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Seriously Boost your Google Plus Strategy

Seriously Boost your Google Plus Strategy

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Seriously boost your Google+ strategyGoogle+ seems like the final frontier to many social media fans. They’ve either looked at it briefly and left or never tried it because they heard no one was there. But there’s a third group of people: Google Plussers. It’s this group that you need to connect with to seriously boost your Google Plus strategy.

Plussers are engaged superfans who can’t get enough of Google+. They’ve learned the ropes and built relationships with a whole new crew of people. As the rest of the world begins to take notice, there are people who having been setting fire on Google+ for a long time. Ready to seriously boost your Google+ strategy? I’ve asked a few friends to share a few of their Google+ tips to help you get started.

 

Why should you give Google+ a chance:

 

  • Connect with a new audience of people.
  • Rank higher on Google with your Google+ content.
  • Increase the popularity of your blog and get great blog traffic.
  • Google+ Hangouts allow you to have face-to-face conversations with the world.
  • Because it’s fun!

 

I’ve tapped into some excellent resources for this article, Mike, Rebekah, and Martin have all written extensively about Google Plus and you can find them active on the platform everyday.

Mike Allton

mike allton on google+

1. What’s your best Google Plus strategy?

My entire world changed when I started over on Google+. And that’s not an exaggeration. For my first year or so, I would regularly follow up to 100 random people, hoping that a fraction would follow me back, not realizing that virtually none of these people were truly interested in me or what I had to say.
 
But then I had a moment.
 
I read some advice from a number of users and realized how poorly I had been using the platform. I deleted virtually all of the circles I’d created and immediately began to be more deliberate in who I circled.
 

By carefully selecting who I circled, I ensured that every time I log into Google+, my Home Stream is filled with an enormously rich and valuable collection of articles and commentary on the topics I’m interested in.

2. Best tip for managing your circles

It was this careful curation of people and circles which led me to use the more effective technique of managing circles by placing people into circles based on volume. While I may still use some circles that are segments based on topics, my most important circles are simply labelled “Notify Me” and “All Posts” and “Most Posts” and “Some Posts.” The more interested I am in what someone has to say, the ‘higher’ up the ladder they go in these circles.
 
These two tips together have changed my entire world. Now, when I log into Google+, I’m in control of the kind of content I’m seeing and volume of posts from the people I’m interested in. This helps keep me informed about my industry and the topics I’m interested in, but it also creates daily opportunities for me to curate great content and engage with some incredible influencers.

3. Favorite Google+ Hangout you’ve been on

I’ve been blessed to have been invited to guest on quite a few great HOA’s, but the one that’s been my absolutely favorite so far has to be the Manly Pinterest Tips Show.

More ways to seriously boost your Google+ strategy from Mike on his blog The Social Media Hat

Rebekah Radice

rebekah

What’s your best Google Plus strategy?

Write awesome content and then share it in a fun, engaging, and consistent way.

It really is that simple!

Whether it’s content curation or creation, take your time to truly read each article you share and add context around the content. Ask questions and drive conversation!

What’s your best circle strategy tip?

Keep up with your favorite people through notifications. Whether it’s your industry, hobby, or family, create circles that include a common theme.

Then navigate to the circle and turn the notifications from off to on. Each time someone in that circle posts, you’ll be notified!

What’s your favorite hangout that you’ve been on?

It’s difficult to choose just one. However, the hangout that I felt had the most impact was Jason Wiser’s, On Track Tips.

We discussed how to grow your business by leveraging virtual assistants. I had no idea what a nerve we would hit! It was exciting to see how many people are hungry to grow exponentially, but afraid to take that next step.

We gave them the tools, know-how and tips they needed to get moving and start hiring!

More ways to seriously boost your Google+ strategy from Rebekah on her blog RebekahRadice.com.

Martin Shervington

martin shervington

1. What’s your best Google Plus strategy tip?

There are so many tips out there I thought I would offer something a little different.
The +1/recommend feature on Google+ means that content that is +1d can end up in the streams of those who are following you.
It also means that the content itself may be from a Profile or a Page that is not being followed by them already i.e. they only follow you.
So, if you want to give content even longer legs, try some of the following tips:
  • +1 content when people have shared your own posts i.e. to say thank you for them sharing it (leaving a comment is a good idea too)
  • +1 content that is from a Page – even a page that you own, and this will also enter other people’s streams
  • +1 content which you think deserves a fresh ‘push’ e.g. from a week ago, and you will often find that you get new visitors as it reaches out across the plus and flow in people’s streams (you can track this using your live web stats)
There we go! 

2. Best tip for managing your circles

My best tip is to build up niche ‘opt in’ circles for campaigns by asking “who would like to be included” – this is a great list of people you can then notify when the campaign starts.

3. Favorite Google+ Hangout you’ve been on

This may well be one with Maria Quiban from Fox News when I had the chance to chat about comedy with Sir Ben Kingsley!
More ways to seriously boost your Google+ strategy from Martin on Plus Your Business.

Peg Fitzpatrick

peg fitzpatrick google+

1. What’s your best Google Plus strategy tip?

Being consistent. I get asked a lot how I got so many followers on Google+ and the most important thing was posting good content consistently. I take time when I post on Google+ and every post has a great photo or graphic with interesting content.
Having a Google+ page that people are interesting in viewing or that they make a point to visit is important to me.

2. Best tip for managing your circles

Don’t circle people like crazy . Take time to build relevant circles of special people.
I like to use my circles for listening. I set up small circles of people that I want to follow closely and make sure that I see what they are posting. This ensures that I can find great posts that I know I’ll love each time I check my Google+ stream.

3. Favorite Google+ Hangout you’ve been on

It’s hard for me to pick a favorite but I’m going to choose a Hangout with Barry Eisler in the author series of Hangouts for APE.

I hope you got a few ideas for how you can seriously boost your Google+ strategy. Come on over and meet your new community!

Other posts in this series:

Seriously Boost your Pinterest Strategy

Seriously Boost your Twitter Strategy 

 Photo credit: Big Stock Photos
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Seriously Boost your Google Plus Strategy
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Great tips from Google Plus superfans to seriously boost your Google+ strategy.
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Peg

Writer & Social media strategist
Co-author of The Art and Science of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is my passion. And my job. I'm here sharing my professional experience working day to day in the trenches of social media, marketing, and blogging. I work with global brands and leaders in the social media sphere every day. I've spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. I work with the best brands and make them even better! I'll share tips and tricks, provide positive inspiration and answer social media questions through the content that I create and curate. What sets me apart? I'm an innovative idea girl that follows through and gets the job done. Social media is my career, not just a hobby.

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