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How Google+ and Pinterest Go Together Like Peanut Butter and Jelly

How Google+ and Pinterest Go Together Like Peanut Butter and Jelly

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Google+ and Pinterest are the new kids on the block, relatively speaking, in the social media world and they are two of the most ignored platforms by social media professionals. I’m not sure why because they are great together just like peanut butter and jelly. With a little thought behind your actions you can push your activities on Google+ and Pinterest to make them both work better for you. It won’t take long until you see why Google+ and Pinterest go together like peanut butter and jelly!

Google+ is the second largest social media platform in the world. It is second only to Facebook with more than 500M registered users of which 135M post active updates, according to Carter Hostelley, the founder and CEO of LeadTail.com, a company that focuses on online marketing research, consulting and tools.” Google+ has better SEO, because duh it’s Google. From Rand Fishkin, “G+ is primarily/most heavily used by technologists & marketers. I agree. So was Twitter in its early days. The outsized benefits of being an early adopter of that network are pretty clear, so I’m challenged to understand how one could reasonably use that logic to argue against making Google+ part of your marketing mix.”

And yet according to Lead Tail, “Google+ is not in the top ten social networks being cross posted to Twitter while LinkedIn, Instagram, Vine, Facebook, and Pinterest were all on the list.” It’s very easy to cross post your content from Google+ to Pinterest and Twitter. Here’s one way:

Marketing superpowers of Google+

From i Media connection, “using Google+ page, your content posts, company information, and multimedia assets will appear in the Google sidebar, helping you boost engagement and increase organic reach and search rankings.”

1. Free Google real estate

2. Deeper engagement

3. Drive brand discovery

4. Measure your social marketing

Custom images work for Pinterest and Google+ together

Beautiful images propel content on Pinterest and Google. Use all the real estate that you can on each image by creating a big, vertical image.  Add some text and watermark it to boost your branding.

images

This pin eye-catching vertical pin has received 108 repins and 17 likes. This is 469 px by 828 px. I would push that to 800 px by 1200 px and this will work well for Pinterest and Google+.

pin example

The lifespan of a pin is the longest of any social media platform. This one reason alone is worth the time you spend on Pinterest.

The family tree of a viral pin

Best times to post on Google+ and Pinterest

best times

For your own personal best times to post on Google+, check out Timing+. My ideal time for Google+ posting is Friday between 3:00 pm and 4:00 pm. I wouldn’t have guessed that so I recommend that you check that out.

timing

Looking at dollars and cents

average orders

Google+ shares are more valuable to merchants than referrals from Twitter or Facebook, according to an analysis of $5 million worth of online purchases that came through the social commerce platform Addshoppers.com.”  The average share on Google+ is worth $10.78 and on Facebook it’s only $2.35. While Tumblr takes the number one spot overall for average order sizes, Google+ averages $192.77 and Pinterest is at $177.72 with Twitter at $181.37.

A few tips for pinning and plussing together:

  • Use #pinoftheday and pin your favorite pin. The hashtag is already moving on Google+.
  • Add a great call to action (CTA) on your Google+. Megan created a fantastic pin from a blog article (37 repins and 3 likes) and then a great post for Google+ (22 +1 and 3 shares.)

megan

The benefits of Google+ and Pinterest together:

1. Extends the life of your content.

2. Keeps you organized.

3. Helps you find better content.

4. Smarter marketing.

5. Rock the hashtag for better visibility across platforms.

6. The images work well on both platforms.

7. Google+ gives you a better opportunity to connect with Pinners and build a more solid relationship.

8. Gain access to a whole new network of followers on both platforms.

9. Great tip from Holly Homer: Holly tests content on Pinterest and if it does well, she shares it on Google+.

10. From Rebekah Radicecollaborate with fellow G Plussers and Pinners.

11. From Kelly Liebermann “find people with the same interests as you and connect with your niche community on Google+. Or create one.”


How are you using Google+ and Pinterest together in your social media? I’d love to hear your tips!

Resources:

Using Cross Promotion to Grow Your Pinterest Following

Why Do Marketing Managers Continue to Ignore Google+?

The 4 Marketing Super Powers of Google+

A Mention on Google+ Drives More Sales than One on Facebook

All Things Pinterest 

Google+ Resources

Use Pinterest as a Power Tool

Social Caffeine Best Times to Post infographic

Photo credit: Big Stock

Article by Peg Fitzpatrick

Summary
Article Name
How Google+ and Pinterest Go Together Like Peanut Butter and Jelly
Author
Description
Pinner and Plusser Peg Fitzpatrick shares how Google+ and Pinterest Go Together Like Peanut Butter and Jelly. Great tips to maximize your social media.
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21K Flares Twitter 476 Facebook 166 Google+ 758 Pin It Share 19.4K Buffer 115 StumbleUpon 18 LinkedIn 89 21K Flares ×