Random acts of social media getting you nowhere? Your lack of strategy and planning could be keeping you from social media success and growth of your social platform. I'm going to share three powerful strategies for delivering your best social media.
Grab your notebook and get ready to shake things up.
1. Think Bigger
Thinking of your social media and blog as a publication and creating an editorial calendar for your content will help keep you on track. Being organized with overall themes, post ideas, and using your analytics to keep your followers happy can make your life easier.
You won't reach your business goals if you don't have a plan. Start by creating a solid editorial calendar so you can keep the ideas flowing and always have things planned ahead.
It seems overwhelming but my most consistent social media is planned and prepped ahead of time.
This allows for more time to engage with people and respond to comments which is the true success of your social media. Just posting and never checking doesn't work.
Read more: Creatively Boost your Editorial Calendar
Using Trello as an Editorial Calendar
Homework: create a social media editorial calendar for the next thirty days with rough ideas for your topics
2. Take the Time to Craft Your Content
From popular social media strategist Rebekah Radice, “Before diving in and creating content online, carefully think through the message and goal of each post.
Whether it is a Facebook post or blog article, every word you write should support your end goal.
Is your goal to drive traffic towards your latest product? Maybe you have a service that you are spotlighting this month. Whatever the case, do not lose sight of the end result you are working towards.”
Hint: A content calendar is the key to a consistent strategy!
Read more from Rebekah here: 10 Steps to Creating a Winning Social Media Strategy
Homework: Using your editorial calendar, work a week ahead and carefully plan your social media content based on goals for the week and month.
3. There is No One-Size-Fits-All Plan
Every single community that grows on social media has its own unique DNA. While they may share some similarities, they will have different personalities based on the people, tone of voice for the people running the community, and rules – written or unwritten.
These unique elements make social media communities successful and sometimes fail.
Understand that you'll need to spend time actively engaged with your social media accounts to find out:
- if people like your content
- why people like to share it
- how people are interacting with your photos and posts
- when the best time to post is based on your fan base
- if you're posting the right amount
Using platform and third-party analytics can help you learn how your community operates and how it can grow in the future.
You won't find an infographic with best times to tweet and how many times to post on Facebook. You're going to need to test things on your social media and see what works best.
Planning for your success is smart if you want to reach specific goals.
Homework: Check weekly analytics in Facebook Insights and other native analytics to adjust your plan for the next week. Run a monthly report for your social media to see what bigger strategies need to be tweaked.
Key ideas to think about for your strategies:
- Remember that you'll have to create your own plan based on your goals.
- Block off time in your schedule to craft meaningful messages for your social media posts.
- Think bigger and start planning. No more random acts of social, please.
You don't need to re-do everything at once but look at what you're currently doing and get smart with your strategy. Plan for success and it will happen.