It's been a while since I shared a Fab Five Friday, but here we go! Here are five fantastic articles that will get you thinking and help you with your social media marketing.
1. 3 steps to selling more
If you’re selling products and services, chances are you want to sell more of it.
Here's a quick video called 3 steps to selling more (the secret? eliminate the ahscrewits) from Derek. Damn, his videos are good.
2. Create an array of metrics
“Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets.” from Jay Baer of Convince and Convert
3. Social Media Power Tips: How to use Hashtags
Do you have a hashtag strategy? While there’s nothing wrong with casually using a hashtag, having a solid strategy behind your hashtag can bring real results for you and your brand. Let’s look at the how’s and why’s behind using hashtags in your social media and how you can start benefitting from them with your social marketing!
4. 3 Ways to Make More Shareable Content
What are the hallmarks of shareable content? Are you creating shareable content for your blog? It's important to consider the “sharability” of content that you create and why people share things.
There are many factors in why people share content online. Maybe they loved the articles, perhaps they were entertained or informed once they read it, or maybe they want to save it to read later and are saving to Pinterest as a resource.
5. How to Turn Your Social Media Traffic Into Sales by Rebekah Radice
“Ever wonder how to use social media to make sales? Or how to create a guided path to purchase through your social channels? You can… and believe it or not, it’s not as difficult as you think.
Sure, packaging up your expertise and converting connections into leads can feel awkward. And who wants to be sold? No one!
But there is a way to naturally share who you are and what you do in a valuable and meaningful way with an audience eager to buy.”
Social media tools that I'm currently using and loving:
- Agorapulse – great for social listening and planning
- Planoly – my go-to for Instagram planning and scheduling
- Easil – for gorgeous DIY graphics like the one on this post
I hope you get a few ideas to implement with these five fantastic resources and three social media tool recommendations. Go do great things with your social media!