Social media graphics are crucial these days for getting your message across. For me, the perfect social media post always includes a graphic. From Pinterest to sharing on Instagram to tweeting an image the message is the same: visuals are the key! If you write great content, you should share it with an image. You can't be guaranteed a share if an image doesn't pull through on the Pin it button or onto Facebook or Pinterest. Help people help you by providing an image that they can share. If people can look like a rockstar sharing your content, it's a win!
The secret to my awesome graphics is using Canva. I've tried Photoshop and other online graphics websites but when I started using Canva, people loved my graphics. My social media posts got more interaction and my Pinterest exploded. I typically create Pinterest-sized images so that I can pin everything that I create. You can make something great in under ten minutes.
A few smart reasons why you should use graphics:
1. Build your brand
Use consistent fonts and colors to match your brand or blog. Use two or three colors at the most with two fonts. Less is more with your overall design. This Instagram post is for a blog post, I created it using my consistent brand color and style. It was very well received on Facebook and other social networks.
2. Include a shareable image with each blog post
From a recent article on Hubspot that I wrote with Guy Kawasaki, [clickToTweet tweet=”Images are the new call to action (CTA). If people come to your blog and can’t share it easily, they won’t.” quote=”Images are the new call to action (CTA). If people come to your blog and can’t share it easily, they won’t.”]Each blog post should include an image so people can pin it on Pinterest, or share it on Facebook with a good embeddable image.
The blog image can many times be the social media image that gets shared to keep this in mind and add your own branding to each image.
One tool that I use to help ensure that when my blog posts are shared that the right image is going with them is the Tasty Pins Plug-In. This is set up so I load the images with the blog post so when people share it on Pinterest or Facebook, the right size image is posted.
Click on the Pinterest social sharing button at the top or bottom of this post to see how the Pinterest image populates in the tall, vertical image size of 735 x 1500 pixels and populates my pre-composed description into the Pinterest description making it easy for people to share a great pin from each blog post.
3. Batch your images
Create a little template for your images and then build a huge batch at the same time. For example, I use the same template in Canva for 12 Most posts, each has the same style with text and size. I update the text with the title, add an interesting, colorful photo, and match the 12 Most colors with something in the photo. The images are well branded and people love them. It's creating a lovely Pinterest board of related but not matching images.
4. Be creative
There are all different types of graphics that you can share on social media. Here are a few ideas:
- Screenshots with arrows to illustrate a point
5. Choose the right size
Using the proper size ensures that people see what you want them to see on desktop and mobile. I'm including the sizes by social media platform as text since the information changes too frequently.
- Cover photo 851 x 315 pixels
- Facebook post 1200 x 628 pixels
- Facebook ad for a Page 1,200 x 444 pixels
- Avatar size upload 180 x 180 pixels, preview 160 x 160 pixels
- Image 1080 x 1080 pixels – 1:1 aspect ratio
- Profile photo 180 x 180 pixels
- Header image 1,500 x 500 pixels
- Background 1280 x 1024 pixels
- Tweet image 1,000 x 500 – 2:1 aspect ratio
- Profile photo 400 x 400 pixels
- Channel art 2,560 x 1,440 pixels
- Video thumbnail 1280 x 720 (with the minimum width of 640 pixels)
- Channel icon 800 x 800 pixels
- Pin 735 x 1,500 pixels – ideal size for a long, vertical image
- 735 x 735 pixels
- Profile image 165 x 165 pixels
- Board cover image 22 x 150 pixels
Open Graph Image for Twitter, Facebook, and LinkedIn
You can add one image in this size to your blog and have Open Graph set up to share the image. WordPress SEO by Yoast can help with this setup.
- 560 x 292 or try to keep your images as close to 1.91:1 aspect ratio as possible to display the full image in Facebook News Feed without any cropping.
LinkedIn Company Page
- Posts shared on LinkedIn from personal profile 1200 x 628 pixels
- LinkedIn cover photo 974 x 300 pixels
- LinkedIn logo 100 x 60 pixels
- LinkedIn personal profile avatar 500 x 500 pixels
- Background photo for premium users between 1,000 x 425 and 4,000 x 4,000 pixels
- LinkedIn Newsfeed status updates and the blog post images 3:2 ratio or at least 552 pixels x 4368 pixels
- Article cover images should be 744 x 400 pixels. Additional information here.
I hope this gives you a few ideas for creating graphics for your social media posts. I can't wait to see them!