Do you wonder why some blog posts tend to attract a lot of readers and get a lot of reaction? This is not really a measure of talent or the choice of words at all — it’s more about the skills you need to harness to get more of what you desire. In these 12 most creative strategies to craft an effective blog post, we'll look at ideas how you can accomplish more on your blog.
Talking about great blog posts, these are the ones that we would love to read through all the way to the last period. These are the ones we couldn’t help but click. These are the ones we’d hate to miss sharing with our friends or posting on our Facebook feed. These are the posts which might even go… viral!
Guest post from Pauline of Twelve Skip
Check these points out to see how you can create an effective blog post the right way.
1. Plan out an organized structure
The structure of your blog is much like any structures you find in nature: it’s the backbone of the beauty you’re about to unleash. If you want your blog to work well, then provide it with the right “spine.”
- Start with a kick-ass title that makes an impact.
Include intriguing words that would spark people’s curiosity. Begin with an interesting question or most-used search terms such as “How,” “Why,” “How-To,” “Do,” etc. For example, “How-To: Speed Up Your WordPress Site.” Using numbers and attention-grabbing adjectives are also a great way to excite people. Another example, instead of using “Craft An Effective Blog Post,” here the title is “12 Most Creative Ways To Craft An Effective Blog Post.” However, don’t forget to keep your title accurate and easy to understand.
- Craft a captivating introduction.
Unify the purpose of your audience to the purpose of your blog post. And what else might they ask for afterwards?
- Write a body that delivers.
In a lot of cases, messages are better delivered with examples. Use a current issue, trending topic, person, or even your audience. Live examples are always helpful for people to understand what they might have missed in a particular section of your content.
- End with an engaging conclusion.
Wrap your point up without reiterating the details again. Use CTA (Call-To-Action) to encourage engagement. It can be done either by asking questions, feedback or even asking your readers to sign up or share the content. You may start by saying “If you find this post useful, please… (share, tweet, etc.)”
2. Use an enticing format
I used the word “enticing” because the structure alone won’t get the bite you wish. By spicing up your structure with better formatting, you’ll find your users staying longer on your blog posts. Try to incorporate these few tricks in each of your posts:
- Use short paragraphs, lists and numbers.
This makes your content much more organized, easier to scan, and of course, more straightforward.
- Use subheadings.
Subheadings add an extra accessibility to your sections by showing them a glimpse or description of what it’s about.
- Do not use a font smaller than 12 pt.
Play it safe, especially for when people view your content from a low-resolution screen.
- Highlight or emphasize important words or phrases.
Help your readers scan what they’re looking for.
3. K.I.S.S. your reader
K.I.S.S. your reader (Keep It Simple, Stupid). Simple, conversational words — the hacks to a blog post with personality. If you can write a blog post as if you’re talking to only one person, for example, then both of you will enjoy it. If you plan on using technical words or abbreviations, be sure to introduce them one-by-one in the first instance.
4. Get visual
Break the ice by adding relevant and catchy images. You might want to add more of what people may not yet expect in your content, such as slideshows, videos, diagrams, or comic strips. Whatever may serve best to let your audience know what’s going on. Make sure, however, that users need not download any third-party plugin or app for these to show up.
5. Add graphics that can be pinned
Other things that can be shared or pinned independently on social networks (such as an infographic which can be shared as is, while allowing your post to be featured in a more visual way) are truly helpful to make your readers want to scroll for more, and even keep them coming back to your blog. Infographics are fancy and helpful to both of you; your reader gets the gist of your writeup while you get an extra fame score.
6. Stalk your competitors
Your competitors might have done something that you haven’t tried yet. Or you missed an essential part or detail that you deem helpful to your readers. Don’t feel guilty about this though, it’s called “best practices.” After all, it’s not really copying at all (unless you really did copy their work), it’s just that the method used really works and you want to use the same method as well.
7. Sprinkle some interactive content
This is not guaranteed or required to work on all blog posts, but adding them at the right time and in the right topic can really help get more traffic and good feedback. Some samples would be:
- Polls and surveys.
Get real-time reaction from people using polls and surveys — and after a given amount of time, don’t forget to post the results!
Interviews are also a fantastic way to get a little more personal with your target readers. Ask specific, spontaneous questions and you’ll get more fans in return.
8. Review the quality of your blog post
Make sure your post is valuable. Keep it simple but significant. Ask yourself these before publishing:
- Is the content of my blog post relevant to the title, and vice versa?
- Are my users finding the information that they seek?
- Will my target audience be able to comprehend my ideas?
- Did I help them solve a problem?
- Did I deliver what I promise?
- Did I provide alternative solutions just in case?
9. Grammar and spelling
Now here comes one of the most trying events experienced by virtual writers around the globe: unintentional grammar and spelling mistakes. You may want to visit Hemingway App or Spell Check for a quick scan.
10. Optimize for search engines
After achieving the best quality possible for your content and your readers, you also need to optimize your post for search engines for extra traffic. Here’s how:
- Provide internal links and use anchor text.
Assist readers by allowing them to jump from one section to the other, or even to a different but related page.
- Use ALT attributes on your images.
Adding this attribute will make sure that your non-text elements will still be comprehensible when viewed by people or devices with different needs.
- Add keywords, but don’t overdo it.
Use synonyms of your keywords to avoid repeating the same words. Do a keyword research to see actual competition. Here are some tools that can help you: Google Keyword Tool / Google’s related search terms.
- Add a unique and relevant meta data.
Your meta data (such as meta title and meta description) are also powerful to guide search engines into parsing your content.
