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Are Facebook Q & A’s the Next Big Thing? I Think So!

The concept of a Facebook conversation has been around for a while but Twitter chats have been traditionally more popular. I've worked on a few Facebook Q & A's that were a huge success and I'll explain how they work.

Based on conversation threads which are “available for Page owners and public figures with 10,000 followers or more, allow people to click a “reply” button, which sits alongside the “like” button, to respond directly to an individual comment and engage in a branched-off discussion.” CNET talked about this when it was first announced in March but more recently big names, such as Martha Stewart and Guy Kawasaki, have started using these for Facebook Q & A. (Full disclosure: I work with Guy Kawasaki and manage his social media presence.)

martha

How it works: You promote that you are going to have a live Q & A on your Facebook page through all your available social channels. The format is similar to a Reddit Ask Me Anything (AMA). Here's a link to a Storify I created from an AMA that Guy did.

We promoted Guy's live Q & A on Facebook, Twitter, LinkedIn, Pinterest and in a relevant community on Google+. You could also add it to your weekly email or other public communications. We tweeted things like this:

At the time that the Q & A was going live, we posted a photo with text to the Facebook page to signal that the Q & A was starting. Then the questions started pouring in! Of course, on your Facebook page you may not have as many followers but this doesn't mean that you shouldn't start the conversation and use this tool to engage more personally with your Facebook community. (refresh your browser if the Facebook embedded post isn't live below)

Post by Guy Kawasaki.

This Facebook live Q & A received 264 likes, 41 shares, and 410 comments so I'd say that it was a huge success. We had the challenge of it being on Halloween night so I'm predicting next time we'll have more participation. If you want to make sure that you don't miss future live Q & A events with Guy, like his Facebook page if you haven't already.

I've started hosting a Facebook Q&A on my Page each week called Thanks a Latte Friday Q&A to say thank you to all the people who support my blog and social media. People love it! If you want to join in you can find them at 2 pm ET here.

Pros:

• It reached a lot of people.
• Live questions and answers are fun!
• People loved engaging directly with Guy and Martha in their chats. And yes, Guy did respond to all the questions on Facebook himself. He is a very fast on the keyboard.
• The Q & A stays on your Facebook page so it has a longer life than a Twitter chat.
• You can pin the post to the top of your Facebook page for better visibility.
• You can embed the Facebook post in a WordPress blog to extent the lifespan of your event. (see what I did there)
• It's a more targeted Facebook interaction and conversation than a regular post.

Cons:

• The user interface is a little clunky if you try from mobile. Desktop is best for this.
• It was hard to catch each question when they were coming in so fast.

What do you think? Are you going to give a Facebook live Q & A a try?

Additional reading:
Improving conversations with Facebook on Replies

Photo credit: Big Stock Photos

Article by Peg Fitzpatrick

8 Comments

  1. I keep asking myself why it has not started yet :-). Just a question: How do you send the notification to the fans that the live Q&A to the fans?

  2. ivomadaleno I think people have been doing them but maybe not promoting it too much.
    That’s a Facebook thing, they haven’t announced anything about it yet.

  3. PegFitzpatrick that notify feature is only available for Guy and other “Big names” 🙂 ?

  4. Great post!  I have been thinking about doing this with my students. I think it would be more effective since no one is limited to 140 characters.

  5. Thanks for this post with how tos. I assume the real goal for Guy’s team was to get sign ups for the webinar the next day. Was it effective for that? I was following on the android app, so you couldn’t see what Qs his As we’re for, but I could tell for most and I did enjoy it. Been meaning to go back through the post on my desktop.

  6. ErinJandaRawlings It would be great to do with students because the post and all the Q & A stays on the page. I love Twitter but the character limitations can be hard for responses.

  7. AnnDonnelly We were testing out Q & A’s and we were hoping to get sign ups for the webinar the next day as well. We are both marketers by nature so there is a goal for main activities.
    I didn’t follow it on the mobile app so I’ll have to check that out. When the comments really started pouring in, it was hard to follow but that is the same on Twitter.

  8. Peggy,
    I really love this possibility!  Hope it is rolled out to pages & public figures with less than 10,000 likes (fans) as well.  I would think it would be a great tool for building a fan base too!  🙂
    Thanks for sharing your insight, and for your consistent awesomeness!!
    ~Keri

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