Authentic Connections and Ageless Creativity with Sandra Sallin
In this engaging and heartfelt episode, Peg Fitzpatrick welcomes Sandra Sallin, an inspiring content creator who has made waves in the social media world with her captivating YouTube channel. Together, they explore the art of building genuine connections online, Sandraβs unique on-camera confidence and the essential role health and community play as we age. The conversation also highlights the power of Sandra's storytelling on her YouTube channel and the impact of authentic interactions in nurturing a lively, supportive community.
Join us for a delightful mix of wisdom, humor, and motivation to pursue your passions and maintain curiosity at any stage of life.
Top Takeaways:
- Building authentic connections makes a real impact in social media.
- Pursuing content creation from your passions keeps it fun and relatable.
- Confidence on camera can come from treating the audience like friends.
- Health awareness and regular check-ups are crucial, especially as we age.
- Community thrives on meaningful interactions, not just likes or numbers.
- Authenticity resonates deeply, fostering audience loyalty and connection.
- Aging gracefully can be empowering and inspire others.
- Personal stories can uplift and motivate audiences in their own journeys.
- Curiosity and openness to learning are key to lifelong growth and fulfillment.
- Genuine, personal engagement enhances online connections and support.
Chapters:
- 00:00 β Building Authentic Connections
- 08:55 β The Journey to Content Creation
- 17:57 β Authenticity and Confidence on Camera
- 25:09 β Health, Aging, and Community Building
- 34:00 β Empowerment Through Storytelling and Connection
Whether youβre starting out or looking to reconnect with your creative spark, this episode is a reminder that itβs never too late to share your voice and make a difference online. Tune in, get inspired, and discover how Sandraβs journey can motivate you to embrace your path confidently and authentically.
PLEASE follow Sandra's YouTube Channel here
PODCAST:
Transcript with Speakers Peg Fitzpatrick and Sandra Sallin (this is an AI transcript so it's not perfect)
Peg Fitzpatrick (00:05.038):
Today we are going to talk about building authentic connections with Sandra Sallin, who is my friend and she's going to join us. I'm going to bring her in as soon as she is here.
Peg Fitzpatrick (00:27.566):
Thanks for joining. Let me know where you guys are. I'm gonna try saying, there we go. Hello. It worked. Woo, look at us doing the internet. How impressive is that? I know. Rich was like, you're going live with Sandra. Is it gonna be like six hours long? I'm like, no, we would not do that to people. So hello, everybody. I am Peg Fitzpatrick.
And this is one of my social success series. And today, as I mentioned, we are going to talk with Sandra Sallin, who is literally one of my favorite people on the whole entire planet. And she is so inspiring. You guys are going to love hearing what Sandra has to say. So I'm very happy you're here, Sandra. Thank you. Welcome to my talk show.
Sandra Sallin:
Isn't that fun? I love that idea.
Peg Fitzpatrick
So you are, as I mentioned, so inspiring to me. And part of that is because you are an 80, and I'm not giving away your age, because you say it in your own bio, but you are, you should be. You're an 83-year-old beauty creator and you are like a phenomenon on Instagram and YouTube. People love you and your content. So can you tell me what's inspired your passion for creating videos and Instagram content?
Sandra Sallin
It wasn't really me. Well, first of all, do you like me better with glasses or without?
Peg Fitzpatrick:
I love both. I mean, if you need them to see, then leave them on. But I mean, they, you always look great with glasses. I never wear mine online.
Sandra Sallin:
Alright. Well, my husband likes glasses also. Yeah. Okay. So what inspired me? I wasn't inspired. What happened was my son said, you've got to do videos, mom. And you said, you've got to do videos, Sandy. And I said, huh?
I don't know what to do. What am I going to talk about? And so, so I didn't and it took me forever and it was stupid because my son at least once a month would say, you've got to do videos, mother. But I really didn't know what I was going to talk about. Then do you want to know more?
Peg Fitzpatrick (02:49.816):
Keep going. I'm listening.
Sandra Sallin:
Alright. So then what happened was I watched somebody on YouTube talking about how if you're searching for something and you're one person, you've got to know that there are thousands searching for the same thing. And what I was searching for was makeup for the mature. And I'm talking about really mature. I'm not talking about these little, these youngster. And your 30s. Yeah, 30s, 40s. My God, I'm 50. I'm talking about 60s, 70s and 80s. Yeah. were a lot of people. And I thought, well, since I'm really interested in it, maybe that's what I'll do.
Sandra Sallin:
I started with, you'll love this, because I love doing Instagram lives because I really felt like I was talking to people. So I did one on lipstick and how to make it more luscious looking. And I thought, well, I'll do one. And people really liked it. And I thought, huh?
And they wanted more.
