Pinterest hashtags?!? OMG, Pinterest is using hashtags now. I honestly didn't think I'd be writing this article. But, yup, you can now add hashtags to your Pinterest descriptions. Let's look at what we know and how to create a smart strategy for your hashtags.
Scratch that needle on the record, nope. Hashtags DO NOT work on Pinterest. Use keywords instead.
Pinterest Keywords: The New Game-Changer
Thought Pinterest was jumping on the hashtag bandwagon. Think again. While it seemed like Pinterest embraced hashtags, the platform favors keywords. So, let's dive into how to create a smart keyword strategy for your Pinterest pins.
Why Keywords Over Hashtags?
Pinterest itself has clarified that keywords, not hashtags, are the way to go. Unlike other platforms where the latest hashtagged posts appear first, Pinterest prioritizes “freshness” differently. So, instead of focusing on the number of hashtags, it's more crucial to select relevant, topic-specific keywords.
Crafting Your Keyword Strategy
Having a well-thought-out keyword strategy can yield real benefits for you and your brand. Here's how keywords can be effectively used:
- Engage in real-time with your audience and influencers
- Establish your expertise in a particular field
- Network with people interested in similar topics
- Launch a social media campaign
- Boost brand awareness
- Keep up with trending topics
- Discover valuable user-generated content
- Enhance live events and social contests
Keyword Best Practices
Make them easy to spell and remember
Ensure they're relevant and not potentially embarrassing
Aim for inclusivity, encouraging others to use them too
Always double-check your chosen keywords to ensure they're not already being used for a different topic or could be misconstrued.
Tools for Finding Keywords
Keyword Planner: For definitions and popular keywords
Keyword Tools: Apps for sourcing groups of keywords
Analytics Platforms: For insights on keyword usage and related terms
Should You Update Old Pins?
If it aligns with your brand strategy, go ahead and update those old pin descriptions to include relevant keywords.
How to Edit Pin Descriptions
Hover over the Pin you want to edit and click the pencil button.
Update the description or choose a new board.
Click Save Changes or Delete Pin if needed.
So, what changes are you planning for your Pinterest strategy now that keywords are in and hashtags are out? Share your thoughts in the comments and let's navigate this shift together!
Hover over the Pin you want to edit and click the pencil button
Edit the Pin description or pick a new board
Click Save Changes when you're done
Or click Delete Pin if you want to get rid of it—you can't undo this, so be careful!
What are you going to change in your Pinterest strategy now that Pinterest hashtags are a not thing? Please share in the comments below, and let's figure this out!