Instagram Analytics: What to Measure to Grow Your Instagram
I've spent the past few months testing the top tools for Instagram analytics. If you're interested in growing your Instagram account, you'll learn the top features of these tools and which tools will work best for you. I encourage you to test them and find the best one that meets your needs.
Did you know?
Over 600 million people use Instagram. WOW!
What's up with Instagram analytics?
You can find these metrics in the Instagram app once you upgrade to a business account:
Insights for Instagram Posts and stories
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Impressions: Total number of times your post or story was seen
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Reach: Number of unique accounts who saw your post or story
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Website Clicks: Number of accounts that have tapped the website link on your Business Profile
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Follower Activity: Average times your followers are on Instagram on a typical day
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Video Views: Number of times your video was viewed for 3 or more seconds
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Saves: The number of unique accounts that saved your post
Stories last for 24 hours, before expiring.
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Replies: Number of times people send messages through the Send Message option on your story
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Exits: The number of times someone swiped from one of your stories to someone else's story, or returned to their Feed.
Currently, Instagram doesn't offer insights for live content.
[clickToTweet tweet=”Did you know over 150 million people use Instagram stories every day?” quote=”Did you know over 150 million people use Instagram stories every day?” theme=”style1″]
Please enjoy all the slides with information on each of these Instagram management and measurement platforms:
Iconosquare – Social feed monitoring and great to find influencers
Hootsuite – Social all-in-one tool
Later – link in bio feature is awesome!
Planoly – My favorite Instagram management tool
Sprout Social – great reports for client work
Locowise – major analytics for agencies
Gallery Metrics – adds a dynamic, shoppable link to your Instagram bio
Official Instagram partners:
Instagram Partners combine expertise and technology to make getting great results on Instagram simple. Of the tools that I tested, the following are official Instagram partners:
- Iconosquare
- Sprout Social
- Hootsuite
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From Visually.
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Resource articles:
47 Social Media Statistics to Bookmark for 2017
Nice information. Thanks
You’re welcome!
Hey Peg,
Instagram is one of the most used and famous platform to do marketing. As integral favors strictly posting of pictures and videos. Anyone can do branding of their product on Instagram.
Responding back to your followers is the one key activity that helps to expand your popularity. Now-a-days, Hootsuite is commonly used and it gains high popularity in online social media marketing tool. It is very helpful to manage our social media profiles and pages. Eventually, thanks for revealing a light on this topic.
With best wishes,
Amar kumar
Thanks for reading and commenting!
Thank you for sharing Instagram insta analytics tool.