In the military, the rules of engagement (ROE) determine when, where, and how force shall be used. Social media engagement is crucial to your social media success. How do you create your social media ROE to maximize your return on investment (ROI)? While not suggesting that force be used, the ... READ the POST
Goodbye SEO, Hello SMO (Social Media Optimization)
I've never written for SEO but chose to write about what I was passionate about and for people. I always have a reader in mind for my articles. They could be based on a conversation with a friend or question that someone asked me on social media. Sometimes these questions lead to a longer form ... READ the POST
Personal Insights into Guy Kawasaki
As a new monthly feature for 12 Most, I will be interviewing leaders within their fields and gaining some personal insights into them beyond what we see everyday in their posts, tweets and blogs. First up is Guy Kawasaki, a supporter of 12 Most from the earliest days, the co-founder of Alltop.com, ... READ the POST
