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Dramatically Improve your Blog Quality

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If you're a blogger I'm sure, like me,  you spend way too much time thinking about your blog. Analyzing your content. Stressing over details like plugins, titles, visual content, and social sharing. The struggle is real. There's a super crowded stream of blog content. So, how can you dramatically improve your blog quality without going crazy or broke? Find a blogging partner!

As the old saying goes, two heads are better than one. Although my blog is a single author blog, I work with a blogging buddy, Rebekah Radice. The traditional thinking of  “don't sre ideas with your competitors – keep all the secrets to yourself so you can be the best” is small thinking.

I'm here to show you that this is the wrong approach to grow and improve your blog.

 

Rebekah and I have been working together on our blogs for several years in a variety of different ways. We share things we learned, give advice, and support each other every single week with our blogs. Sometimes, we set goals for ourselves or even challenges to push each other and ourselves. I just saw a stat that said the average blog post gets shared an average of eight times. Eight!

 

We've worked together, sharing ideas for promoting our posts on social media and tried many things that didn't work. Overall, I think our ideas have been a win! These are what the most popular blog post sharing looks like from our blog sidebars (orange is Rebekah's blog and pink is on mine):  

 

Last year both our blogs were nominated in the top social media marketing blogs for Social Media Examiner and Rebekah won! Her blog was in the top ten blogs for social media in 2015.

 

Staying motivated and on-track with your blog content can be a huge challenge. Working with a partner can hold you accountable for consistently publishing content. It's greatly improved the quality on blog and content and I think Rebekah's as well.

 

I'm not advocating sucking up to influential bloggers. They're busy building their own blogging business and have most likely created a blogging support network of peers already.

A blogging partner is peer-to-peer mentoring and should be an equal relationship.

The first thing you need to do is to find someone else that's in approximately the same place you are blogging with their blog. Rebekah and I were both blogging for awhile before we connected so we had some experience and we both had worked on establishing our social media platforms as well.

 

Good times at #INBOUND15 with 14,000 of my closest friends and my bestie @rebekahradice. ? #humansofinbound #selfie

A photo posted by Social Media Author ?? (@pegfitzpatrick) on

Qualities to look for in a blogging partner

  • someone you trust sharing your ideas with – this will grow over time
  • someone with about the same social media platform as you
  • someone in your blogging niche who will understand your content
  • a positive, motivated person who is interested in growing

How you can create better blog quality with a partner…

1. Review blog topics and titles with each other

Each week, we informally discuss our blog topics and chat. Because Rebekah and I are both so busy with social media management for clients (you know, the things that bring in the Benjamins), we both write on the weekend and publish on Monday morning.

 

We have similar styles for our blogging process and start with a working title and build out from there. The title could change in the process, but 95% of my titles stay the same once they are crafted.

Some tools that we use in our blog title process:

Inbound Now's Title Generator

CoSchedule's Headline Analyzer

Tweak Your Biz Title Generator

Advanced Marketing Institute Headline Analysis

If we're stuck on a title and only have a vague idea for a blog post, it's blogging buddy to the rescue. We both throw out ideas, and we always come up with something great. We've both come up with great ideas for each other's blogs.

Give up the idea that keeping ideas to yourself will make you better – you can be exponentially better by working with another blogger.

2. Get feedback on your designs

Getting a second opinion on your design and graphic creation can help a lot! Sometimes you get so deep into the project that you miss something.

We've honed our own personal design styles working together and giving each other suggestions. It was a long process from idea to building the brands that we have today.

3. Find a partner you can be honest with

Being open to new suggestions means that you need to listen with an open mind as well as feel comfortable giving and receiving honest feedback. While I would never say, geez that sucks! I would say maybe you could use more of the blue you used last week or suggest a different font so it's easy to read. There's a skill to giving positive critique and you want to work with someone that will help you grow – not bring you down.

4. Get moral support from a blogging partner

Rebekah and I both have amazing, supportive husbands. And they don't want to talk about our blogs all the time. Shocking, I know! Getting support from someone who gets it, knows your struggles, and can offer guidance is invaluable.

Having someone listen when you have a blog post doesn't do well or a plugin crashes your site can help. Moral support can keep you motivated and inspired.

5. Build your social sharing network

Working with a partner also helps your social sharing on your content as you would naturally share your partners blog content and they would share yours. Rebekah and I don't have an agreement for anything specific – we just support the heck out of each other's blog content because we like it and our social media followers like it too! So it helps us both. See the reoccurring theme?

6. Swap ideas for social media promotion

Writing great blog posts means nothing these days without a strong social media promotion plan. We have solid promotion set up for our blogs and even wrote a two-part blog series on our blogs to share our ideas.
52 Unique Ways to Create Social Media Magic and 26 Tips to Create Social Media Magic for Your Business
One tip from Rebekah “Use Instagram to support all of your marketing efforts.
Have a blog? Post an image with a call-to-action directing followers to your website, share a quote or tip from your post, or simply notify followers that you have a new post up and direct them to your blog.”

One from my post: Make sure your Facebook page is attractive and optimized. You should change your cover photo occasionally for the seasons or for different marketing campaigns to keep your page fresh.

7. Location doesn't matter

Rebekah and I met online in a Facebook course years ago. She lives on the West Coast and I'm on the East Coast. Find someone with a similar passion for your niche and the distance won't matter.

