This post originally written as a guest post for 12 Most.
The much debated “transparency” issue is discussed at least once a week in a chat. How can you see through the slick persona speeding by at the speed of light?
Jessica Northey always says “If you spot it, you got.” Sometimes the traits that you see in other people are the qualities that you see in yourself, but some other people just confuse the heck out of you! Look at their twitter stream, what are they tweeting and sharing?
Here are a few clues to help you decide is this person for real or full of crap?
1. LinkedIn information is non-existent or incomplete
Yes, sometimes people choose not to use LinkedIn but other times, the information doesn’t jive with their bio.
2. Avatars from 1972
Keep it current and fresh people. Make sure you are comfortable meeting people in real life and can go to a tweet up feeling confident and happy (and recognizable!)
3. Personal account hiding behind a logo
Things that make you go hmmmmmm? People respond to faces not eggs or logos.
4. Expert/Ninja/Guru self-titles
What are you thinking here? You are going to get me 1,000 new followers? You only have 103. This isn’t authentic.
5. Stealing tweets!
Are you retweeting someone else’s tweet and removing their name? Are you taking something they wrote and passing it off as your own? This is considered intellectual property and it is not okay to do this in the Twitterverse.
6. Veiled messages
Just be honest and upfront. Say what you mean. What are you trying to hide?
7. Inconsistency has a close cousin: inauthenticity
Different profiles on various social media pages immediately raise eyebrows. Real people keep their messaging the same. Really! Consistency is always key.
People will catch your lies, eventually!
9. Fake engagement!
Don’t tweet me for a higher Klout score — tweet me because you want to talk to me. If you don’t want to talk to me, that’s ok too!
10. You say you are single
Problem is, your Facebook says you are in a relationship and all the photos back that up.
11. Hidden or deleted tweets
Why are you hiding or deleting your tweets?
12. No real name on account at all.
What red flags do you see in social media transparency? What sets off the alarm bells for you? I would really love to hear what YOU think are issues within Social Media with transparency. Do you call people out if you see issues, ignore or unfollow?
Article by Peg Fitzpatrick
Latest posts by Peg (see all)
- Master New Skills: Social Media Power Tips to Be More Successful - August 22, 2016
- How to Drive Value into Your Social Marketing - August 10, 2016
- How to Market on Social Media Like a Global Brand - July 28, 2016