Peg Fitzpatrick

Author, speaker, and social media marketing pro

Popping Ways to Get Started on Pinterest

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What is Pinterest? It is a fun little website, perfect for visual people. According to Pinterest, it is a “virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get ... View Post

Surprising Tips from Real Teens to Parents Everywhere

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Today’s teenagers are inundated with more information than ever with computers, cell phones and twenty four hour cable. School shootings, teen suicide, pregnancy and drug usage are not just on MTV and the nightly news; they are a regular part of your children’s middle and high school experience as ... View Post

How to Master the Art of Pinterest Images

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Pinterest is the ultimate visual playground for inspiration, motivation, and dare I say marketing. Smart bloggers and social media marketers know that Pinterest is the place to be to build interest in their brand and draw relevant traffic back to their websites. One way to excel in the social media ... View Post

How to Solve the Biggest Problems with Yelp for Small Business

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Small business owners have very strong opinions about Yelp. Many have received harsh reviews and don't know what to do about it. Ignoring Yelp isn't the answer. Let's solve some of the issues with Yelp for small business and build positive momentum for your brand online. According to a study ... View Post

Is Social Media Right for Small Businesses?

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If you’ve been waiting for the right time to get started with social media for your small business, this is it. Most of the larger social media platforms (Facebook, Twitter, and Instagram) have been around for years. It’s no longer a fad or just for teenagers. Small businesses have been watching and ... View Post

3 Powerful Visual Strategies to Supercharge Your Blog

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Wondering why no one shares your blog post? Spending hours writing great content for your blog only to have it fall flat once you hit the publish button? I'm guessing that it has to do with the visual strategy for your blog. In this article, I'm going to share three powerful visual strategies to ... View Post

How to Create an Influencer Strategy for Your Brand

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Influencer marketing is a super hot topic these days. If you'd like to start working with influencers or you've been tasked with creating an influencer strategy for your brand, I've created the perfect course is for you! “88% of customers trust online reviews by strangers as much as they ... View Post

What’s the ROI of your Social Media Engagement or ROE (Return on Engagement)

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In military, the rules of engagement (ROE) determine when, where, and how force shall be used. Social media engagement is crucial to your social media success. How do you create your social media ROE to maximize your return on investment (ROI)? While not suggesting that force be used, the suggestion ... View Post