Facebook Page management is one of the most challenging social media tasks due to the complexity of the Facebook algorithm and the amount of competition in the News Feed. In this post, I'm going to examine successful Facebook Pages and see what makes them work so well as well as show you Facebook's own blueprint.
From Facebook, “Posts are generally more successful when they connect with your audience in a real, genuine way.
To create effective content you have to be aware of the fact that our thumbs are our new remote controls—complete with stop, start, and fast forward buttons. You need to stop thumbs from scrolling.” But how?
Tips for creating a successful Facebook Page – it starts with each post.
1. Be succinct
Keep your text relevant and short. People don't want to read long Facebook posts so keep your text snappy.
I like to check in with a free tool, Likealyzer, to help me analyze my Facebook posts. One of favorite data points is the length of posts – the tool gives a recommendation for the length of your Facebook text based on past performance on your posts.. Here is what my analysis says this week:
Length of posts: Less than 100 characters.
2. Add eye-catching visuals
If you've been following me on social media or reading this blog for awhile, you know how I feel about visuals. They are essential for the success of your social media posts regardless of the platform. [clickToTweet tweet=”Visuals are the oxygen for your social media content.” quote=”Visuals are the oxygen for your social media content.”]
Because Facebook is the largest social media channel, your Facebook Page has to work even harder to create memorable content. It needs to be mobile-friendly and eye-catching. This can be acheived with great graphics, sharp and interesting photos, or video to tell your brand's story.
Go Pro does an amazing job on their Facebook Page with a whopping 9 million followers on their page. They share a lot of User Generated Content (UGC) showing people using their Go Pro's in action.
3. Be delightful
Adding an emotional layer to your social media content is what engages your Facebook Page community. Strive to create content that:
- Thought-provoking and real
A great example from Facebook is this video from Dove which is thought-proving and authentic.
Are you ready to pass down your beauty legacy? Watch our short film Dove: Legacy and get started. #FeelBeautifulFor
Posted by Dove on Tuesday, October 7, 2014
4. Post more of what they love (and less of what they don't)
This is where your Facebook insights become essential. Check your Facebook Page insights for your most popular content and see why it worked.
Repeating your successes helps people recognize your Facebook Page's content and style. Don't fall into a rut by posting the same type of thing too much but repeat those wins while looking for new ways to surprise and delight your community.
5. Spelling counts
Now for Facebook's Secret Blueprint!
Did you know that Facebook shared its Blueprint? I found it while I was researching a Facebook presentation for Social Media Marketing Society.
Facebook has free, online training that you can take to make your Facebook Page an even bigger success! Facebook put their best training into more than 50 in-depth online courses and made it available to anyone with a Facebook account. So whatever your business goals, you can get the most from Facebook, build your best campaigns and see your best results.
Each lesson is broken into small chunks of time – only about fifteen minutes each. One course example is:
Creative Best Practices
A successful Facebook campaign allows you to share real, authentic conversations. This course will show you how using creative best practices can pull an engaged audience into the conversation.