Peg Fitzpatrick:
That's how it started. With your love of lipstick. And by the way, everybody, Sandra picked out this lipstick for me. I always wear my Chanel. It's the Chanel that you sent me because it's the best color. It's the best color on camera, really is.
Sandra Sallin:
You know what? It looks fabulous with your jacket.
Peg FItzpatrick:
I did super pink today. Pink with more pink. Yeah. I mean, I didn't have, I sent Sandra some pre-questions, but like just, starting back, part of the reason that your son Matt and I both think you should go live or be on video is because you have, obviously you have such a great personality, but you also have a Hollywood background of camera experience and things that maybe at this stage you weren't necessarily thinking, I used to be in commercials and I've been in front of the camera, but I think all of those things really, sometimes are.
The backgrounds don't realize that things that we've done in our past relate so much to what we're doing now or what, like, you really started out, you were gonna be, well, we didn't even talk about your, your first main career was you were a fine artist. And I don't know if there's a painting right behind you; think there is that way. Yep. There's, there's a little bit of one of Sandra's paintings. So Sandra was a fine artist for decades. She created like a beautiful art. So this is Sandra's like, next thing. This is just like a next thing that she's doing
Peg Fitzpatrick (05:14.69):
But so many of the other things that she did in her life, creativity and obviously being an artist is all expression, right? But a different way. So yeah, I think it like it all kind of tied into what you do now, even though it wasn't what you did for your main thing.
Sandra Sallin:
A funny thing, I read about people, you know, being worried about being in front of a camera. I just never was. And I don't even when I did commercials, it was always just really me and I just never bothered me. I even, you know, I think one of the questions maybe was when I talk on like on YouTube or on Instagram, I'm really talking to a friend. It's not a whole group of people, but I think that it's one friend and that I'm talking, we're out to lunch and we're having a really nice conversation.
Peg :
So you kind of boiled down what marketing is, even though you're not a marketing professional, like you have, you've created what they call like your avatar, your like ideal customer, your ideal client, all those things mean the same thing, but you like boil that down without even knowing all the marketing speak of just like, I'm just going to focus on like one person and you don't think, this is scary. We're live right now. And who's going to see the video? You're just like, I'm looking at the camera, having a conversation and it's with
It's fine. Isn't that interesting?
Sandra Sallin:
It is. And you know what else is funny? I talk about a lot of things that a lot of people don't want to talk about or that I'm photographed in a way that nobody in their right mind would be photographed. But I don't even think anything of it until I meet somebody and they know so much about me and I don't understand how they know so much about me, not realizing that I've spilled it all.
Peg:
I know some of your YouTube thumbnails crack me up. Your before and after pictures are literally the best. They really are. Personally would never, like I love makeup too. Sandra and I both love makeup. It's one of our little bonding things, but I have never filmed anything like with no makeup to do like a get ready with me. But part of that is people don't follow me for that. They would be like, Who cares? Like we want to know the marketing aspect of things. So I think for me, people would be like, wow, she looks a little tired today. Why does she have no color in her face? Cause I have to say, that's one thing when you're older color disappears from your face. Like it's draining out. I think, right?
Sandra Sallin (?):
Yes. do think. Yes. Well, I have a girlfriend who owns a makeup company and she was aghast and shocked. What do you mean filming right after you've had surgery? Are you out of your mind?
She was really, don't do that, don't ever do that. And then she said, maybe I'm wrong.
Peg Fitzpatrick (09:54.346):
It's just, it just takes courage, right? To do the no makeup thing. You know, you just have to say, you know what, other people do it. I mean, I mean, to be honest, like Hannah Martin makeup, she's somebody that you love, Hannah Martin. She is so stunningly beautiful before with no makeup. And then she puts makeup on and she's like,
Sandra Sallin:
Stunning times, everything. But you, you and I are not, Hannah's probably 30s, but I mean, that was a while ago for us. So, I mean, she does look great before and after. So we'll go back to our questions every day. And if you're watching, I am going to do a giveaway for my new book at the end. I'm gonna give you guys a secret word that you're gonna have to comment in this post when it's on as an actual post.
Peg Fitzpatrick (?):
So at the end, we will do a giveaway for a book.
Sandra Sallin:
I've already ordered yours.
Peg
Thank you. I appreciate that. What does authenticity mean to you in your post? And how is that? I think you already answered that one because you talked about how you're just talking to one person. So confidence on camera isn't easy for most people. What has helped build yours? And what advice would you share for anyone who's camera shy?
Sandra Sallin (?):
It really is talking to somebody over lunch. That it's that I really am talking. I really feel like I'm talking to a person. I'm not. That's about it. Yeah. Kind of think of it as talking to one person. You're not talking to thousands. But if you're just talking to one person and having lunch and giving them ideas and having back and forth, even though there's no back and forth. But it's the way I would talk to somebody. Yeah.
