Want to market like a pro? Curious how the big brands market flawlessly? Get your own powerhouse social media strategy in motion, complete with a checklist.
Webinar Details from the Sprout team:
A practical webinar to help you market your small business with multiple social media platforms. Filled with actionable tips, this webinar will help you create a social media strategy focused on reaching your future customers.
Join powerhouse social media strategist and co-author of the best-selling book “The Art of Social Media: Power Tips for Powers Users” Peg Fitzpatrick as she gives tips on:
• How to create a social media strategy
• Feed the content monster with Feedly
• Manage conversations for multiple accounts
• Easy-to-use daily and weekly social media task lists
• Creating a workflow that works using shortcuts for time management
One important aspect of smart social media for brands is Feeding the Content Monster or filling your content calendar. Here are some ideas for you:
Load your social media content calendar: Publishing to social media is integral to any social marketing strategy. Sharing social content helps boost reach, increase following, and establish your brand as a thought leader. When filling up a social media calendar, ensure your team satisfies each individual network's content needs. Since no two social media audiences are the same, there are no hard-and-fast rules about how often to post. However, there are guidelines out there to use as a jumping-off point:
- Post six to nine times to Twitter
- Post one to two times to Facebook
- Post one to three times to Instagram
- Post one to two times to LinkedIn
- Respond to all messages
- Reciprocate follows from others
- Review and reply to mentions
- Track relevant keywords and phrases on social media
- Explore other social media profiles
- Select and prepare content to share
- Interact with customers and other accounts
- Build new connections daily by commenting on other posts
- Check weekly stats for all social media profiles
- Connect and engage with industry influencers
- Weekly goals check-in
- Hold a brainstorming session
- Attend a (virtual) event, session, or a chat
- Check up and update social media ads
Create unique social imagery to share: According to Twitter, tweets that contain images receive an average 35 percent boost in retweets. Lean on your design teams to create enough shareable social media images for your networks and profiles. Or make your own!
I love to use Canva for my graphics.
Pin this incredible social media checklist for reference.