with my friend Jeff Sieh, diving into how the art of storytelling can elevate your brand and deepen your connection with your audience. Here are some key takeaways and ideas to help…
In this engaging conversation about podcasts for small businesses, Peg Fitzpatrick and Michelle Glogovac, author of How to Get on Podcasts and host of My Simplified Life podcast, discuss the intricacies of podcasting, focusing on the benefits of being a podcast guest, the importance of relationships, and strategies for building a personal brand through podcast…
This week, we’re talking about using Pinterest for the long game. The PopUp Social Media Success Series is a special seven-week podcast and Instagram Live series hosted by Peg Fitzpatrick, author of The Art of Small Business Social Media: A Blueprint for Marketing Success. Each week, Peg is joined by a new guest—industry experts and social media pros—sharing…