Facebook Page management is one of the most challenging social media tasks due to the complexity of the Facebook algorithm and the amount of competition in the News Feed. In this post, I'm going to examine successful Facebook Pages and see what makes them work so well as well as show you Facebook's own blueprint.
From Facebook, “Posts are generally more successful when they connect with your audience in a real, genuine way.
To create effective content you have to be aware of the fact that our thumbs are our new remote controls—complete with stop, start, and fast forward buttons. You need to stop thumbs from scrolling.” But how?
Tips for creating a successful Facebook Page – it starts with each post.
1. Be succinct
Keep your text relevant and short. People don't want to read long Facebook posts so keep your text snappy.
I like to check in with a free tool, Likealyzer, to help me analyze my Facebook posts. One of favorite data points is the length of posts – the tool gives a recommendation for the length of your Facebook text based on past performance on your posts.. Here is what my analysis says this week:
Length of posts: Less than 100 characters.
This mom gets it.
Posted by Cheezburger on Saturday, March 5, 2016
2. Add eye-catching visuals
If you've been following me on social media or reading this blog for awhile, you know how I feel about visuals. They are essential for the success of your social media posts regardless of the platform.Visuals are the oxygen for your social media content. Click To Tweet
Because Facebook is the largest social media channel, your Facebook Page has to work even harder to create memorable content. It needs to be mobile-friendly and eye-catching. This can be achieved with great graphics, sharp and exciting photos, or video to tell your brand's story.
Go Pro does a fantastic job on their Facebook Page with a whopping 9 million followers. They share a lot of User Generated Content (UGC) showing people using their Go Pros in action.
Photo of the Day! Seeing Baxter's face after he found the GoPro is the best way to start your Monday. Thanks to Patrick Geoghegan for sharing. Show us your favorite furry friends at gopro.com/awards
Posted by GoPro on Monday, February 29, 2016
3. Be delightful
Adding an emotional layer to your social media content is what engages your Facebook Page community. Strive to create content that:
- Thought-provoking and real
A great example from Facebook is this video from Dove, which is thought-proving and authentic.
Are you ready to pass down your beauty legacy? Watch our short film Dove: Legacy and get started. #FeelBeautifulFor
Posted by Dove on Tuesday, October 7, 2014
4. Post more of what they love (and less of what they don't)
This is where your Facebook insights become essential. Check your Facebook Page insights for your most popular content and see why it worked.
Repeating your successes helps people recognize your Facebook Page's content and style. Don't fall into a rut by posting the same type of thing too much but repeat those wins while looking for new ways to surprise and delight your community.
5. Spelling counts
Make sure you don't have typos on your Facebook Page.
One great tool that can help with this is Grammarly! You can set up a free account and add the Grammarly Chrome Extension for an on-the-go spell and grammar check.
Now for Facebook's Secret Blueprint!
Did you know that Facebook shared its Blueprint? I found it while researching a Facebook presentation for Social Media Marketing Society.
Facebook has free online training that you can take to make your Facebook Page an even more significant success! Facebook put its best training into more than 50 in-depth online courses and made them available to anyone with a Facebook account. So whatever your business goals, you can get the most from Facebook, build your best campaigns and see your best results.
Each lesson is broken into small chunks – only about fifteen minutes each. One course example is:
Creative Best Practices
A successful Facebook campaign allows you to share honest, authentic conversations. This course will show how creative best practices can pull an engaged audience into the conversation.
Robin Lyons says
Wow! So much useful information in one post and the link to the secret blueprint. I couldn’t stop reading. Thank you Peg!
Transport George says
Hi Peg! Thank you for sharing this information and letting us know about Facebook’s Blueprint free training. Stay generous
Sameer Panda says
Nice post Peg 🙂
I am active very less in Facebook, I see you have mentioned some unique points here. Let me try these tricks and get back to you.
Thanks for sharing about the Facebook blueprint, new training program, very nice.
Joseph Jenkins says
Why did you call that blueprint ‘secret’? It’s public so is not secret. 🙂
Felix L. Griffin says
#1 and #4. A Must!
1. Keep your text relevant and short. People don’t want to read long Facebook posts so keep your text snappy.
4. Post more of what they love (and less of what they don’t)
Great Post! Thanks for sharing.
Thanks for the great article and tips. I have been struggling with gaining any momentum with several of my FB business accounts. They just do not seem to be picking up much engagement. I am definitely going to try some of your suggestions. Wish me Luck and thanks again!!
Very informative. Great article. Thanks. I learned a couple of new things.