Google+ and Pinterest are the new kids on the block, relatively speaking, in the social media world and they are two of the most ignored platforms by social media professionals. I’m not sure why because they are great together just like peanut butter and jelly. With a little thought behind your actions you can push your activities on Google+ and Pinterest to make them both work better for you.
“Google+ is the second largest social media platform in the world. It is second only to Facebook with more than 500M registered users of which 135M post active updates, according to Carter Hostelley, the founder and CEO of LeadTail.com, a company that focuses on online marketing research, consulting and tools.” Google+ has better SEO, because duh it’s Google. From Rand Fishkin, “G+ is primarily/most heavily used by technologists & marketers. I agree. So was Twitter in its early days. The outsized benefits of being an early adopter of that network are pretty clear, so I’m challenged to understand how one could reasonably use that logic to argue against making Google+ part of your marketing mix.”
And yet according to Lead Tail, “Google+ is not in the top ten social networks being cross posted to Twitter while LinkedIn, Instagram, Vine, Facebook, and Pinterest were all on the list.” It’s very easy to cross post your content from Google+ to Pinterest and Twitter. Here’s one way:
Everypost is an app that lets you post to Google+, Pinterest, Facebook, and Twitter together. You won’t need or want the option to post to all at one time for everything but if you are at an event or doing something cool, the option to post to them all is great. The ability to customize your posts by channel is very helpful and efficient.
Marketing superpowers of Google+
From i Media connection, “using Google+ page, your content posts, company information, and multimedia assets will appear in the Google sidebar, helping you boost engagement and increase organic reach and search rankings.”
1. Free Google real estate
2. Deeper engagement
3. Drive brand discovery
4. Measure your social marketing
Custom images work for Pinterest and Google+ together
Beautiful images propel content on Pinterest and Google. Use all the real estate that you can on each image by creating a big, vertical image. Add some text and watermark it to boost your branding.
This pin eye-catching vertical pin has received 108 repins and 17 likes. This is 469 px by 828 px. I would push that to 600 px by 900 px and this will work well for Pinterest and Google+.
The lifespan of a pin is the longest of any social media platform. This one reason alone is worth the time you spend on Pinterest.
Best times to post on Google+ and Pinterest
For your own personal best times to post on Google+, check out Timing+. My ideal time for Google+ posting is Friday between 3:00 pm and 4:00 pm. I wouldn’t have guessed that so I recommend that you check that out.
Looking at dollars and cents
“Google+ shares are more valuable to merchants than referrals from Twitter or Facebook, according to an analysis of $5 million worth of online purchases that came through the social commerce platform Addshoppers.com.” The average share on Google+ is worth $10.78 and on Facebook it’s only $2.35. While Tumblr takes the number one spot overall for average order sizes, Google+ averages $192.77 and Pinterest is at $177.72 with Twitter at $181.37.
A few tips for pinning and plussing together:
- Use #pinoftheday and pin your favorite pin. The hashtag is already moving on Google+.
- Add a great call to action (CTA) on your Google+. Megan created a fantastic pin from a blog article (37 repins and 3 likes) and then a great post for Google+ (22 +1 and 3 shares.)
The benefits of Google+ and Pinterest together:
1. Extends the life of your content.
2. Keeps you organized.
3. Helps you find better content.
4. Smarter marketing.
5. Rock the hashtag for better visibility across platforms.
6. The images work well on both platforms.
7. Google+ gives you a better opportunity to connect with Pinners and build a more solid relationship.
8. Gain access to a whole new network of followers on both platforms.
9. Great tip from Holly Homer: Holly tests content on Pinterest and if it does well, she shares it on Google+.
10. From Rebekah Radice: collaborate with fellow G Plussers and Pinners.
11. From Kelly Liebermann “find people with the same interests as you and connect with your niche community on Google+. Or create one.”
How are you using Google+ and Pinterest together in your social media? I’d love to hear your tips!
Social Caffeine Best Times to Post infographic
Photo credit: Big Stock