8. Celebrate success together

The best part of a blogging buddy is having someone who is excited about the small and large successes of your blog. It's not easy to be a successful blog but finding a partner is the best way that you can increase the quality of your blog content and maintain your sanity.

I'm extremely grateful to have a blogging partner.

Instead of looking at everyone as your competition, find a blogging partner and be open to sharing ideas. I think you'll see that you get more back than you give.

I hope this gives you some ideas to work with a partner on your blog. Finding the right person will make a huge difference!

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17 Comments

  1. This makes so much *sense* and I now need to find myself an blogging partner. If I’m going to do anything significant, I need some form of accountability – there’s no MyFitnessPal for blogging, you know?

    Is it helpful that your blogging buddy works in the same general space/niche as your blog? Or is that not really relevant?

  2. I love this post. Mainly because I think you and Rebekah are just awesome, so reading about your relationship was great. Everyone should have a blogging bestie like you and Rebekah.

  3. Hopped over from Facebook to read this *right now* & love this!

    Especially this: “I’m not advocating sucking up to influential bloggers. They’re busy building their own blogging business and have most likely built a blogging support network of peers already.”

    I think what people sometimes forget is that they and their peers *are* the next (potential) influencers 🙂

    Actively building that community by encouraging your peers and being encouraged by them is so important.

    Huge gratitude to those who’ve gone ahead, but yeah — find someone in your peer group and lift each other up! LOVE THIS!!

    Thanks for making my Monday morning spectacular 🙂

    Wendy

    1. Wendy,

      Thank you so much! My personal opinion is that people are wasting their time with contacting influencers to share their content. Write great content and people will naturally share it, right?

      Thanks for reading and commenting. Happy Monday to you!

  4. this is a great post. lots I can learn from it. My blog is still pretty new. I renamed it and rebranded it earlier this year. Now, my traffic is so so…about 600-800 ppl per day but I don’t get any comments. I don’t understand why but I get comments over in wordpress dashboard. I dont’ even understand that as I have a self hosted blog. I can’t even reply to the comments that are over under the wordpress panel. I think it has something to do with Jetpack (which I otherwise like).

    I really need to find a blogging partner. Just no idea where to look.

    1. I have in the past but now even when I do, i still don’t get replies. I’m not even a new blogger but I had to laser focus my blog so it was like starting from square 1! You just gave me an idea of someone! She and I used to read each others blogs a lot and then some how we disconnected but we still connect on social media.

      thanks for the idea

  5. This is a really great idea and something I will be considering. I believe my greatest challenge would be finding someone I think has the same goals and intentions. I have a bit of an unusual niche and not the usual build and conquer attitude so finding someone I trusted AND enjoyed working with will be critical. Still, I’m sure the idea has merit so I’m going to spend some time working on this idea. Thank you!

  6. I’d probably have to say Janice has been my blogging buddy since close to the beginning. It was a great help to get me started, and we still bounce ideas off each today. In fact, JP and I just presented a blogging session together at a conference!

    And I can’t forget to mention you’ve helped quite a bit along the way too, Peg!!

  7. Hi Peg!! Love this post and your transparency. Super cool idea and I am so still seeking a blogging buddy. Thanks for reminding me of how great it can be to grow your blog with someone. Blog on!! Jenelle

  8. I think this might be my fave post you’ve ever written. It’s an incredible chronicle of what true support looks like. Not that off-handed, one time, social media support, but true no strings attached, only want to see you succeed support. I cheer when you cheer and cry when you cry. (even though we’re not criers). 🙂

    I am amazed at the evolution of our relationship, but more than that, how our support of one another has catapulted our success.

    There is no way I could have accomplished 1/8th of what I have without you alongside me for every bit of it. Thank you for being so much more than my blogging buddy today and every day!

  9. Awesome post – I just commented on Rebekah’s Facebook Post then thought I had better be a good bloggy friend and comment here as blog comments rule…. so, again… #truth. Find. Someone. Who. Is. In. Approximately. The. Same. Place. You. Are. With. Blogging. I don’t know how many times i recommend this to people when they want to jump straight into writing for Entrepreneur or having their posts linked to by Social Media Examiner and other big blogs… that’s where the real magic is – in people that will build you up as you build them up, not chasing after influencers who don’t care as much about you as your blogging buddy. And now I can just show them this post haha. I have a few GREAT blogging buddies and I love both of your blogs of course!

  10. Thanks for mentioning Chrissie Watson, Peg. I haven’t met her yet so I just started following her. One day I’ll find the right person to be my blogging buddy. And when I do I’m sure it will be exactly what I need when I need it!

  11. Excellent tips (bookmarked), but the thing that hooked me was that you both looked like you were having fun together! Blogging should be FUN — solo or duet. Thanks!

  12. What an inspiring article, Peg! I never thought about having a blogging partner. As a solopreneur, doing it all, it’s a struggle keeping my blog posts consistent. Having a partner that keeps me accountable would be amazing. I am going to seriously look into this. Thank you! You are one of my favorite bloggers. Rebekah is too!

  13. Congratulations to both you and Rebekah for doing so well with your blogs. This post is an eye opener to thinking about a Blogging Partner. It would be the kind of motivation that someone would need in order to stay on track but also move forward to a more successful blog. Thank you for this post and these great ideas.

    I challenged myself to starting another blog, so now having both is keeping me on my toes 🙂

  14. I haven’t got a blogging partner as don’t really know anyone else doing it personally.

    Have however got a few friends who work in web design and marketing that i find it helpful to run things through with and get their opinions.

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