Guest blogging can be a valuable asset in your tool kit, whether you’re a blogger, writer, podcaster, or small business owner. Being published on the right blogs can help you gain new followers, hone in on your niche or build your thought leadership. I’ve written posts for Bit Rebels, Marketing Profs, and The Huffington Post to name a few. There are a few tips to doing it right as as an editor of 12 Most for the past few years and a fairly frequent guest writer, I’m happy to share some of the secrets that have worked for me.
- Research blogs that fit in your niche.
- Check to make sure that the websites that you want to write for accept guest posts.
- Contact the editor via email to ask if they accept guest posts, make sure that you use their name. It can be found on their website somewhere, most sites have a page with all the info you need.
- Spend some time coming up with a title and a few sentences about what your post will be. The title is essential and should pique the interest of the reviewer. This is the story of your post boiled down to the essence. It should be tweetable and easy to share.
Every post title should be:
If you are a looking to write posts with paid links, don’t waste the time of blogs who don’t post them. Many websites are no longer accepting guest posts due to problems with unethical links.
A tip from seasoned guest blogger Rebekah Radice “The biggest mistake bloggers can make is making a guest post request prior to building a solid base of quality content. It is essential that you have at least a few articles on your own blog before you try pushing people towards it.” Bloggers take a long time building their website, content base and readership, you’ll be a guest with their audience and you should remember that their blog focus is the key. Get some practice on your own blog before seeking guest posts.
Top tips for submission:
Send an email that is fairly short, five or six sentences in length. Editors receive a lot of email and being concise, polite and interesting can get you a yes.
- Be polite — please and thank you still go a long way
- Spell check and re-read your submission prior to sending. If you can’t write a proper email, don’t waste their time submitting a post. Carelessness and lack of attention to detail are evident in many of the emails I receive for 12 Most submissions. These get a rejection letter.
- Provide them with all the information that they request. Be thorough!
- Don’t pitch the same idea to multiple blogs. Be considerate.
- Make sure that your guest post will be an asset to the website, not a self-promotional piece for you.
Be prepared to write the guest post that you pitch. You’d be surprised how many people pitch, get approved and then drop the ball. Once you are posted on their guest website, make sure that you check your post for comments and share it on social media. The owner of the blog will notice if you ignore the post when it’s live.
I hope I’ve given you a few tips for getting started on writing guest posts. Let me know if you have any questions or tips that work for you in the comments below.
This article was a special request post for my friend Jared Easley who has an amazing podcast called Starve the Doubts. Is there anything that you’d like me to write about? Let me know!
A few websites that accept guest posts:
How to Submit a Guest Post that Will Be Accepted
Google Are Driving Guest Bloggers Underground
Photo credit: BigStock
Get the good stuff!
Get tips, tricks, and goodies right in your inbox. By subscribing, you're giving permission for me to email you with new courses, videos, blog articles, and other social media marketing educational content that I create.