Sandra Sallin:
When was the last time I went out to lunch?
Peg: July?
Sandra Sallin (?):
I don't know if it was that in July. Right. It was with you.
Peg:
I visited Sandra in July, everybody. And we went out to lunch and it was the best. So you're constantly learning and mastering new skills, which I think a lot of people say, you know, anybody who's not a millennial or above, that it's just beyond them. But so what's your secret to staying curious and open to evolving tech?
Sandra Sallin (?):
I would say that it's just being curious. I've been, I, you know, I go down deep dark holes, you know, to find the answers to things. And suddenly I'll be, I'll read some little thing. What was it? The latest was the, the, I've been reading a series of books by Robert Dugani and I wanted to know his background. And so I'll go deep, deep, deep, deep, deep and, and find, find out things that nobody knows about.
I was a beta tester and this had to be 20, 30 years ago. Love finding, I think of a computer as being like this wizard and I love it and finding out how to do new things, I find it very exciting. Mean, didn't come out, am I too close?
Peg:
I'm probably too close. We're like leaning in to talk to each other. It's totally fine.
Sandra Sallin:
So when I did, so being a beta tester, I find, as I say, computer and the iPhone just like a wizard. I've got magic in my hands. And so I want to know more and to be able to do more. I love it. Mean, I talk about my Photoshop, Instagram, and Instagram isn't easy. And what else? Video editing. My god. That's hard.
Peg Fitzpatrick (?):
Video editing is one of the hardest things I think.
Sandra Sallin (?):
To be honest, I think it is too. So do you, wait, I just had a question. I totally lost my train of thought that I was gonna ask you. From Beta. Maybe it'll come back to me. You know how things come in your head and then they're gone? That just happened.
Peg Fitzpatrick (12:10.542):
So you've built really great connections in the beauty with beauty influencers and other YouTubers, which I think has helped you grow a lot. What's your approach to reaching out and how do you recommend others make those connections?
Sandra Sallin (?):
You know, I think of them, other people or other people as real people and I don't do it to use people.
Sandra Sallin (?):
But if somebody has a great looking outfit, I won't just give a heart or a check or a thumbs up. I'll really say something. I relate to Hannah Martin and her gorgeous children. I may never talk about her makeup, but I do talk about her children. And maybe she's putting too much emphasis on the new, you know, on Bo and maybe she should be doing more on Bear. I mean, I talk about, you know, I talk to people on a real level as opposed to a computer level and just the exterior level that I see. I try and see more than just what's in, you know, just the picture. Like I just saw Linda, right? How can Linda, right, is a very, very stylish woman who has a shop in Paris and dresses so great and so I talk about, you know, how, maybe you should start wearing burlap sack.
Sandra Sallin:
I mean, it's enough that you're so gorgeous. And why does anybody need a Dior pair of blue jeans? I'm sure nobody talked to her that way. But I talked to her in a way, you know, in a real way. And that's how I think I've gotten.
Sandra Sallin (?):
Leave authentic, like true comments, not just like a heart and a like and a really short thing that really anybody could say that isn't really meaningful.
Peg Fitzpatrick (?):
It doesn't mean anything. Right. It is important to do that. So yeah, if you guys like people's content, make sure that you're giving them like thoughtful comments that are more than three words. YouTube, not YouTube, but Instagram really does look at that. Like how many conversations you're having in direct messages with people, they look at all of those things when they decide who to show things to. So it helps people a lot. And as the algorithms keep us from seeing people. Like sometimes I have to go search out people who I like because they're not showing up in my feed. Then I really make sure that I go to those people. You can do like the little bell or star on any of the social platforms to make sure you see all of people's content.
Sandra Sallin (?):
Yep, somebody said. I know what you mean. Yes, I've done that.
Peg Fitzpatrick (?):
Yeah, you can do the little bell or the little star that shows you, so you see all of someone's posts. Because you don't see stuff anymore. It's so hard. And then I'm like, You know, I haven't seen so-and-so's stuff in a long time. Like Hannah Martin, we'll just keep talking about Hannah Martin, because I love her too. But I mean, I've commented on her stuff a bunch. know, I sent her, know, like, shared her stuff before. And then sometimes I just don't even see it. And I know she's posting all the time.
Sandra Sallin:
She is. I just saw something this morning and thought, well, I missed something on Sunday.
Peg Fitzpatrick (?):
Yeah, right. I think part of that is right now because of all the politics stuff. I think all the ad spends on stuff is taking up a lot of the algorithm space, which stinks. You're right. I have thought that maybe it will get back to normal ish, but who knows?
Peg:
Building an online community where people feel seen as rare, what has been the most rewarding part of bringing people together through your content? Because you have a lot of commenting on your YouTube videos and your Instagram.
