How to Market on Social Media Like a Global Brand

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Want to market like a pro? Curious how the big brands market flawlessly? Get your own powerhouse social media strategy in motion, complete with a checklist.

Webinar Details from the Sprout team:

A practical webinar to help you market your small business with multiple social media platforms. Filled with actionable tips, this webinar will help you create a social media strategy focused on reaching your future customers.

Join powerhouse social media strategist and co-author of the best-selling book “The Art of Social Media: Power Tips for Powers Users” Peg Fitzpatrick as she gives tips on:

• How to create a social media strategy
• Feed the content monster with Feedly
• Manage conversations for multiple accounts
• Easy-to-use daily and weekly social media task lists
• Creating a workflow that works using shortcuts for time management

One important aspect of smart social media for brands is Feeding the Content Monster or filling your content calendar. Here are some ideas for you:

Load your social media content calendar: Publishing to social media is integral to any social marketing strategy. Sharing social content helps boost reach, increase following, and establish your brand as a thought leader. When filling up a social media calendar, ensure your team satisfies each individual network's content needs. Since no two social media audiences are the same, there are no hard-and-fast rules about how often to post. However, there are guidelines out there to use as a jumping-off point:

  • Post six to nine times to Twitter
  • Post one to two times to Facebook
  • Post one to three times to Instagram
  • Post one to two times to LinkedIn

Daily checklist:

  • Respond to all messages
  • Reciprocate follows from others
  • Review and reply to mentions
  • Track relevant keywords and phrases on social media
  • Explore other social media profiles
  • Select and prepare content to share
  • Interact with customers and other accounts
  • Build new connections daily by commenting on other posts

Weekly checklist:

  • Check weekly stats for all social media profiles
  • Connect and engage with industry influencers
  • Weekly goals check-in
  • Hold a brainstorming session
  • Attend a (virtual) event, session, or a chat
  • Check up and update social media ads

Create unique social imagery to share: According to Twitter, tweets that contain images receive an average 35 percent boost in retweets. Lean on your design teams to create enough shareable social media images for your networks and profiles. Or make your own!

I love to use Canva for my graphics.

Pin this incredible social media checklist for reference.

sprout social checklist

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  1. Awesome work on this Peg! I was actually thinking about doing my own downloadable/printable checklist similar to the one Sprout Social did. Great reminder of how helpful that kind of stuff really is for folks.

  2. I must appreciate your checklist idea, Peg. 🙂

    You have shared an awesome article on social media marketing. Having a perfect social media strategy, increases the brand recognition and improves brand’s loyalty too. Your wonderful guideline will really help to increase the productivity.

    So glad to know about adobe spark, canva for work and landscape through your post. I was really unknown before about such an awesome tool for images and videos. I have just tried by going through your link for this tool. I have bookmarked this site and sure to try it later.

    thanks for sharing such wonderful post. Checklist is awesome.
    – Ravi.

    1. Ravi,

      Thank you for reading – I’m glad that you found some new tools through this article.

  3. This is some great information. I love the checklist. Social Media for Business is complex and this checklist will really help my clients. Great stuff.

  4. Hi Peg how are you ? i hope you are fine , thanks a lot for sharing such a great piece of knowledge , . I got some new tools which will be very useful for me , I like it ,. Once again thanks a lot for sharing it .

  5. Hi Peg,
    I am a beginner of learning promoting brands in social media. I wish to promote my products in FB. A dumb question would like to refer you as I am not very familiar on promoting products in social media. To create a page must first have a fb account – which is so call “admin” to manage the page, right? I do not want to use personal fb to create page, so I have to create another new fb account? Looks forward to hear from you & thanks in advance. Rachel

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