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How to Create a Brand Persona on Social Media
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How to Create a Brand Persona on Social Media

Being a brand on social media can be a challenge because people want to connect with other people, not a logo or brand. So, how does a brand get into the mix in social media in an effective way? They create a persona that fits their brand, helps them communicate their message, and works in…

7 Ways Social Media Supports Small Business
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7 Ways Social Media Supports Small Business

Are you a small business owner looking to expand your online presence? Would you like to know how to use social media to connect with your target market? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. It’s no secret…

Smart Methods to Dominate with Social Media Optimization
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Smart Methods to Dominate with Social Media Optimization

Social media optimization, or SMO, is applying your social skills to your social media platforms. SMO sounds like a fancy term, but I can guarantee that you have the social skills necessary to build your blog traffic and social media network. Whether you’re an entrepreneur, writer, or small business owner, SMO can help you bring…

Quick Tips for Great Social Media Graphics
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Quick Tips for Great Social Media Graphics

  Social media graphics are crucial these days for getting your message across. For me, the perfect social media post always includes a graphic. From Pinterest to sharing on Instagram to tweeting an image the message is the same: visuals are the key! If you write great content, youΒ should share it with an image. You…

How to Maximize Content with Visual Marketing
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How to Maximize Content with Visual Marketing

The world of social media gets bigger each day as thousands of people join, millions of people post on hundreds of social media platforms, and who knows how many blog posts are published. It’s a big, big world of images, text, and ideas. The first and most important question is what to post. The answer…

12 Most Obvious Reasons Your Blog Sucks and How to Fix it
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12 Most Obvious Reasons Your Blog Sucks and How to Fix it

Have you found yourself wondering, β€œWhy isn’t my blog getting any traffic?” or β€œWhy isn’t anyone sharing my blog?” Use this post as a checklist for your blog to make sure that you are making it easy for people to enjoy and share your content. The 12 most obvious reasons your blog stinks was written…