Boosting your social media skills is a constant process. I've been asked how I learned social media marketing and one of my favorite ways that I've learned is by reading books. Hosting a book club on Twitter for several years with a focus on social media and marketing books was a master class for me and the people who participated. I wanted to share four books that you should pick up to boost your skills for 2014.
First, I want to note that social media is at its heart social so working on being the best version of you is the place to start. Second, there's no fast track to learning social media. Time spent on the platforms using them is really the best way to learn but reading books can help you learn more quickly. Reading books doesn't replace the time that you need to put in to build a social media platform but it does help you figure out what to do.
Here are my book recommendations:
1. The Four Agreements by Don Miguel Ruiz. The Four Agreements are: don’t take things personally, always do your best, be impeccable with your word, and don’t make assumptions. Learning that the world doesn't revolve around you and that you should always do your best seems simplistic but that's the beauty of all great advice. It seems like common sense because it's explained concisely.
“Personal importance, or taking things personally, is the maximum expression of selfishness because we make the assumption that everything is about “me.”
2. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business by Ann Handley and C. C. Chapman
“A critical step in developing great content is to develop your own distinct voice.”
3. The Huffington Post Complete Guide to Blogging by the editors of the Huffington Post
Visiting The Huffington Post was one of my highlights of 2013. Arianna Huffington is one of the most classy and gracious people I've ever met and I was inspired by the team of people that she has working with her.
This book gives advice on getting started, best practices, getting noticed, building communities, and finding your voice.
4. Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki
“Competence means that you have progressed beyond knowing what to do, to doing what you know.”
Full disclosure: I work with Guy. Enchantment was my first book club book and was a great primer for me when I started in social media. I use much of the advice from the book on a daily basis. If you're interested in marketing or social media, it's a must read. It's also just a good read.
Some bonus choices:
Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
If You Want to Write by Brenda Ueland
What books have you found to be helpful with your social media marketing? I'd love to hear about them!