Sandra Sallin:
You know, I am very moved that I've helped people who, you know, they see me at 83 next month, 84. Do you believe the year after that I'm going to be 85? God, I do believe it. believe you're just going to keep going forever, my God.
Sandra Sallin (?):
Wait, what was I going say? So people see me. So people see me and they see me doing ridiculous things or just being me. And this woman was writing that she was a realtor.
Sandra Sallin (?):
And she thought, well, I'm 65, so I need to retire because I don't, I'm not going to do anything anymore. And then she saw my videos and she thought, my God, this woman is in her eighties and she's doing things and she's active and she wears makeup and she's out there. you know, she said, you know what? I stopped, I went out of retirement. I started wearing makeup and I went back to work. so, yes.
Peg Fitzpatrick (16:58.766):
And that's, isn't that phenomenal? feel like 65 is outdated at this point, right? Mean, we have a lot more outdated, you know, because there are people who retire at 25 and there are people who, are they going to do? I'm like, what are you going to do for 60 years?
Sandra Sallin (?):
Well, I'm with you, but it is when people, that's why I also talk about my health. I want people to know that I don't live in some perfect world. That I've got my issues, nobody's life is perfect. That's why I let them see me looking ridiculous. was looking at something the other day and I'd had a basal cell cancer on my forehead and I see me with a big bandage here and a big bandage there and I thought, know, let people see what it's really like.
Peg Fitzpatrick (?):
You know, I know where you have scars and I never ever, ever notice them on anything online. I never see them.
Sandra Sallin (?):
To be honest, I don't even pay attention to them. Don't. They are so, I think it's just like getting past that. Because I think one of the things when you're filming yourself a lot and you're on Instagram a lot and YouTube a
yourself a lot, you're looking at yourself a lot and it's very unnatural. Like you can be really overly critical and be like, you know what, I'm not gonna film myself because my face looks a little puffy today or like, you know, a million things. And it's like, you know what, I just, I don't even care about that anymore because this is what I look like today, everybody like, hey, I feel like it's a good version of me. We're never gonna be perfect. There's no perfect.
Sandra Sallin (?):
My husband, the producer director, I made a video and I just sat down here and I didn't have any light. I don't even know if the light is good right now. I just sat down here and I did this video. I looked terrible, but the video did so well. My husband said, I never want you to sit down and do a video and look like that. And nobody cares. And I didn't care. I still don't.
Peg Fitzpatrick (?):
Well, Bob is the best. Sandra's husband, Bob, he's a legend. He is a legend. And he's so great with filming because he has had a very long career in Hollywood doing all different kinds of things, writing, producing. But mostly he's Sandra's secret weapon behind the scenes. Right.
Sandra Sallin (?):
You're so lucky that way. I did two point lighting today, so we'll see how mine is. You had California sunshine. I look dark or not, but anyway, I did it myself. Well, you'll find out later.
Peg Fitzpatrick (19:22.378):
You're so right. I? Yes, you're right. Totally got kicked off Instagram. That's week two. So that is not cool. I'm going to try to add Sandra back in again and I'm going to finish up our Instagram live where we're talking about authenticity and here we go I'm adding being online and being yourself and how that connects with people. So I don't know why Instagram, this is the second time you have bumped me off while I'm live. Sorry, Sandra, that is week two where I got like just randomly knocked off. Sandra got knocked off, I'm gonna add her in again. Instagram is not loving us today, hello. I keep on seeing this white screen that says request to be in this live video. Well, you're live now.
Peg Fitzpatrick (?):
Now we're back live. I don't know why that happened two weeks in a row. Now you just popped out again. I'm going to pull you back in. Instagram is fighting us with everything it has. Maybe Sandra's internet isn't great. I'm not really sure, but I'm trying to add her back in. OK. I don't know why it keeps knocking you off, but I'm gonna override it and keep bringing you back in. How dare they? kidding. So I can't see myself. All I see is a white screen saying-
Peg;
But you are live. I can see you and you're live now. Then let's just do it and I can't see myself, which is probably fine. I'd love not to see myself right now. So before we get kicked off again, I'm gonna do a giveaway of my book. So you guys, if you are watching now, the secret phrase is social success, which I'll show you social success. So when this is posted, you just need to comment in the comments and say social success and just say one thing that you liked about this Instagram live with Sandra and I, and you'll be entered tomorrow.
Peg Fitzpatrick (?):
I will choose a winner. You do need to be in the United States because shipping is exorbitant these days. I went to ship a book and it was $12 and that was in the U.S. I was like, geez, post office. I don't know how Amazon does it. But look at how much a is. Isn't it 79 cents? is. Something crazy. is. Totally crazy. where were we? We talked about building your community. We are on building your community and how commenting and just building the community. Well, it helps your content grow because when people comment,
Peg Fitzpatrick (22:23.31):
And so when you're on YouTube, what are your strategies for building your community? Do you have any?
