To be successful in social media, you’ll need a ton of shortcuts, and these apps and services are things that Guy Kawasaki and I have both tested and love for our social media and recommended in The Art of Social Media. We’ll be updating this list with new fun things that we find and want…
If you’re a blogger, podcaster, or content creator of any kind, you know that it takes a good amount of your time to create content. I like to call my big pieces of work ‘hero content.’ It is a long process from coming up with your idea, researching it, writing it, editing, and creating visual…
Being a brand on social media can be a challenge because people want to connect with other people, not a logo or brand. So, how does a brand get into the mix in social media in an effective way? They create a persona that fits their brand, helps them communicate their message, and works in…
Are you a small business owner looking to expand your online presence? Would you like to know how to use social media to connect with your target market? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. It’s no secret…
Social media optimization, or SMO, is applying your social skills to your social media platforms. SMO sounds like a fancy term, but I can guarantee that you have the social skills necessary to build your blog traffic and social media network. Whether you’re an entrepreneur, writer, or small business owner, SMO can help you bring…
Social media graphics are crucial these days for getting your message across. For me, the perfect social media post always includes a graphic. From Pinterest to sharing on Instagram to tweeting an image, the message is the same: visuals are the key! If you write great content, you should share it with an image. You…