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How writers can use Pinterest

How writers can use Pinterest

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Recently I had the pleasure of being the guest on #PinChat to talk Pinterest for authors and bloggers with Kelly Lieberman, we talked about how writers and bloggers can use Pinterest. I contributed to APE: Author, Publisher, Entrepreneur — How to Publish a Book, with a section called  How to Pin your Way to Success — An Author’s Guide to Pinterest in which I discuss how and why authors can use Pinterest.

Writers have much to think about when building their online presence and Pinterest can be a smart part of it. Pinterest has consistently been in the top four traffic referrers for blogs based on research done by ShareaholicOne benefit of using Pinterest is that you don’t have to create new content for Pinterest, you can add your blog content, add from other web sources or repin existing content on your boards.

When you’re working on the entrepreneur part (when you need to start marketing and selling) of your book or trying to get the word out about your blog, Pinterest is a great way to connect with readers. Pinterest takes less time than the other high traffic referrers, Facebook, Twitter and Google+, but can bring awareness and traffic to your writing. Your Pinterest boards can show more of your personality and that’s exactly what people want: a connection with you.

 Some Pinterest basics:

1. Build a foundation for your platform by creating a good profile with your avatar.

pin profile

2. Create your Pinterest account in your name and add boards for your book and/or website.

3. Let Pinterest showcase the special things about you. Your readers will love to learn about the person behind the writing.


4. Write original descriptions when you re-pin things to your board to put your own stamp of creativity. This is the description for a pin by photographer and Pinterest superstar Trey Ratcliff for this pinTrey has an impressive Pinterest following of almost five million Pinners.


Trey adds the following to every pin:

  • Description with location of photo
  • His name with and without a hashtag
  • A link to his website Stuck in Customs
  • The photo also links back to his website

5. Create at least ten unique boards with your own original names and themes.

If you’re looking for some additional Pinterest resources, I’ve created a Pinterest board called All Things Pinterest to help you out and check out the following:

Kelly’s Pinboards — follow Kelly for great Pinterest tips and #PinChat each week on Wednesday at 9 pm EST.

My Pinterest  & an article on Pinterest Tips

The APE Pinterest Board

A link to the Storify summary that Kelly created from the #PinChat interview.

How do you like to use Pinterest with your writing?

This story originally published on the APE: How to Publish a Book blog.

Photo courtesy of mkhmarketing via Creative Commons.

Article by Peg Fitzpatrick

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Writer & Social media strategist
Co-author of The Art and Science of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is my passion. And my job. I'm here sharing my professional experience working day to day in the trenches of social media, marketing, and blogging. I work with global brands and leaders in the social media sphere every day. I've spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. I work with the best brands and make them even better! I'll share tips and tricks, provide positive inspiration and answer social media questions through the content that I create and curate. What sets me apart? I'm an innovative idea girl that follows through and gets the job done. Social media is my career, not just a hobby.

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