Sandra Sallin:
I wish I did. I need to read your book. I don't think I have a strategy. I try and be as honest as I can. I'm not honest. I do makeup, but then I get bored. And what did I recently do? I did a thing about how I lost weight.
Sandra Sallin:
And about how I'm exercising. But I think people are loving that.
Peg:
People are loving that you're walking and you're sharing it. And people have no idea how hilly your neighborhood is. Sandra's neighbor is not like Little Hills is. She's in like a, she's on a mountain kind of, right? Aren't you?
Sandra:
I mean, just the other day I did my ultimate of doing all of these hills and I thought to myself, and then I was supposed to go out at night and I thought, I don't know if I can do it. I really.
Sandra Sallin:
But this is great. I mean, if I want to breathe, all I have to do is walk. It's like magic.
Sandra Sallin (?):
Yes, little things like that. But people have really enjoyed it. So that's why I thought, well, I'll tell people about how I've been able to lose weight. Because we can all, we can all, we all have the same problem. We all have that weight to lose. We all need to exercise. And how many of us do it?
Peg Fitzpatrick (?):
Another great thing about you is that you really stay on top of all your doctor appointments, which I think is really important for people to go to the doctor and follow the doctor's advice. You know, I think a lot of people don't do that.
Sandra Sallin (?):
I think, yeah, I think maybe when people get older, like you're just like, okay, I better go for all these things.
Peg: But you know, people complain about going for a mammogram, like how horrible it is. I'm like, you know, You gotta do it because- my God, don't, please. I mean, did you see the story I did about just my latest mammogram?
Sandra Sallin (?):
Yeah. Where I thought, I'm fine, I'm fine, I'm fine. And then they say, well, we need to do a little bit more. And they did discover a cyst, but it's not cancerous. But what if I hadn't gone?
Peg Fitzpatrick (?):
I know. You have to do it, everybody. And it's October, so it's breast cancer awareness month. One thing that you can learn from this is please go get your mammograms and keep up on your doctor appointments. Go to the dentist once a year. Like that's another thing people don't think about as a dentist.
Sandra Sallin (?):
Well, I go to the dentist twice a year. Do you go twice a year?
Peg Fitzpatrick (?):
I go twice. I go every six months.
Sandra Sallin (?):
I have to go every three or four months.
Peg Fitzpatrick (?):
You do?
Sandra Sallin (?):
Yeah. Well, cause you've got like your teeth health is tied to your mental health. It's also tied to your heart health.
Peg Fitzpatrick (?):
Really?
Sandra Sallin (?):
Yes.
Peg Fitzpatrick (?):
Wow.
Sandra Sallin (?):
It's very, they're co-dependent.
Peg Fitzpatrick (?):
Yes.
Sandra Sallin (?):
And you know, you can get infections in your mouth or in your heart and it can go to your, it's something. Don't listen to me, but do listen to me. You've got to go.
Peg Fitzpatrick (?):
Yes, make all your appointments. Make every appointment that you need to make. Follow up on it and follow the doctor's advice. Then you can thrive like Sandra. That's what I say.
Sandra Sallin (?):
Right. Going to every doctor known to mankind. Well.
Peg Fitzpatrick (?):
What you have to, we have one body. We only get one body.
Sandra Sallin (?):
You're right. You're right. But anyway, so I don't, I wish I were more, but I'm not. I really do things, do things about what I feel like doing. I'd really love to do more about cooking, but they don't seem to be as popular.
Peg Fitzpatrick (?):
Cause your audience is kind of trained for your pro-aging. And that's why they like your walking. It's kind of all tied with the same thing. Just like for me, people really follow me for social media things. And I also talk about being a writer. And sometimes I share like other things in my life, like little things. But if I try to do makeup content, guaranteed people would be like, no, thank you.
Sandra Sallin (?):
Well, I was thinking of you this morning as I put on the Pat McGrath powder underneath my eyes that you insisted that I must get.
Peg Fitzpatrick (?):
So yes, it's fun though. enjoy it. You've got great makeup tips. But someone just said that they love seeing your kitchen when you cook. You know what, I also show, I don't know how anybody can have a dirtier kitchen after they finish cooking or even.
Peg Fitzpatrick (?):
Judy says please cook. Maybe people do like your cooking.
Sandra Sallin (?):
Well, but I guess not enough. And I also don't have. I don't have the layout that's good for cooking. My husband wants them to see my face. And he does, yes, he's, know, he's, he's of the old school. You don't just show the, the, why can't I get this white thing gone? What if I-
Peg Fitzpatrick (?):
Peter McNally says, are those Zuck glasses, Sandra? she just knocked herself out. I'm going to pull her back in again. The internet is fighting and Sandra and I refuse to lose. Let's see if I can pull her in again.
