Social media marketing is evolving at a rapid speed. Being ordinary isn’t going to help your brand grow. In this article, I want to share how to boost your social media like a boss and grow your business or brand.
It’s not rocket science to boost your social media, but it does take planning and effort. Let’s look at some ideas that you can implement right away.
1. Think progress, not perfection
Marie Forleo’s weekly videos preach this simple (much needed) motto. If you focus too much on perfectionism, you’ll stall your progress. “Perfect” is like “normal.” There is no such thing.
Give up the impossible ideal of “being perfect.” While maintaining professionalism and high standards allow for progress to happen with an attitude of moving forward as a work in progress that can evolve.Great things can happen when the pressure is off to be perfect. Click To Tweet
2. Create quality not quantity
Cranking out a bunch of junk isn’t going to help your blog or bring business to your company.
Short, unfocused fluff will provide no value to your readers or clients. Strive to become the resource in your industry and provide information to inspire people to consume, comment on, and share your work.
The other side of this coin is creating content that reaches your social media goals.
Focus on developing a social media marketing plan to provide high-quality materials that help reach your SMART marketing goals.
- Specific – who are you trying to reach?
- Measurable – how will you measure your activities?
- Achievable – do you have the ability to complete your plans?
- Realistic – do you have the talent or team to complete your plans?
- Timely – can you reach your goals on time?
More isn’t better for social media content. Take the time to develop your goals and designing specific pieces of content [blog articles, live videos, produced videos, webinars, etc.] to create winning marketing to help your clients and attract people to your website.
Google rewards original content by bubbling it to the top of relevant searches. High search rankings are earned by creating stellar work.
3. Tell your story
Stories make your content interesting and unique. Each person or brand has its own story and distinctive way to tell it.
I have certain parts of my social media journey that I talk about, which are mine alone. The short version is that Twitter was my first social media love; I was super excited to tweet and converse with authors, which lead to my starting a Twitter chat called #MyBookClub. I love to read, so this brought me particular joy.
This story is specific to me, and people love to hear about it.
Find pieces of your brand's story that you can share with writing, visuals, or video.
4. Entice with visuals
Want people to see your content? Of course, you do! Visual marketing gets your stuff seen. This super cool GIF was tweeted by Adobe to share some of their new features in the Creative Cloud suite of products.
From updates to your favorite apps to introducing new tools, we’re announcing the 2017 release of Creative Cloud. https://t.co/UoWaYVacr7 pic.twitter.com/Vf8hGs79N1
— Adobe Creative Cloud (@creativecloud) November 3, 2016
5.Build with consistency
Remember the stellar content in point #2? This needs to be done on a regular basis. Can you commit to posting bi-weekly on your blog and once a week on your YouTube channel? When you’re making your plan be realistic with your goals and follow through with actions.
When people know that you’re posting something new every Monday at 9 am or going Live on your Facebook Page for a Friday video, they’ll anticipate and appreciate your efforts.
6. Be agile
I know this is scary, but social media marketing moves quickly. Create smaller content plans by the quarter and be ready to reevaluate based on changes on the social marketing platforms. We’re held at the whim of the changes that are made on Facebook, Twitter, Instagram, and others. Pay attention to the platforms that you’re investing time and money into, and adjust accordingly.
I hope these ideas get your creative juices flowing for your social media. Get ready to boost your social media LIKE A BOSS! Let me know which idea you implement and how it works for you. Tried something different that I didn’t mention? Please share in the comments below.
Transport George says
Great tips Peg! I agree that if you want to become successful in social media, you will need to try all possible things to stand out and get ahead of your competitors.
This blog posts has some great tips! You can use these tips for your personal and even for brands. Knowing who your target audience is will help you in the long run when you are trying to keep your engagements consistent to even rising. Always have a reason to post something. Don’t just post something to post it. Using visuals is also a great way to keep your audience engaged. People are more likely to look at a tweet if there is an image with it. It is more appealing to the eye.
Soumya Roy says
Monitoring competitor’s social channels also pay off a lot, at least to understand how they are growing their social bases. Social listening and responding to that properly and timely is another important part to make a channel or content more visible beyond its immediate and natural reach.
SEO Coach @ PromozSEO