Twitter strategy
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Seriously Boost Your Twitter Strategy

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Twitter was my first social media love and launched my personal passion for social media. While I’ve branched out to other social networks, Twitter remains a steady foundation for my personal social media presence as well as client accounts that I manage. We can all use new ideas to help keep things fresh. I’ve gathered Twitter tips from some experienced friends. You can seriously boost your own Twitter strategy using tips from these experienced tweeters!

Seriously Boost Your Twitter Strategy

Some basic tips to have a fantastic Twitter presence from Dan Zarella:

  • Write tweets between 120 and 130 characters – leave room for retweets with comments
  • Tweet links at a slow pace – use Buffer or Hootsuite to schedule your tweets
  • Use action words in your tweets
  • Tweet on weekends

I asked each of my friends the same questions and the words that follow are their own. I've compiled a Twitter list with all the people in the article and those that they recommend. Use this list to supercharge your Twitter!

Take some tips from the pros and seriously boost your Twitter Strategy

Ann Tran


Favorite Twitter Tip

Twitter moves so rapidly that is sometimes hard to keep up.  I navigate intuitively in order to find what is relevant to me and my world.  Sometimes I share content found on Google+ or Facebook, but I’m not always able to respond to every comment.  I do my best to engage with people, but may not say hi to everyone on Twitter or reciprocate all the re-tweet love.  I find it easier on platforms such as Instagram, because I’m very fond of its photography focus that allows me to share my daily walk in nature.

I used to follow people manually every day.  These days, I follow people when I like their tweet, their blog post or if they engage with me.  When you're active in so many channels, and strive to create consistent and compelling content, people will organically follow you.

At the end of the day, you need to interact to receive engagement—so if you Tweet, they will come!

Best Way to Build Twitter Following

The best way?  It depends.  Do you want quality or quantity?  Yes, a big account gives impressions for Twitter chats and reach for circulating your message.  The best way to build a following is pick your favorite Tweeter and follow their followers.  The more time you put into it, the higher ROI you will receive.  I built my following manually, which takes a lot of time, so your plan should depend on your priority.  Again, is it quality or quantity?  Are your followers engaging with you?

Favorite Tweeters

I don't have favorite Tweeters because they can change every day.  I appreciate discovering new people to follow because one never knows where the serendipity of the social media universe will take you.  I am grateful for all the experiences this journey has afforded me.

Rebekah Radice


Favorite Twitter Tip

Don’t focus on the number! A mistake many make when they first sign up is becoming consumed with follower count. Stop worrying about your numbers and instead focus on building meaningful and beneficial relationships with a small group that’s eager to share your content.

Best Way to Build Twitter Following

Use Followerwonk to locate people based on industry, profession or keyword. It’s an easy way to get focused results and begin to build followers in a strategic and meaningful way.

You can also review your best times to tweet. This will ensure you’re tweeting at the optimal times, targeting your audience at the exact moment they’re online.

3 Favorite Tweeters

Richie Kawamoto – Richie is fun, engaging and shares awesome social media and marketing content.

Steve Gutzler – Steve is one of the most inspirational people I know sharing leadership and motivational tweets.

Liz Dennery Sanders – Liz is an amazing champion of female entrepreneurs sharing tweets that help you build smart, engaging brands with style.

Jessica Northey


Favorite Twitter Tip

Be true to yourself, but also try to make Social Media useful for your followers. I’d say hold up a “mirror” to the kind of people you want to attract and provide information / tips that benefit THEM, but make sure that mirror is a reflection of you: “tell the truth, make it matter, never be boring.

Best Way to Build Twitter Following

I follow people that I think are interesting, am genuinely interested in them and then I try to be interesting. No secrets…just authenticity. I use a combination of aggregating, curating and originating, meaning I share information about stuff I like and if the community likes it they pass it on. I don’t force anything on anyone and only create content that highlights who I am, and what I'm about. No rocket science here. 😉

3 Favorite Tweeters


Debra Trappen


Favorite Twitter Tip

Fire UP your Twitter Bio! Come on, tweeps – let your personal brand shine, share your passions, a website link to learn more, and for the love of Champagne – rock a fun (recognizable) profile pic! Your tweets might be engaging, entertaining, or educating the Twitterverse, but if we click to learn “who you are” and it tells us nothing – you may be missing out on sparking fun connections and gaining new followers.

Best Way to Build Twitter Following

1. Know WHY you are there! Define your voice (sassy, snarky, serious pro…) and topics (wine, dogs, social branding…) THEN start tweeting. Create and curate content around those topics. Remember, becoming an influencer tweeps want to follow includes credibility and consistency.