Peg Fitzpatrick (27:32.472):
To answer, think those are just regular glass. I pulled you back in again. Are your glasses ZEC glasses? don't think, your glasses are regular glasses, right? They're not like the, but they're not the meta glasses. They're asking if you have the meta, the meta glasses with like the stuff in them. don't even know what that is. They have some tech glasses. Remember when Google glass came out and they had the glasses where you could film and stuff. Meta has a version of that now, which is hysterical because Google already did it. And then Snapchat.
Sandra Sallin (?):
There was snap, remember when there was Snapchat glasses? I don't even pay attention to that stuff.
Peg Fitzpatrick (?):
Wayfarers. They just have regular glasses. Okay, they want, he wanted to know if they were wayfarers.
Sandra Sallin (?):
No, these are Warby Parker, and the style is Sonia. Yep. And you have those in a couple of colors. Right. I've got them in black and in tortoiseshell. Yes.
Peg Fitzpatrick (29:37.454):
I love them. I get more comments about my glasses. You would think that Warby Parker might give me a pair for free? No.
Sandra Sallin (?):
You should contact them for a brand partnership. I'll help you do that. We'll do that offline.
Sandra Sallin:
Anyway, so yes, these are just bifocals. I think they work. Get rid of, you don't see lines. Instead, you just see maybe lips and glasses. I feel like sometimes when I wear them that they, I don't know.
Peg: The hard thing is when you do your makeup and you spend so much time and you put glasses on and then it instantly changes your makeup. That is frustrating for me.
Sandra Sallin: Look at my eyeshadow that you can't And how I did my eyebrows. Yeah. Come on. And I did a little bit of lining underneath here. You know, the lining. You can't, then you put your glasses on and nobody even sees it. That's frustrating for me.
Peg Fitzpatrick (?):
Right. And I never wear them when I'm live. feel like, I don't know, I get a glare or I don't know. I like my new glasses that I got, but I just never wear mine on camera. Even in photos. I think part of it is that for photos, you always get some kind of light glare or, Do I have a light glare? No, you don't. But I have a ring light on, so I definitely would. Like, I have some, wait, I'll grab, I have some, these are just like peepers. We'll see if I get them. If I do get, do I, see I get a big, yeah.
Sandra Sallin (?):
Okay, then maybe you need the two light thing.
Peg Fitzpatrick (?):
I have the two light thing on right now. But I'm really close to my light ring, so that could be part of it.
Sandra Sallin (?):
Maybe that's it. Mine are over here on the side. I don't have anything. The lights are over here on the side. Maybe that's why I'm doing it wrong.
Sandra Sallin:
Nothing in front of me. You should talk to Bob. He'll tell you what to do.
Sandra Sallin (?):
Definitely should. Definitely should. OK, so we're going to go back here. And I'm going to ask you if you could go back and give yourself, your younger self, one piece of advice. What would it be?
Sandra Sallin (?):
Be more, and have more faith in yourself. Be stronger. Have more self-confidence. I'd say that.
Peg Fitzpatrick (?):
Yeah, that's a good one. It definitely comes with age, doesn't it? I think 20s and 30s are a very hard time because you're so hard on yourself, and you feel like your life has all these deadlines. I mean, you got married young, but I mean, in generalβ¦
Sandra Sallin (?):
Well, I got married young too. And we picked great husbands that we're still married. Yes.
Peg Fitzpatrick (?):
Peg's husband is a hoot. He's great. He's very bright and he's a delight to be with.
Sandra Sallin (?):
I think same with your husband. I think part of the thing is a really great lesson. It matters so much who you choose to be your partner. Right. It's so important. And you don't realize when you're really young and you're choosing that person, you don't even know all the things that it's like, are they gonna be good at finances or a good family person or good with kids? You don't know any of those things when you're dating people.
Peg Fitzpatrick (?):
I mean, my granddaughter is 22 years old. I got married when I just turned 20. There is no way that I would want my granddaughter getting married at that age. There's so much I don't know that I thought I knew it all.
Sandra Sallin (?):
I know. You definitely, I think that's the 18 to 24 maybe you think you know everything and you're infallible and health problems, go to the doctor, why bother? Those types of things.
Peg Fitzpatrick (?):
No, I'm with you. So I think that I needed to have more self-confidence. Although it never kept me from doing commercials, starting my career, but I think that I could have beenβ¦
Sandra Sallin (?):
Well, you know what? Wait a second. I'm much older, and women were not⦠Do you know we had to have our husbands sign so we could get a credit card?
Peg Fitzpatrick (?):
I was just going to mention that because it's only 50 years since women could have a credit card. So you were actually married. It was actually just the 50th anniversary of that. So you were actually married when you couldn't have a credit card. Right. It was a big deal to have your own credit card. And the other thing was it was just the beginning of the woman's movement. Yeah.
