Sneaky Ways that Gamification is Playing You!

game pieces

Gamification is being touted as the lastest trend in marketing: combining traditional marketing with creating a stronger bond of interaction with the end user. What is gamification you might ask? It is the employment of game mechanics to build customer loyalty, maintain a consumer base and to have mundane tasks completed by dangling a carrot for a badge for completing a survey or some similar act. The use of gamification techniques to mold
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