Do blogs need SEO? What is SEO?(resources at the bottom) Does everyone have SEO? These are the things that I was pondering this week along with a few friends of mine.
I am a fairly new blogger with limited SEO knowledge so when I first started my blog it had none at all. I am lucky to have friends who helped me along the way with my blog launch and Josepf Haslam gave my blog a special SEO makeover. See the video here. (Warning: I know nothing about SEO but I am having a good hair day. And I giggle. Now you know.)
Here is what Josepf had to say about my SEO makeover: (Josepf’s blog link for The SEO CMO)
“I like your blog and I want people to be able to find you. Without SEO, people cannot find your blog in the huge ocean of the blogosphere. There are 2 ways that SEO can help the right people find you.
- Your site must be “organized” properly for SEO
- Pingbacks or other reputable sites linking back to your site
When you organize your blog, you create the opportunity for the Search Engines to find you. This creates organic traffic which creates real relevance for bloggers. You want the right people, folks who will enjoy your message, to find your blog and return.”
Think of your blog SEO as playing with Legos. You have two choices with Legos: the big huge overwhelming tub of pieces or a focused kit of Legos to build a castle. With the large tub, you will have lots of fun building creative, fun things but no one might see them except your mom (only if you can get her to read your blog). Or you can use the custom kit for a castle, use the pieces and instructions to build a beautiful castle that people will find on a Google search using the keywords “castle and Legos.” Build your blog, or castle in this scenario, with the goal of having people find it and enjoy it. Share your creativity, smarts and hard work with the right people who will love it!
Here is what a few other friends thought about SEO and blogs:
I use a plugin called All in One SEO – Pro Version by SemperFi Web Design this plugin for KeithPrivette.com has overall SEO for the site and does a real nice job of per post SEO also. The best thing about this product is you plug and play SEO and not have to code it for yourself. This makes for better utilization of the SEO structures, keywords, and functionality. If you don’t learn and understand how to utilize SEO you are fighting an uphill battle if you want people to actually read what you are putting out.
My suggestion for new users to producing a blog for themselves or providing guidance to a client or your own business invest time in learning, understanding, and using SEO products. Secondly, find local folks that know about this and can help you understand, it will be time or money well spent!
Ever since I bought and set up Genesis on my site, I have been thinking, “I really need to work on the SEO aspect of this program. That’s part of what makes it so valuable!”
I have not gotten there yet.
Part of it is a feeling that I don’t really need to optimize my site. My mission, paradoxically, has never really focused on numbers of any kind. I like getting comments because they represent conversation, and just like retweets or Facebook likes, being found high on a Google page is nice and may deliver traffic, but it won’t necessarily deliver relationships.
Also, I am in the lucky position of primarily blogging because I enjoy it and I enjoy the opportunity to share with others. Any SEO work I do would be part of my free-time activities, and given the option, I’d rather write than work on keyword optimization for my blog. That’s not to say my approach is the right one, and it might change, but for now, SEO is a priority but not the highest priority.
Don’t tell Josepf. 🙂
I do not use SEO on my current blog SheOwnsIt.com. My previous ventures where mostly offline so I’m new to SEO and blogging in general. My site is fairly new and a work in progress, so while I decide on the direction I’m going with this project, I’ve been reading up on SEO instead of jumping in. I have however found a wealth of SEO information on Jill Whalen’s (@jilwhalen) site “High Rankings” and am definitely beginning to see the value.
My approach to SEO and blogging starts at a high strategic level. That is to say, at Tonner Doll we realized that even though our Facebook page was the most robust platform we had it all really needed to be directed down into our blog (which we did not have at the time of my hire). The reason for this of course is SEO/SEM. Blogging is about (among other things) building an indexable content profile that maps into the keyword traffic you would like to compete for in organics. Blogging strategy involves having knowledge of those market places (and their keywords) and building a systematic content and titling library that lets Google know that your domain is “about” those things. Links through real and engaged blog to blog conversation on those themes can be the second layer of this, using guest posts and comments as part of a real social interaction that improves the blog’s network both in the SEO sense, but more importantly in the social sense. A large part of what we are now doing at Tonner Doll is stimulating the blogging world on our topics (through heavy blog quotation and citation) and growing its base (through inspiring others to blog). The SE keyword footprint is growing as we grow and support others.
A second part of this SEO and blogging strategy is using our blog as a hub for all our social media platforms. When we release products in videos on YouTube, for instance, they pass first through our blog. The blog post anchors the media and gives it lasting power, especially since we have yet to waken YouTube socially. Users on Facebook or through email encounter our blog as our main media center this way. We coordinate our Twitter and Facebook content in a blog centric way as well. The entire point is to use the blog as a main communicator to Google about what our site and our platforms are about.
Your turn! What do you do for SEO on your blog? If you don’t use SEO, why?
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