Sandra Sallin (?):
Look how far we've come, baby. No, you know, weβ¦
Peg Fitzpatrick (?):
But I feel like my generation like dropped the ball on it. And now I feel like these younger girls are totally picking up and, and I have so much faith in the Gen Z girls that are out there. Like, you know, they're really good with like, they're getting closer to equal pay. Mean, men are fighting tooth and nail on equal pay.
Sandra Sallin (?):
That is something that's ridiculous. And I thought, you know, there's so many ways that that could be gone at this point, you know, like just hiring practices, even the internet, like when the internet came out, you know, blogging was very popular and nobody could see who was blogging. It should have been equal for men and women and for speaking engagements and all of that. And again, men, it was like men got all the book deals, men got all the speaking engagements, men, you know, men's blogs where it's like, why, why, you know, it's just, everything isβ¦
Peg Fitzpatrick (?):
Women have to do everything that Ginger Rogers, you know, backwards and in heels. The other thing is, remember when you didn't give your real name because you didn't want them to know you were female? So you just used initials, and I think they still do. I mean, it's terrible.
Sandra Sallin (?):
Yeah. And when you're saying they used to do it, it even goes back to all the way back to like Louisa May Alcott when she was writing books, had to use a fake name so they would buy her book because she was a woman.
Peg Fitzpatrick (?):
It goes way back to like female writers.
Sandra Sallin (?):
Just to your right. But then why did we know that it was a Louisa May Alcott? She eventually started using her name once her book was really popular.
Peg Fitzpatrick (?):
Somebody says, our favorite book that each of you have read this year. That's a good question. What's your favorite? I've read so many books. What was your favorite?
Sandra Sallin (?):
Extraordinary Life of Sam Hale. I did not read that one.
Peg Fitzpatrick (?):
That's by Robert Dugoni. That's how I started with him. And then I'm reading mystery stories. I'm having the best time reading mystery stories. I just read, I just finished a thriller.
Sandra Sallin (?):
I've just finishedβ¦
Peg Fitzpatrick (?):
Have you read any Laura Dave's books?
Sandra Sallin (?):
Spell the last name.
Peg Fitzpatrick (?):
D-A-V-E Laura Dave.
Sandra Sallin (?):
No.
Peg Fitzpatrick (?):
The one I just finished is The Night We Lost Him. It's a thriller. They're good. They're good. I like literally couldn't put it down. I read the whole thing. I'm a fast reader. I read the whole thing this weekend. I was like, wow.
Sandra Sallin (?):
I have to know what happens. Understand that. Just wrote her name down. I'll check it out.
Peg Fitzpatrick (?):
If you like thrillers, she's got a couple of good ones. She got her first, I don't know if it was her first book, but one of her books was picked up in Reese Witherspoon's book club. So it was huge and it was turned into that, into a series on Apple with Jennifer Garner. So this is the book that she has after that.
Sandra Sallin (?):
Good for her.
Peg Fitzpatrick (?):
Yeah, she's looked at a lot of books.
Sandra Sallin (?):
You know, it's like Reese Witherspoon, you know, we're not talking about social media, just in case you were interested. But look at all these women who have these book clubs and buy these books so that they can produce them and that they can, you know, feature women, you know, because who else wants to feature women?
Peg Fitzpatrick (?):
I know, Reese Witherspoon has really done a lot for that with starting her production company. And when she started it, I just read an article about it because it was like,
Sandra Sallin (?):
the fifth anniversary, think maybe of it. And she made no money at all in the beginning. And she said, I had no idea how the production and worked at all on it. And they were like, don't ever, like all of her financial advisors were like, don't do this. But she was like, I need to feature women. Need, people have hearts and it can't all be the male perspective and the male money and the, the stories need to be different told by different people. So she produced a couple of things and it was like,
Peg Fitzpatrick (?):
wild and another one that was just as big and she, the company, production company still made no money. She was like, how does that happen? Like, this was like a huge movie. It takes, Hollywood is a crazy world over there with money. Just figure out who somewhere someone's making the money, but who knows what that is.
Sandra Sallin (?):
Right. You know, movie will make billions of dollars, but we didn't make any profit. I don't know how that happens.
Peg Fitzpatrick (?):
I know it's kind of the same with books. I mean, you, you write a book. You you get in advance and then like my book, it's like, it's $30. I don't make $30 on it. I make, I don't even know exactly how much, but it's probably like 350 or $4 maybe per book. We're, know.
Sandra Sallin (?):
As an artist, you give up 50%.
Peg Fitzpatrick (?):
50 %?
Sandra Sallin (?):
Yep.
Peg Fitzpatrick (?):
Wow.
Sandra Sallin (?):
I know. That's painful, right?
