Buying Less, Living More: Why Underconsumption Core is the Future

In a world where we're constantly urged to buy more and upgrade everything, it's easy to get caught in the whirlwind of consumerism. But lately, I’ve been exploring a different path, inspired by a movement called ‘underconsumption core.' This trend is about making the most of what we already have, buying only what we truly need, and finding joy in simplicity.

Discovering ‘Underconsumption Core'

Emerging on platforms like TikTok, ‘underconsumption core' responds to the pervasive culture of overconsumption and waste. Instead of showcasing massive shopping hauls, creators highlight thrifted finds, modest wardrobes, and well-loved items that have stood the test of time. It celebrates frugality, sustainability, and intention, challenging the idea that more is always better.

Capitalism, the Patriarchy, and the Cycle of Consumption

Capitalism thrives on making us feel like we are never enough—that we need to buy more, own more, and constantly strive for an unattainable ideal. And who benefits most from this? The patriarchy. Women, in particular, are targeted with endless marketing that tells us our worth is tied to how we look, what we wear, and what we own. Fast fashion, beauty products, and home goods industries rely on this narrative, pushing us to spend our money (and time) chasing an impossible standard. But we reclaim our power when we choose to consume less, mend what we have, and opt out of the endless cycle of buying and discarding. Rejecting consumerism isn’t just about sustainability—it’s a quiet act of resistance.

My Imperfect Journey

I’ll be the first to admit—I'm not perfect at this. There are moments when the allure of new gadgets or trendy outfits is hard to resist. But I’m learning, questioning, and striving to do better. For me, embracing ‘underconsumption core' means:

• Thrifting and Swapping – Refreshing my wardrobe sustainably by shopping secondhand and organizing clothing swaps with friends.
• Mending and Upcycling – Instead of discarding items with minor flaws, I’m learning to sew, patch, and breathe new life into them.
• Mindful Consumption – Before purchasing, I ask myself: Is this a genuine need or just a momentary impulse?

Where to Shop Secondhand

If you’re looking to embrace ‘underconsumption core' without sacrificing quality, check out these online secondhand platforms:

🛍️ ThredUp – Affordable thrifted fashion with a vast selection.
🛍️ The Real Real – High-end, authenticated luxury secondhand goods.
🛍️ Vestiaire Collective – A curated marketplace for pre-loved designer fashion.

🛍️ Depop – Vintage, streetwear, and trendy secondhand fashion from independent sellers.
🛍️ Poshmark – Buy and sell secondhand clothing, accessories, and home goods.

Books

📚 PangoBooks – Buy and sell secondhand books directly from other readers.
📚 Better World Books – Secondhand books with proceeds supporting literacy programs.
📚 ThriftBooks – One of the largest online book resellers with affordable used books.
📚 AbeBooks – Great for rare, vintage, and secondhand books from independent sellers.

Electronics & Tech

💻 Back Market – Certified refurbished smartphones, laptops, and tablets.
📱 Swappa – Buy and sell secondhand tech directly from other users.
🎮 Decluttr – Secondhand electronics, DVDs, games, and more.

Home & Furniture

🛋️ Facebook Marketplace – Local secondhand deals for furniture, home goods, and more.
🛋️ Chairish – High-end, curated secondhand furniture and decor.
🛋️ AptDeco – Pre-owned furniture with delivery options (U.S. only).

Everything Else

🔄 Freecycle – A network for giving away and finding free secondhand items.
🔄 OfferUp – Buy and sell secondhand goods locally.
🔄 eBay – The OG online marketplace for secondhand everything.

Challenging Consumer Culture

Embracing this lifestyle is a subtle yet powerful rebellion against systems that equate worth with wealth and possessions. It’s about reclaiming our power, prioritizing sustainability, and fostering community over competition. Every time we choose to repair instead of replace, swap instead of shop, and buy secondhand instead of new, we disrupt the cycle of mindless consumption.

Join the Conversation

I want to hear from you! What’s one item you’ve repaired, thrifted, or swapped that brings you joy? Drop your stories in the comments, and let’s inspire each other to live more mindfully.