For the past year and a half, businesses have been closed and then open and closed again. No one has been slingshotting more than small businesses. Social media is a cost-effective way to keep your customers up-to-date and maintain a connection with your customers. Here are some of the ways ... READ the POST
Quick and Dirty Guide to Hashtags on Pinterest
To hashtag or not to hashtag on Pinterest? The answer on almost every social platform is yes, use hashtags. In this article, I'm going to give you a quick and dirty look at how to create a smart strategy for your Pinterest marketing plan. This updated Pinterest strategy will help you get more ... READ the POST
How to Harness Your Authentic Voice and Think Bigger
In the online world, the echo chamber is getting bigger by the day. If you're struggling with how to harness your authentic voice and get your ideas heard, then this article and book are for you. For My Book Club this month I read Louder Than Words: Harness the Power of Your Authentic Voice by ... READ the POST
Are You Ready for a Do Over? Time to Stop Day Dreaming and Start Doing!
Hey book lovers! You're in for a treat this month, I interviewed the delightful and smart Jon Acuff. We talked about his latest book, Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck. I'm sticking with my people as Jon is a Penguin Portfolio author too! I love creating ... READ the POST
10 Start Up Secrets You Don’t Have to Learn the Hard Way
The Art of the Start 2.0 is the quintessential guide for anyone starting anything written by Guy Kawasaki. I had a recent one-on-one interview with Guy to talk about The Art of the Start for My Book Club and got some great takeaways that you can use to help with your business or entrepreneurial ... READ the POST
Be Positive: Why Your Social Media Persona Really Does Matter
What is your social media persona? It's how people see you in all your online presence rolled into a big ball. It's the text in your bio, your social media avatar, all the visual elements, and last but not least what you say, of course, counts as well. Using all these pieces, snap decisions are made ... READ the POST
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