Peg Fitzpatrick (?):
Very.
Sandra Sallin (?):
Very.
Peg Fitzpatrick (?):
So why is the commission so high? Because I guess they have to have an art gallery. They have to, they have to keep a brick and mortar place going. That's, I've never heard of that commission that high. Mean, authors and you we have like 20%, you know, goes to your agent and then, you know, then it goes to, you know, there's, people who are taking a piece out, but not 50%.
Sandra Sallin (?):
I really think it's because they have to have a brick and mortar place and that they have to have, you know, openings. Mean, how much can that be for some wine? Right? Yeah.
Peg Fitzpatrick (?):
Crazy. Should probably get off because you and I could talk for six hours this weekend.
Sandra Sallin (?):
We could talk forever. And I appreciate every single person who's been watching. On this one, I'm not sure if we even said it, but I'm doing a giveaway of my book. If you comment on this one, there's going to be two, unfortunately posts because we got cut off and now we're back. I will save this one also. So comment social success on either one of the posts from our live video and I will choose someone tomorrow to get a signed copy and I will post who the winner is.
Peg Fitzpatrick (42:15.886):
Tomorrow on my social channels. And someone said, Sandy, love to see you. Send you love from Melbourne, UK. Your fans from all over the world are saying hi.
Sandra Sallin (?):
Isn't that fabulous? Thank you. But wait, one thing. Yes. Do people know who you are? Do they know?
Peg Fitzpatrick (?):
What kind of a social media expert you are. Well, if they follow me.
Sandra Sallin (?):
Okay. People are commenting. It can't be in the comments here. It has to be on it after I save this post because all the comments when we're live actually disappear. When I save it, it saves as a new post. Isn't that crazy? But anyway, it saves as a new post and all the comments in the live are gone.
Peg Fitzpatrick (?):
So you actually need to comment on the post after I save it. So I'll be there in just a second. But there is one from the first half. Stupid Instagram. So I don't know, do you guys know who I am? Are you here from, I don't think it shows when we're live together. When I looked that up it said no. But maybe people are following you. If you guys don't know, I'm Peg Fispatrick. I wrote this book, I wrote another book. I've been working in social media for like 15 years, a very long time.
Sandra Sallin (?):
And I love social media. So I feel bad for people just joining now because we're just getting ready to head off. Yes, but you've also represented people and been their social media saviors and really big, big people. And you've taught people how to be, well, you've done their social media. You are really expert and people should know that, that yes, you're really, really important.
Peg Fitzpatrick (?):
I don't know if I'm important, but I've been doing it a long time. I'm pretty good at it, that's for sure. I have my 10,000 hours in for sure, even though that myth was dispelled.
Sandra Sallin (?):
What does 10,000 hours mean?
Peg Fitzpatrick (?):
Remember the Malcolm Gladwell theory that anybody could get good at something if they did it for 10,000 hours? I never started counting.
Sandra Sallin (?):
You have your 10,000 hours in if you count all your YouTube watching and commenting andβ¦
Peg Fitzpatrick (?):
Guaranteed you do because you've been doing this for a really long time too.
Sandra Sallin (?):
You're right, you're right. When you start from when you started blogging.
Peg Fitzpatrick (?):
You're right. That was a good 12 years ago. You've been doing this for a long time. You were not a newbie, Sandra.
Sandra Sallin (?):
I feel like it, though. Every day is a new day.
Peg Fitzpatrick (?):
To be honest, it's like that for everyone in social media because stuff changes. it is fresh. It's all fresh and new. So exciting. Well, I'm going to end this because we have been on a long time and I really appreciate your time. If you guys are following me and you're not following Sandra, please make sure that you follow her and check out her amazing Instagram and her YouTube channel, which is fantastic. And if you are following her Instagram, you should a hundred percent be following her for her longer content on YouTube. You should follow her on both because it's not the same exact thing.
Sandra Sallin (?):
Thank you very much. I appreciate that little plug.
Peg Fitzpatrick (?):
Well, you know, I think people don't realize sometimes that they're following people all the time and they might not realize that hopefully they realize but your YouTube channel is your longer form content. So it's more Sandra.
Sandra Sallin (?):
You're right. More Sandra. And you can watch whatever you want. Video on demand.
Peg Fitzpatrick (?):
You're right. Yeah. So I'm going to end and I thank you guys for watching. And next week will be recorded and then we have two or three, I think I have three more live in this series. So it'll be Tuesdays at one o'clock Eastern. 10 o'clock.
Sandra Sallin (?):
Thanks so much. Western. And I will see you guys later. Thank you.
Peg Fitzpatrick (?):
Thank you, Peg. It's always fun.
Sandra Sallin (?):
Totally. Bye.
Peg Fitzpatrick (?):
Bye.