Last week Facebook made an announcement about a new feature called Donate. This will allow you to make a contribution directly to your favorite non-profit from Facebook. It's being rolled out in stages with partners such as The Red Cross, World Wildlife Fund, and Girls, Inc.
From Facebook, “The Donate feature will appear beside Posts in News Feed shared by participating nonprofits and at the top of their Facebook Pages. When people click “Donate Now” they can choose the amount, enter their payment information, and immediately donate to that cause. They also have the option to share the nonprofit’s post with their friends. We hope this will help increase donations as people encourage their friends to donate to the causes that are important to them.”
100% of the donated funds go to the non-profit that you wish to support. I tried it with the donation below and it was quick and easy. I received an email confirmation to print for tax purposes as well.
Libby Leffler, leader of partnerships at Facebook wrote this about the new effort for Huffington Post Impact, “Historically, each of us has been able to give back to our favorite nonprofits by volunteering our time, raising awareness, and making a donation. With just two weeks left in 2013, holiday fundraising campaigns will bring total annual giving in the United States to over $315 billion — greater than the value of the music ($68 billion), games ($82 billion), and movie ($87 billion) industries combined. While individual donations undoubtedly make a significant impact — donating just $25 to Water.org, for example, can provide a person with clean and safe water for life — simply writing a check to your nonprofit of choice is actually one of the greatest missed opportunities of all.
Every time you give to a nonprofit you care about, it should be easy for you to share that gift with your family and friends. Being able to share this giving activity is important: one study by Blackbaud found that people are 200 times more likely to donate to a cause when a friend asks for support.”
I love when social media is used for social good!
Incorporating a social good component into social media is a great thing and I applaud Facebook for creating this seamless way for people to help others if they're able. The innovation and creative team spirit at Facebook brings great new features to the social media world.
What do you think of this new feature on Facebook?
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