Once you get past the basics of Twitter, there are many different types of apps and programs that you can use to boost your Twitter activity. These are five tools I feel everyone on Twitter should be using that will help give you more time to tweet and make your tweets more effective.
1. Buffer – Organize your tweets
“Tweets that are spaced appropriately get higher CTRs, according to Zarrella's research. Buffer recommends putting a space of 30 minutes before and after the tweets for which you want high engagement.” from Neil Patel.
Buffer will help you stay organized and analyze your tweets to send out when you want them to go. I like to look at the analytics each week to see what was popular and if a certain style tweet got more retweets and favorites. If I have something that did well, I can rebuffer it to go out again.
HootSuite – Many of the same features as Buffer but with additional features like bulk upload for great scheduling. Hootsuite is also for social media engagement and listening – not just posting as Buffer is. There's lots of built in apps and other bells and whistles.
Sprout Social – The best for social media planning, listening, and engagement for teams. I love the analytics in Sprout and they have live chat when you get stuck and need help.
2. TweetDeck – Catch all the activity
I've loved TweetDeck for years and it continues to be my favorite place to catch tweet chats and follow Twitter lists. I have columns set up for mentions, notifications, and lists I like to follow. It's easy to update these with a few clicks and create a great Twitter hub of activity. I also like using the updated Twitter website with all the updates they've made but for following a Twitter chat you need a bigger view with more columns.
3. Topsy – Find the conversation
Topsy is great for following trends and monitoring your brand on Twitter.
4. Social Bro – Maximize your Interactions
I love Social Bro's best times to tweet report and I run this once a week and send it to Buffer to optimize my tweets.
I also use Social Bro to unfollow people who don't follow me back, follow back new followers, and to find out what my followers are talking about. There's many different types of reports that you can set up to monitor hashtags or add people to lists.
The SocialBro dashboard is the heart and soul of the platform, providing users with a clear summary and holistic view of what’s going on in their Twitter community with statistics, graphs and features, including:
- Community stats
- Engagement stats
- New followers and recent unfollows
- Influencers and who is being influenced
5. Canva – Create visuals for your Tweets
Tweets with visuals get a much higher rate of engagement. In fact, if you use images in your tweet, you will receive higher clickthrough rates — as much as 18%, 89% more favorites, and 150% more retweets. Totally worth the time it takes to create one!
— Peg Fitzpatrick (@PegFitzpatrick) April 25, 2015
I use Canva to create graphics for Twitter and it's pretty quick once you get the hang of it. You can create the images, download them, and add them to tweets straight in Twitter or in Buffer. Use Sprout Social if you want to schedule the same tweet multiple times with the image. Runners-up for Twitter visuals Pablo by Buffer Word Swag for your phone Please check out my Twitter Tips Pinterest resource board for more information about Twitter. Follow Peg Fitzpatrick's board Twitter Tips on Pinterest.
I love to get my images from Big Stock Photos – I have a plan where I get five photos per day and it works really well for me.
I hope these five tools give you some ideas to spice up your tweets on Twitter, share them at the best time, and to find who you can connect with on Twitter. What are your favorite Twitter tools and how do you use them? I'd love to hear about them in the comments below.