2. Engage and elevate. Don't use Twitter as a megaphone. (Tip: Review your last few days of tweets and make sure around 50% of your engagement is starting w/ an @ symbol or RT/MT.)

3. Create lists for “listening AND connecting”. Intentionally find and follow people who share your passions, inspire you, are influencers in your industry/local area, or even purely entertain you. This allows you to pop in, scroll down the stream, engage efficiently, and connect these people to one another too. Building relationships is key to growing your following… and what better way than connecting to and with kindred spirits!

4. Infuse #hashtags into your tweets. The stream is jam-packed and can be noisy, so make it easy for the right people to find your conversations. For example, when you want to chat about wine in Washington include: #wine and #WAwine to broaden your tweets reach!

3 Favorite Tweeters

Wow – this was T-O-U-G-H! Here are tweeps from 3 of my fave Twitter Lists:


Guy Kawasaki


Favorite Twitter Tip

My Twitter practices defy the recommendations of social media “schmexperts” (schmuck + experts) to manually post a limited number of tweets and not use automation, repetition, contributors, and ghostwriters. I have never been on the Twitter Suggested User List, and I have more than 1.4 million followers. I attribute this success to providing a lot of interesting links that people retweet. These retweets expose me to many people who then follow me.

The headline of a HolyKaw post — for example, “Compilation of stories about introverts, outsiders, and loners” — automatically generates tweets that go out through a custom app called GRATE, for “Guy’s Repeating Automated Tweet Engine.” These slightly modified tweets appear four times, eight hours apart.

The reason for repeated tweets is to maximize traffic and therefore advertising sales. I’ve found that each tweet gets approximately the same amount of clickthroughs. Why get 600 page views when you can get 2,400? Like CNN, ESPN, and NPR, we provide content repeatedly because people live in different time zones and have different social media habits.

Best Way to Build Twitter Following

Establish yourself as a subject expert. One thing is for sure about Twitter: there are some people interested in every subject and every side of every subject. By establishing yourself as a subject expert, you will make yourself interesting to some subset of people.

And if/when you are an expert, don’t be afraid to express your opinion. It’s better that some people follow you and some people refuse to follow you than no one knows who you are at all. There are so many people on Twitter that some are likely to agree with you.

My Twitter

peg twitter

Favorite Twitter Tip

Tweet as much as you want! While it's best to schedule out tweets so you aren't blasting a bunch at a time, I feel like frequent tweeting is a benefit. People who don't like it might unfollow you but others shouldn't dictate your Twitter habits. I'd much rather see an active Twitter account than one that never tweets! Look at the quantity of tweets that each of the people I chose on this list have tweeted. A lot! The quality of your Twitter content matters as well as your consistency.

Best Way to Build a Twitter Following

I use SocialBro for my Twitter management. I have a complimentary pro version and have found it to be the best for managing and growing my Twitter following. On a weekly basis, I run the best times to tweet report and sync it with Buffer. I also find new people to follow based on keywords and follow back people who follow me. It's a great tool for Twitter growth!

I chose some of my favorites to share their Twitter tips. I hope that you got some great inspiration to go forth and tweet. And seriously boost your Twitter strategy!

Twitter strategy

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  1. Great post Peg!

    I was wondering, what is the extension you use to make this small summary at the bottom of your post with the title, description the author of your post, and how it makes your SEO better?

  2. szabozsuzsa  I use the All in One Schema plug-in: and it creates Rich Snippets.
    What is a Rich Snippet?
    It is basically a short summary of your page in the search results of Google, Yahoo, Bing and sometimes in the News feed of Facebook in nice format with star ratings, author photo, image, etc. does a Rich Snippet help?It gives search engines only the important & precise information to display in search result snippets.Rich Snippets are very interactive (photos, star ratings, price, author, etc.) to let you stand out from competition in CTR (Click Through Rate)Helps you rank higher in search resultsHelps Facebook display proper information when users share your links on Facebook

  3. OMG. There is so much solid great information. Thank you for posting this. Now I have to become an expert. Hmmmm? Should it be on lipstick or 73 year olds blogging?

  4. New app to help glide thru the oceans of tweets, see the real patterns evolving (not just trending.. but based on frequency and relevance, and get to the knowledge while not getting blocked by all the data)
    Check out: and create your own interest focused “tweeetzup” page
    some of mine:

  5. Thanks for the mention Debra (@debra11), really appreciate being one of your favorite Tweeters 🙂

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