Creating a great article for your blog is a long process and it takes time to craft the perfect headline, write an interesting article and then find a photo. Many bloggers stop working once they hit publish and wonder why no one is coming to their blog or sharing. Cross promoting your blog content across social media platforms sounds complicated but once you put it into your routine, you'll find that it's worth the effort.
Think of your blog as your home base and work to bring all your social audience back to your content. Try these eight tips to maximize your content and squeeze out every bit of goodness that you can for each article that you create. Working smarter, not harder is the way to go with blogging and social media.
8 smart tips to maximize your content
1. Add your blog posts to Pinterest
After you hit publish, take a your great image and pin it to a Pinterest board set up for your blog. The lifespan of a pin is the longest of any social media platform. This one reason alone is worth the time you spend on Pinterest. Using the proper size and type of image makes a huge difference in your future Pinterest traffic.
2. Tweet pins with IFTTT
Tweet your Pinterest pins automagically from your Pinterest to Twitter using an IFTTT recipe that will show the image on your tweets. The reason that I do this instead of tweet from Pinterest is so that you see the beautiful image on Twitter. My theory is that I have more followers on Twitter than I do on Pinterest and I'd love for my Twitter followers to follow me on Pinterest too.
Tweets with images are receiving 150% more retweets, 18% more clicks than tweets without images, and 89% more favorites. You want your tweets to get more retweets, clicks and favorites, right?
Here is an example of a tweet that was generated by a Pinterest pin. Make sure when you create your pin on Pinterest that you keep in mind that the description is your tweet.
— Peg Fitzpatrick (@PegFitzpatrick) December 31, 2013
3. Be tweetable
4. Maximize your email
Add the link to your latest blog post underneath your email signature using WiseStamp. You only need to set this up once and it will update via RSS feed. While you are setting it up, make sure you add your social media links as well.
5. Make things look good
Take the time to properly format your posts. This is especially true on Google+. Each social platform has its own style and if you aren't customizing your content, you're missing the mark.
On Google+, I always have a great photo, bold headline, some interesting text, a link to the article, a link to pin it later (if I pinned in on Pinterest) and a few relevant hashtags to help people find the post with the photo credit at the bottom. I spent over a year tweaking my perfect post formula to find one that works for me and people relate to this post style. Spend time to create your own perfect post formula to help build your following. Don't simply copy my style – your twist is what will make you stand out.
6. Embed media on your blog
Did you know you can embed rich media can you add to your blog? Rich media is content that people can interact with on your blog such a retweet a tweet or +1 a Google+ post. It's a great way to repurpose content that did well on social media and continue the conversation on your blog. I especially like to do this with Google+ Hangouts by embedding the YouTube link on my blog and adding commentary or tips that we shared.
Here are some ideas for you with links to the services that allow you to embed their content.
Share some of your great social media content that people might not see if they aren't on that platform or use others posts as examples in how-to posts. It adds great social proof to your blog and people may not know that you are on Pinterest or Instagram. It gives people the opportunity to take a deep dive into your social media and see what you're all about or it can help punctuate a point you're trying to make. And it's just more interesting.
7. Add a call to action (CTA) to your posts
“A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.” You can add a call to action at the bottom of a blog post, a Facebook or Google+ post or anywhere that you want someone to take action.
A Facebook CTA could be:
LIKE this post or SHARE if you found this interesting.
A Twitter CTA could be:
Please RT this important survey on CTAs.
As I've already mentioned, pin it for later is my most successful CTA and I use it everywhere.
Resource: What's a Call to Action?
8. Be consistent
Things take time to build and grow. Cross promoting your content across social platforms will take a little time to get it started but if you're consistent, these tips will help build your blog readership, build your social media platform, and make all your blogging efforts more successful.
For example, adding a call to action of “pin it for later” was a risk to try on Google+ since when I started doing it, hardly anyone was on Pinterest but over time it has paid off for me and started other people using it for their content too. Now if I post and forget to add “pin it for later” one of my friends on Google+ asks for it. Consistency pays off.
I hope I gave you a few new tips that you can implement to maximize your blog content and find lots of new readers across your social platform.
What tips do you have for me? What CTA's have you been using successfully? Let me know in the comments below. If you like this, please make sure you sign up to receive updates from my blog under this post.
Photo credit: Big Stock Photos