Switching Gears: Keywords Are the New Hashtags on Pinterest
Wondering how to level up your Pinterest game? Forget hashtags; it's all about keywords now! Here are three game-changing tips that could make a huge difference for your Pinterest account.
2021 UPDATE: Use keywords, not hashtags, for Pinterest success.
In my previous guide, “The Quick and Dirty Guide to Hashtags on Pinterest,” I talked about how hashtags were the go-to for pin descriptions. But times have changed, my friends. Now, it's all about using keywords effectively in your pin descriptions. Just type in a relevant keyword or phrase, and you're good to go. If you want to make changes later, simply edit the pin description.
Types of Keywords to Consider:
Location-based Keywords: Think along the lines of “Los Angeles Day,” “Big Apple,” or “NYC.”
Industry Keywords: Use terms like “Fashionista” or “Fashion Blogger.”
Holiday Keywords: Go for “Fourth of July” or “Christmas Eve.”
Calls to Action: Use phrases like “Pin it for later,” “Click to read,” or “Pin to win.”
Branded Keywords: I use “Thanks a Latte” for my Facebook Live sessions, and it works across all my social media posts on that topic. “My Book Club” was the first keyword phrase I used for my Twitter chat, and it has its own Pinterest board.
Remember when McDonald’s switched to all-day breakfast? They used the keyword “All Day Breakfast,” and it worked wonders for them.