- Include your main keyword (searchable term) on your post title.
Higher importance is given by search engines on the vital parts of a post, such as the headline. Inserting your keywords while still sounding natural will generate more leads.
- Add plenty of tags and add your post in the right category.
Tags work much like keywords except that people can also use them to find relevant articles outside of the current post.
11. Make sure to have other helpful elements
- Include your author info and introduce yourself in a spritely but concise manner.
People would love to know you more. Sometimes, they would only add you after being enticed by your bio.
- Add sharing buttons as well.
People are lazy. People are busy. So you want to make it easier for them to share your content.
- Add On Hover Pin It Buttons.
Pinterest is big, so you want to make it easier for users to share your content, especially if you have a lot of images on your site.
12. Spread the love
Of course, you need to promote your new post to drive traffic back to your blog. Distribute your post across various channels such as email, social networks and forums. Here are some pointers to cross-promote effectively:
- Use the top social media networks
Share on Facebook, Twitter, LinkedIn, Google+ and Pinterest to promote your post.
- You must optimize your post for each social network.
For maximum engagement, make sure to create unique title, write a short but relevant description, use high-resolution images and mention people in your post, if applicable.
- Use active communities in Google+ or groups in Facebook or LinkedIn
Be sure to add relevant description and attractive image get more engagement.
- On Pinterest, include your post’s link in the “source” and in the “description” part as well.
Don’t forget about group boards! Find group boards with a lot of followers, ask to join and repin your post.
- Reshare your post every few days (or weeks).
Use automated apps such as Sprout Social or Buffer. Remember, not everyone will see your update the first time around.
- Take advantage of your email newsletter.
If you regularly send out newsletters to your subscribers, it’s best to include your blog post links in your email.
Applying these strategies every time you make a blog post will definitely excite your readers and even push them to bookmark your blog. What about you? What are some other ways to make a blog post effective?
We’d love to hear from you! Please leave your thoughts and comments below.
Donna Merrill says
The title of this post brought me right in. Blogging for several years now, I am trying to do something more eye-catching…
I love the KISS approach. When keeping things simple I do see a greater response. My biggest challenge I keep pushing aside is visuals and polls. Just jotted that down on my to do list as I read this post. I do have to get out of my box and add them. Thank you so much for the reminder.
Also I always forget to visit my competitors lol. Made a note of that one too. Thanks again,
Peg Fitzpatrick says
It’s funny that the KISS approach gets results but it’s usually not our go-to-idea. Polls might be fun to try – I haven’t used them much myself either.
Visuals keep gaining in importance with social sharing so I think you’ll find that once you get to them it will be worth the time and effort to do them.
Thanks for reading and commenting!
Paula Kiger says
Really helpful, Peg! And as a 12 Most alum, I caught that reference! 🙂
Peg Fitzpatrick says
Paula – 🙂
Lots of great content and authors from 12 Most. Hope you’re doing well!
Ahmad Imran says
Peg, nice article and thanks for lovely reminders. I would like to touch on interactive content and especially polls and surveys.
I am into tech blogging and definitely want to include a remotely hosted surveys and feedback forms in my wordpress blog. I have been trying to find a decent service which is great value and highly reliable. I am wondering if you have any advice in this regard?
Thanks again and going to share it with my community as well.
Anja Skrba says
Planning is the key to everything if you ask me… 🙂 Especially when it comes to writing a post!
This is a good read Peg – it’s on my Twitter now 😀
T.S. Brown says
Great article. Great site. I am going to make some changes to my blog right away. Would love to hear your take on two topics. One, there are a fair number of services out there to help you drive content to your blog … Buffer, Moz, etc. Which do you think are the best? Two, what are some of the best ways to embed a call to action (buy our product, support our cause, etc.) in your blog post? Again, thanks for a very useful article and treasure-trove of a site!
Deborah Tolley says
Your techniques are working, aren’t they? 😉 This blog post has 842 shares so far, which is definitely not bad at all!
I liked it, really. I enjoyed your simplicity and chunked sentences. KISS method is a great advice, no doubt! Recalling my previous blogging experience, I always tried to find more complex words for my articles to look more professional. But it’s a simple way to look more “bossy”, cocky and nothing more.
And it’s true that everyone is stalking his main competitors, to be safe. Copying others work completely it’s: 1) rude 2)punishable 3) plagiarism. Before copying something, smart bloggers are thinking about, which information they could add to everything previously said on this topic. They want to write about this topic from another perspective. Sometimes they even use a plagiarism checker e.g. Unplag (unplag.com) before publish something on their blog. Readers should be grateful for all this haste competition race, as they benefit from competition and have more interesting and engaging content to read.
Spelling mistakes and accidental typos are following me as any other blogger as well. You’ve mentioned Hemingway and Spell Check, but I use more often Reverso spellchecker from Ginger (reverso.net). It’s handy, because there’s no need in downloading a special software. And it finds typos in seconds.
Interesting read. I think using eye catching visuals is a must in blog posts. You can also integrate the slideshare at the bottom of blog created on the same topic.
Thank you for this article . This article is really more helpful for a blog post. Optimize is most important .
Great article, which you post. Next I appreciate more from this. Thanks again…………..!
Sometimes we find it hard to begin on a new blog and create unique content. The internet contains already a lot of information and opinions. 😉 Thank you for sharing your knowledge on creating an effective blog post. We’ll use this blog in the future to improve our posts.
Very good article. Looking for an article about MailChimp and newsletter distribution to blog subscribers. I have a blog but I currently do not send out a newsletter to subscribers.