Social media marketing is evolving at a rapid speed. Being ordinary isn’t going to help your brand grow. In this article, I want to share how to boost your social media like a boss and grow your business or brand.
It’s not rocket science to boost your social media, but planning and effort is necessary. Let’s look at some ideas that you can implement right away.
1. Think progress, not perfection
Marie Forleo’s weekly videos preach this simple (much needed) motto. If you focus too much on perfectionism, you’ll stall your progress. “Perfect” is like “normal.” There is no such thing.
Give up the impossible ideal of “being perfect.” Maintaining professionalism and high standards allow for progress to happen with an attitude of moving forward as a work in progress that can evolve.
Great things can happen when the pressure is off to be perfect.
2. Create quality not quantity
Cranking out a bunch of junk isn’t going to help your blog or bring business to your company.
Short, unfocused fluff will provide no value to your readers or clients. Strive to become a resource in your industry and provide information to inspire people to consume, comment on, and share your work.
The other side of this coin is creating content that reaches your social media goals.
Focus on developing a social media marketing plan to provide high-quality materials that help reach your SMART marketing goals.
- Specific – who are you trying to reach?
- Measurable – how will you measure your activities?
- Achievable – do you have the ability to complete your plans?
- Realistic – do you have the talent or team to complete your plans?
- Timely – can you reach your goals on time?
More isn’t better for social media content. Take the time to develop your goals and designing specific pieces of content [blog articles, live videos, produced videos, webinars, etc.] to create winning marketing to help your clients and attract people to your website.
Google rewards original content by bubbling it to the top of relevant searches. High search rankings are earned by creating stellar work.
3. Tell your story
Stories make your content interesting and unique. Each person or brand has its own story and distinctive way to tell it.
I have certain parts of my social media journey that I talk about, which are mine alone. The short version is that Twitter was my first social media love; I was super excited to tweet and converse with authors, which lead to my starting a Twitter chat called #MyBookClub. I love to read, so this brought me particular joy.
This story is specific to me, and people love to hear about it.
Find pieces of your brand's story that you can share with writing, visuals, or video.
4. Entice with visuals
Want people to see your content? Of course, you do! Visual marketing gets your stuff seen. This super cool GIF was tweeted by Adobe to share some of their new features in the Creative Cloud suite of products.
— Adobe Creative Cloud (@creativecloud) November 3, 2016
5.Build with consistency
Remember the stellar content in point #2? This needs to be done regularly. Can you commit to posting bi-weekly on your blog and once a week on your YouTube channel? When you’re making your plan be realistic with your goals and follow through with actions.
When people know that you’re posting something new every Monday at 9 a.m. or going Live on your Facebook Page for a Friday video, they’ll anticipate and appreciate your efforts.
6. Be agile
I know this is scary, but social media marketing moves quickly. Create smaller content plans by the quarter and be ready to reevaluate based on changes in the social marketing platforms. We’re held at the whim of the changes that are made on Facebook, Twitter, Instagram, and others. Pay attention to the platforms you’re investing time and money into, and adjust accordingly.
7. Embrace the Power of User-Generated Content (UGC)
Don't limit your social media efforts to just your own creations. Encourage your audience to become part of the conversation. User-generated content is like gold in the world of social media marketing. When your customers or followers share their experiences with your brand, they become your best advocates.
Create campaigns or contests that inspire your audience to create content related to your products or services. Share their posts on your profile and celebrate their creativity. This boosts engagement and builds a sense of community around your brand.
8. Leverage the Magic of Influencer Collaborations
Influencer marketing is a powerful tool in your social media arsenal. Identify influencers in your niche who resonate with your brand's values and target audience. Collaborate with them to create authentic content that introduces your brand to a broader audience.
Influencers can bring credibility and authenticity to your brand, driving engagement and trust. Remember, it's not just about the number of followers an influencer has; it's about the relevance and authenticity they bring to your partnership.
9. Harness the Potential of Live Streaming
Live streaming has revolutionized the way brands connect with their audience. Platforms like Facebook Live, Instagram Live, and YouTube Live enable you to engage with your followers in real time. Whether it's hosting Q&A sessions, behind-the-scenes tours, or live product launches, live streaming fosters genuine interaction.
Live videos generate immediate engagement, as viewers can ask questions and provide feedback in real-time. These videos often remain accessible for viewing later, extending their impact beyond the live broadcast.
10. Invest in Paid Advertising Wisely
While organic growth is essential, don't underestimate the power of paid advertising on social media. Platforms like Facebook and Instagram offer highly targeted ad options. Invest in paid advertising strategically to reach your ideal audience.
Experiment with different ad formats, A/B test your ad copies and visuals, and monitor the results closely. Paid advertising can complement your organic efforts, helping you achieve your social media goals more efficiently.
11. Stay Updated on Emerging Trends
The social media landscape is in a constant state of flux. To stay ahead of the curve, make it a habit to stay updated on emerging trends and technologies. Keep an eye on new features and tools offered by social platforms.
Podcasts, virtual reality, augmented reality, and interactive content are just a few examples of the trends shaping the future of social media. Being an early adopter can set you apart from the competition and keep your audience engaged.
12. Engage Authentically and Responsively
Lastly, never underestimate the power of authentic engagement. Respond promptly to comments, messages, and mentions. Show appreciation for positive feedback and address concerns professionally and promptly.
Genuinely engage with your audience. Ask questions, seek their opinions, and create polls or surveys to involve them in decision-making. When your audience feels heard and valued, they're more likely to become loyal advocates for your brand.
In the dynamic world of social media marketing, these additional strategies will further elevate your social media game. Embrace user-generated content, collaborate with influencers, harness the potential of live streaming, use paid advertising strategically, stay updated on emerging trends, and engage authentically. With these tactics in your toolkit, you'll be well on your way to becoming a true social media boss, driving growth and success for your business or brand.
I hope these ideas get your creative juices flowing for your social media. Get ready to boost your social media LIKE A BOSS! Let me know which idea you implement and how it works for you. Did you try something different that I didn’t mention? Please share in the comments below.